A brisk, grounded look at music technology's old and new disruptions.
Music Tectonics frames new music technology as part of a much older pattern: artists meeting a tool that unsettles what they thought they knew how to do.

Music tech, translated into business consequences.
Music Tectonics is a brisk industry show about the pressure points where music meets technology. Episodes pair newsy roundups with interviews on AI, rights infrastructure, creator tools, gaming, direct-to-fan commerce, catalog deals, and the practical consequences for artists and companies.
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Music Tectonics is an industry conversation about what happens after music meets new technology. It is not satisfied with the headline. The show tends to ask who benefits, who gets paid, who loses leverage, and which old assumptions about artists, labels, platforms, fans, and rights holders no longer hold. Recent episodes show that range clearly. A keynote on music-making technologies places AI inside a longer history of instruments, automation, resistance, and adaptation. Interviews then bring the argument back to present-day business realities. Hanna G's Washington Square Park table becomes a case study in raw artist discovery, public performance, and why authenticity can outperform polish on social platforms. Dom McLennan's conversation turns creative tools into a community question, moving from synthesizers and studio practice to libraries, education, gaming, and outreach. Dr. Joel Carnevale's AI-disclosure research gives the show a more academic edge, especially around reputation and how listeners judge musicians who reveal machine assistance in the creative process. Bjorn Lindvall's episode shifts from ethics to infrastructure. Rights data, royalty complexity, and generative AI licensing are treated as operational problems that could force long-delayed repairs in the music supply chain. Jen Garcia brings in mobile gaming as a parallel market, with clear lessons about fan engagement, monetization, retention, and the danger of extracting too much from the audience. Spencer Klein's discussion of the KISS deal widens the frame again, showing how catalog, brand, name, image, likeness, immersive technology, and artist legacy can merge into a new kind of music IP asset. Joshua Stone's episode follows the money from streaming toward digital ownership and direct-to-fan sales. Across these topics, the show keeps a conversational rhythm. News roundups add banter and quick pivots, while feature interviews slow down enough for the business logic to become legible. The tone is warm but not credulous. It can appreciate a clever platform, a strange instrument, or a bold deal while still asking what it changes in practice. Music Tectonics suits listeners who want the music business explained through concrete cases rather than trend fog.
Made for: For music industry professionals, artist teams, founders, researchers, and serious fans who want to understand how technology changes creative work, rights, monetization, and fan relationships.
What sets it apart: Music Tectonics stands out by pairing loose, informed news banter with interviews that trace each innovation back to incentives, infrastructure, and power. It treats music tech as a lived business system, not just a parade of new tools.
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.
Based on 6 episodes we listened to · September 2026
Music Tectonics makes music technology legible by connecting products and business models to creative practice, ownership, compensation, and fan relationships.
Music Tectonics follows technology to the places where it changes who can make music, how artists reach fans, and who gets paid. Dimitri Vitsa pairs news roundups with interviews and occasional keynote episodes, keeping the conversation close to working products and business…
A chord generator in a DJ rig: your kind of music-business rabbit hole.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A brisk, grounded look at music technology's old and new disruptions.
Music Tectonics frames new music technology as part of a much older pattern: artists meeting a tool that unsettles what they thought they knew how to do.
A simple park setup becomes a public-facing artist discovery platform with massive reach.
Music Tectonics follows the business story behind a deceptively simple idea: Hanna G, a music producer and content creator, sets up a table with a handmade sign in Washington Square Park, invites people to rap over a beat, and watches a beat-selling side hustle grow into Take a…
Dom McLennan links hands-on music technology with studio habits, public access, and community-minded growth.
Music Tectonics draws a clear line through Dom McLennan's view of music technology: gear matters when it becomes part of an artist's working language, not another device left unused.
A practical conversation about turning fan attention into lasting engagement without draining the experience of its soul.
Music Tectonics looks at fan engagement and monetization through the lens of mobile gaming, asking what music can borrow without losing the human reason people show up in the first place.
The KISS deal shows how a catalog purchase can grow into a wider bet on a band's identity.
The KISS catalog deal lands as a useful test case for what music IP can include when a band's identity travels with its recordings. Music Tectonics begins with a Rock Paper Scanner exchange on recent music-tech investment, then turns to Spencer Klein of Morrison Foerster's…
A practical look at how MashApp brings AI-era music disruption closer to everyday remixing.
Music Tectonics examines music's so-called third phase of disruption: artificial intelligence changing how people interact with music, not just how they listen.
A grounded look at why licensed AI voice may depend on the same trust music has been negotiating in streaming.
AI voice is becoming one of music's clearest tests of payment, permission, and trust. Music Tectonics brings Mike Pelchinski, VoiceSwap's Chief Strategy and Impact Officer, into conversation with host Dimitri Vitsa about licensed, artist-approved voice models, AI in music after…

