Onlineshop-Geflüster - Der E-Commerce & Shop Podcast

Onlineshop-Geflüster is a German ecommerce operator show with a clear bias toward action. It treats an online shop as a collection of systems: traffic, conversion, tracking, payment, people, cash control, and channel mix. The format alternates between solo lessons and interview-heavy episodes. That gives it range. One week can focus on Meta passing digital tax costs to advertisers, while another can bring in a guest to explain how a brand might be recommended by ChatGPT, Perplexity, or AI overviews. The language is shop-floor practical: ROAS, CPA, Shopify, new-customer purchase events, prompt matrices, payment fees, marketplaces, support tasks, and creative categories all appear naturally. It does not spend long warming up. The show usually names the problem, explains why it matters for merchants, and pushes into examples that a founder or marketer can check against their own setup. Guests such as Maurice Marinelli, Isabell from eBay, Jan-Lütje from Starttofinish, Nils Jessen from Mable.ai, and Chris from Mollie bring specific angles on SEO, marketplaces, hiring, tracking, and payments. The best episodes feel like working sessions. A discussion of AI SEO becomes a question of which prompts to monitor and where product pages need authority. A conversation about eBay becomes a sober look at marketplace reach, private-label risk, live commerce, and international expansion. A tracking episode turns browser limitations and attribution gaps into campaign goals around new customers instead of general purchases. Solo episodes are more direct. They challenge shop owners who avoid numbers, over-rely on instinct, ignore bottom-of-funnel creatives, or let small administrative tasks consume founder time. The show can be blunt, but its bluntness serves a practical purpose. It is trying to move merchants away from vague effort and toward cleaner decisions. For listeners already inside ecommerce, that makes it useful. It is not a beginner glossary. It is a regular operating check-in for people who want fewer assumptions, better measurement, and more disciplined growth.