Mobile growth, measured in business terms.
Mobile Presence tracks the business mechanics behind mobile products. Episodes bring marketers, agency leaders, and platform executives into practical conversations about retention, paid growth, brand trust, subscriptions, social channels, and the metrics that connect user experience to revenue.
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Mobile Presence is a mobile business show focused on how apps, platforms, agencies, and brands grow in a market that keeps changing under them. It is interview-led and practical. Episodes move through fintech retention, influencer marketing, B2B personal branding, gaming-inspired communities, app consultancy, attribution, agency negotiation, and subscription monetization. The common thread is not just mobile technology, but what mobile forces companies to measure, rethink, and improve. The show often begins with a clear business pressure. Users may be downloading fintech apps, but keeping them requires trust, personalization, and a reason to return. Influencer campaigns may promise authenticity, but brands still need matching, measurement, and a connection to revenue. Agencies may help with performance marketing, but privacy changes alter what partners can know and prove. Subscriptions may create recurring revenue, but churn signals matter before a customer leaves. Mobile Presence is strongest when it turns these pressures into plain working questions. What should a team measure? Which channel is doing real work? How does customer experience show up in lifetime value? Where does brand trust become a growth lever rather than a slogan? The conversations are brisk, sometimes promotional around sponsored segments, but the editorial center remains useful for marketers and product teams. It does not treat mobile as a buzzword. It treats it as the place where acquisition, engagement, content, conversion, retention, and revenue collide. Guests bring platform, agency, consultancy, and operator perspectives, which gives the show a wide view of the mobile marketing stack. The result is a steady resource for listeners who want tactical language for app growth, especially when older playbooks stop working.
Made for: Mobile marketers, app growth teams, product leaders, agency partners, and founders who need practical language for acquisition, retention, monetization, and customer engagement.
What sets it apart: Mobile Presence connects mobile strategy to operating details: trust, churn, attribution, influencer fit, agency leverage, and revenue metrics. It favors applied conversations with marketers over abstract trend commentary.
The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.
Based on 6 episodes we listened to · September 2026
Mobile Presence turns conversations with marketing operators into practical examinations of retention, creator campaigns, brand trust and measurable growth.
Mobile Presence treats mobile marketing as an operating discipline, with Peggy Ann Saltz pressing executives and practitioners on how growth actually gets built.
Direct deposit is a hard sell; Peggy Ann Saltz's guest asks how an app earns your trust.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A fintech retention conversation that treats personalization and trust as the core growth levers.
Mobile Presence frames this fintech installment around a market that surged after the pandemic and then cooled with the meme-stock run. Vivek Giotra, VP Growth Marketing at Times Internet, connects app stickiness to personalization and to the harder work of earning trust.
A practical look at how brands and creators are matched around engagement, authenticity, and ROI.
Mobile Presence episode 483 treats influencer marketing as part of brand strategy, with Peggy pressing Ryan Dettert, CEO of Influential, on how brands should manage and measure creator relationships.
A grounded B2B conversation about building a more intentional professional presence beyond a job title.
Personal branding gets a practical B2B read through Jarrett Thomas, whose background in digital sales and recent work at Hootsuite give the conversation a clear commercial base.
A gaming-informed look at the work, tools, and luck behind social content that communities may carry further.
Gaming gives this episode a useful frame for how brands try to build community and fandom through social media. Mobile Presence uses Sean Silverman's work across social marketing, influencer strategy, and content marketing to connect brand storytelling with the day-to-day…
A grounded, data-led discussion of how mobile expertise becomes more disciplined and business-focused.
Mobile Presence frames mobile marketing as a business problem first, with profit, valuation pressure, and operational discipline shaping the conversation.
A Terra Genesis redesign turns a retention problem into a practical retention and LTV case.
Mobile games can make retention feel like a spreadsheet problem; this episode keeps it closer to product work. Hunter Bulkley of Tilting Point walks through how Terra Genesis, facing a long-term content constraint, used limited-time events to add levels, shift victory goals, and…
A grounded look at B2B expectations, digital-first behavior, and gamified commerce.
B2B marketing comes into view through a familiar consumer lens as Philip Jackson of RightPoint explains why business buyers now expect digital experiences that feel closer to everyday shopping.
Mobile history, told from inside the industry.
Android news, leaks and reviews from a lively panel.
Stephen Dubner tests bourbon economics, Alzheimer's research, and money advice against hard data.
Daily business news with Kai Ryssdal, tracking Fed policy, oil shocks, and private credit.
Galloway rotates Office Hours Q&A, Raging Moderates politics, and China Decode geopolitics weekly.
Philip Jackson, Chief Commerce Officer at RightPoint, discusses the 'Consumerization of B2B' report, which translates Gen Z mobile behavior into B2B opportunities.
Host Peggy Ann Saltz interviews Hunter Bulkeley, Senior Product Manager at Tilting Point, about mobile game retention strategies.
Fintech apps got jolted around.
Mobile Presence opens episode 483 with influencer marketing.
Mobile Presence episode 482 pairs Peggy with Jarrett Thomas, a former Hootsuite strategic account manager whose personal-consulting work centers on LinkedIn, attribution, and content strategy.
Mobile Presence episode 481 features Sean Silverman of Brand Authors and Level Infinite, who has worked at Dolby, Disney, NCSoft, Square Enix, Blizzard Entertainment, and Twitch.
["Mike Rhodes says mobile teams should stop treating cost per install as the goal, because cheap installs do not matter if they never become revenue.
This episode discusses the new metric ROX (Return on Experience) and its importance in mobile marketing, featuring an interview with AppsFlyer's Ronan Mensah.
This episode discusses how to collaborate with performance marketing agencies for mobile user acquisition in a privacy-focused landscape.
This episode discusses an early warning system for detecting users likely to churn in subscription apps and best practices for monetizing audiences.
Host Peggy Ann Saltz interviews Andy Ullery about the impact of iOS 14.5 and IDFA changes on mobile ad tech, data transparency, and industry consolidation.