Private Practice Workshop

Private Practice Workshop is built for therapists who need business advice that still understands clinical work. It keeps returning to the same practical tension: a private practice has to serve clients well, but it also has to be findable, organized, profitable, and sustainable. The conversations are plainspoken. Guests talk through the actual machinery behind growth, including local SEO, keyword choices, brand visibility, directories, backlinks, social channels, sales funnels, and clearer messaging for potential clients. The show does not treat marketing as a personality contest. It frames it as translation: therapists need to describe outcomes in language ordinary people can recognize. That theme shows up in discussions about avoiding jargon, choosing clarity over cleverness, and helping clients understand what change could look like. Operations matter just as much. Episodes cover practice management software, online booking, scheduling, notes, integrated payments, employee handbooks, onboarding documents, SharePoint-style knowledge gaps, Waybook, Gusto, and accountability around policies. Insurance administration also gets practical attention, especially through superbill automation and tools that reduce paperwork for both therapists and clients. The show’s business lens is broad enough to include burnout, purpose, and entrepreneurial poverty of time, energy, and money. It also makes space for clinical depth. A conversation with Derek Scott on IFS marks a newer chapter, with attention to protective parts, shame, anger, people pleasing, perfectionism, and a non-pathologizing way to understand clients. That shift gives the show a wider identity than marketing alone. It is still very much about filling calendars and building systems, but it is also about designing a practice around values, capacity, and meaningful work. John Clark’s presence gives the show continuity, especially when he connects guest advice to his own group practice, software choices, mastermind programs, and experience as a therapist and practice owner. The best episodes feel like working sessions for clinicians who are already juggling care, admin, growth, and leadership. They are detailed enough for group practice owners, but accessible for solo therapists trying to make better decisions before systems become painful.