Plain-spoken B2B growth lessons from the field.
RAW Spotlight treats digital marketing as an operating problem, not a slogan. Episodes move from UI and AI search to PPC, email, lending, and career stories from marketers and business operators.
PRESS PLAY
RAW Spotlight looks at B2B growth from the practical side of running campaigns, websites, and client relationships. The show is not built around hype. It is built around problems a business owner can recognize quickly. A visitor lands on a website and leaves. A form button clears the page instead of submitting it. A buyer asks an AI tool a detailed question and may never click through to search results. A company spends on display ads but uses the wrong message for the wrong stage of the funnel. These moments become plain-language lessons in UI, UX, AI SEO, PPC, email marketing, and content strategy. The show is especially focused on how buyers move from awareness to trust to action. It explains technical ideas with familiar business analogies, then ties them back to leads, deals, and brand confidence. Some episodes also use client-style stories, including a B2B manufacturer whose online growth changed after trade shows disappeared. That gives the show a grounded, operator-led feel. The interview side broadens the mix. RAW Spotlight features conversations with marketers early in their careers, women building leadership paths, a lending expert, and people connected to digital marketing work. The recurring frame is business growth, but the format moves between tactical explanation, agency case study, and personal career profile. Its register is direct and accessible. It does not assume the listener wants marketing theory for its own sake. The best fit is a B2B owner, marketer, or team lead trying to make smarter decisions about websites, search visibility, advertising, and customer conversion. The show also has a clear women-in-business strand through its She's Got Hustle episodes, where career development, organization, leadership, and persistence sit alongside digital marketing topics.
Made for: RAW Spotlight is for B2B owners, marketers, agency teams, and business operators who need practical language for digital strategy. It also suits listeners interested in women in business and early-career marketing journeys.
What sets it apart: The show connects marketing mechanics to real business friction: confusing websites, misplaced CTAs, AI-driven buyer research, long sales funnels, and campaign fit. Its mix of tactical agency explanation, client-style case studies, and career interviews gives it more range than a single-topic marketing show.
This is RAW Spotlight podcast, where we feature inspiring leaders in the B2B space and share their unique stories.
WordCamp debriefs turn AI QA, accessibility, and agency workflows into notes you can actually use.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A practical funnel primer that links B2B email, content, and nurturing to stronger conversion decisions.
Raw Spotlight keeps its focus on a practical B2B question: what a marketing funnel is, and why Emily Au and Victor Huynh keep returning to it for clients who are not marketing experts.
A practical B2B growth story built around being found at the right search moment.
PlayNext follows a long-term client story centered on a B2B manufacturer of specialized industrial equipment in Irwindale, California, with customers across the nation and around the world.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
Naval Ravikant on epistemology, startups, and crypto, from David Deutsch to Vitalik Buterin.
Alex Theuma interviews SaaS founders and investors on scaling to $10M-plus ARR.
Guy Raz traces founders' origin stories and fields live advice-line calls from entrepreneurs.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
This episode explains the differences between UI (user interface) and UX (user experience) in the context of B2B digital marketing to help convert website visitors into leads.
This episode breaks down AI SEO, explaining how businesses can optimize content for large language models like ChatGPT to improve visibility in AI-driven searches.
This episode explains what a marketing funnel is and how B2B companies can build one that effectively converts leads into customers.
Victor Huynh says MeFog, the Irwindale B2B manufacturer, is now getting ChatGPT and Perplexity referrals that convert better than Google traffic.
RAW Spotlight hosts Emily L., Victor Huynh, and Michael Chen return from WordCamp 2025 in Portland to discuss AI, WordPress development, accessibility, and agency strategy.
Raw Spotlight's WordCamp 2025 Day 2 recap features Emily Au, Victor Huynh, and Michael Chan discussing Danny Sullivan's Google search presentation and WordPress's developing AI features.
RAW Spotlight's WordCamp 2025 Unfiltered: Day 1 feat.
Matt Kovacs, president of Blaze PR, tells host Victor Huynh that B2B PR differs from consumer PR because press releases run two and a half to three pages and need data, white papers and peer validation.
Melissa Holguin, Senior Project Director at Arellano Associates, says her 18-year career began when she interviewed on a Friday and was hired the following Monday.
Liz Frost, licensed clinical social worker and founder of Seattle-based Intentional Spaces Psychotherapy, says her biochemistry degree taught her "how to fail well" and shaped how she runs her company.
This episode features an interview with Oceana Lennon, an e-commerce specialist, discussing her journey, e-business experience, and approach to career growth in nonprofit marketing.
This episode features an interview with commercial lending expert Jackie Dilfer, who discusses how SBA 504 loans can help businesses grow through real estate financing and job creation.
This episode features an interview with Steffanie Rodriguez, discussing her path to growth and leadership in business, highlighting her background, project management skills, and personal hustle.
This episode features an interview with Felicity Porter about leveraging digital marketing strategies for business success, focusing on B2B contexts and women entrepreneurs.
This episode features Jennifer McPherson discussing her agency's work in transforming AEC marketing and empowering professionals through public outreach for government agencies.