Modular synthesis, wired to real creative life.
Apple details, software habits, and everyday technical friction.

Records worth hearing, reasons worth arguing over.



Host Dimitri Vietze interviews Ian Henderson, founder of MashApp, about the third phase of music disruption driven by AI and interactivity.
Dimitri Vitsa interviews Neil Sheehan about Vocana's user-centric payment model for independent artists and the challenges of social features in streaming.
An interview with Joshua Stone about building infrastructure for direct-to-fan digital media sales and the future of music ownership beyond streaming.
Host Dimitri Vitsa interviews Mike Pelchinski, Chief Strategy and Impact Officer at VoiceSwap, about building ethical AI voice models with artist licensing and royalties.
["Dimitri Vitsa uses a Music Tectonics keynote from the Algorithms Conference to argue that music tech has repeatedly redrawn what counts as an instrument, from reed flutes and harpsichords to autotune and DJing.", "He grounds that history in T-Pain's trash-found keyboard in Tallahassee, Tom Tom Club's 'Genius of Love,' Mariah Carey's 'Fantasy,' and Lotto's 'Big Energy,' all of which show how artists repurpose existing sounds.", "The news segment with Tristra Newyear turns to Bill Ackman's Universal Music Group bid, Michael Ovitz, Tencent, and a French fund, then to Suno, Udio, and Cobalt as the licensing fight over AI music.", "He closes by comparing Harry Styles's phone-bricking concert idea, Shakira's 400,000-person Mexico City show, and Blanco Brown's response to an AI copycat track before warning that music is only 'up for grabs' if people let it be."]
Music Tectonics opens with Dimitri Vitsa, Trista Neuer-Jäger, and Eleanor Rust comparing OpenAI’s Sora shutdown, Warner Music Group’s Revelator acquisition, Instagram-Luminate’s report on streaming revenue, and PassPass fan activations before shifting to Hanna G’s interview.
Dom McLennan says an early STEM school, complimentary IBM ThinkPads, and SoundClick forums made the computer his main music instrument.
Dr.
Dimitri Vitsa interviews Bjorn Lindvall about the broken music supply chain and how generative AI licensing deals could force an infrastructure upgrade.
Music Tectonics host Dimitri Vitsa opens with co-host Tristra analyzing Tim Ingham's finding that Suno's annualized revenue per subscriber implies roughly $150/month — which Ingham argues implies fraud-scale AI music generation — alongside WMG CEO Robert Kyncl's data showing fans spend $5 per hour when gaming versus $0.25 per hour on recorded music.
Music Tectonics host Dimitri Vitsa, founder and CEO of Rock Paper Scissors marketing firm, interviews Spencer Klein — chair of Morrison Forster's Global M&A Group — about the Pop House acquisition of the KISS catalog, brand, and IP.
Joshua Stone discusses how direct-to-fan commerce can help artists make real money and own their digital music, contrasting with streaming's limitations.
Darryl Ballantyne, CEO of LyricFind, discusses how startups can create new revenue streams and contribute to the growth of the music industry.
A practical guide to marketing musical instruments featuring insights from former Artifon CMO Adam McHeffey.