Not Your Average Online Marketing Podcast

Not Your Average Online Marketing Podcast is a tactical show about building and selling online offers with less fantasy and more operating detail. Its center of gravity is list growth. Facebook and Instagram ads come up repeatedly, especially as tools for getting qualified people into an email ecosystem. The show does not treat ads as magic. It asks what happens after the click. A low cost per lead is not enough if the freebie attracts people who do not want the paid offer, and strong ad numbers can still fail when the funnel, offer, or follow-up does not match the buyer’s real problem. That practicality carries into its episodes on organic content. In the Kimberly Espinel conversation, Instagram is framed as both reach and relationship, with attention to why a reel or carousel might travel widely but still fail to earn follows. The show also makes room for personal content as a trust builder before a launch. It is blunt about passive income. The message is simple: revenue can be systemized, but refunds, logins, chargebacks, platform changes, technical fixes, fulfillment, and client communication still need people paying attention. Guest episodes widen the lens without drifting from implementation. Jena’s challenge-focused episode gets into always-open offers, time bonuses, abandoned-cart follow-up, and buyers who are ready because their work situation has pushed them to act. Liz Wilcox appears in an email marketing and low-ticket membership conversation. Across the excerpts, the show favors step-by-step thinking, real funnel mechanics, and marketing choices that can be tested. It is especially useful for online course creators, coaches, consultants, and membership owners who already know they need an audience but want sharper ways to turn attention into trust and sales.