Menswear Style Podcast

50 episodes listed below

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Menswear, founders, and the stories behind style.

The gist

Menswear Style Podcast treats menswear as both taste and trade. Pete Brooker talks with founders and fashion specialists about watches made from waste, male skincare, handmade jackets, Armani’s legacy, and the practical work of building a brand.

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About Menswear Style Podcast

Menswear Style Podcast approaches men’s style through the people and products behind it. Pete Brooker’s interviews are conversational, lightly wry, and grounded in the practical realities of building fashion and grooming brands. The show spends less time on abstract trend language and more time on how things are made, named, sold, and explained to customers. A watch episode with Guy Blaskey frames Detrash around design, waste materials, and the idea of a watch as a conversation starter rather than a piece of high-end horology. That distinction matters. The show is interested in meaning, usefulness, and market position as much as status. In the YCODE episode, Freddie Sheridan talks through a focused men’s skincare range, male skin differences, marine bioactives, and the appeal of a routine that does not feel overwhelming. The questions stay practical. What makes the product different? Where is it sold? How does the site present the brand? A Barnfield Customs conversation with Mark Warman moves through handmade jackets, heritage workwear, military uniform references, cafe racer culture, and the digital marketing side of a small label. The Armani episode gives the feed a more reflective gear. Rebecca Ryder Caddy discusses Giorgio Armani’s legacy, softened male silhouettes, sharpened womenswear, film costume, and how old wardrobes can cycle back into current taste. Across these episodes, the show treats style as a working ecosystem. Product, founder, reference point, manufacturing choice, and retail channel all sit in the same conversation. The pace is easy, but the subject matter is precise. It is a useful listen for people who want to understand why a brand exists before they decide whether the product belongs in their wardrobe.

Made for: For listeners interested in men’s fashion, grooming, independent brands, and the business decisions behind products. It also fits founders and marketers who want grounded examples from apparel and lifestyle companies.

What sets it apart: The show pairs approachable style chat with founder-level detail about materials, positioning, retail, and launch stories. It treats menswear products as businesses with design choices, not just items to admire.

In their own words

Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast show we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the global fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.

menswear brand foundingproduct design and materialsmen’s groomingfashion retail and ecommerceheritage workwearwatch designsustainability and waste materialsfashion history and film wardrobes

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Episodes

  1. 1

    Guy Blaskey, Founder of Detrash / Watches Made With Trash

    Hidden gem

    Menswear Style Podcast speaks with Guy Blaski, founder of Detrash, about building watches around ethical materials, vintage inspiration, and daily-wear durability.

    Apr 17, 2026·25m·1 clip
  2. 2

    Freddie Sheridan, Founder of YCODE / Male Skincare

    Hidden gem

    Freddie Sheridan says Y-Code was built for men's skin from scratch, not adapted from women's formulas, and he points to male skin being around 25% thicker, oilier, and more acidic.

    Mar 9, 2026·28m·1 clip
  3. 3

    Giorgio Armani’s Impact on the Fashion Industry

    Hidden gem

    Pete Brooker speaks with Rebecca Ryder Caddy, a Coventry University fashion academic and former menswear designer, about Giorgio Armani’s passing and influence.

    Sep 8, 2025·22m·1 clip
  4. 4

    Sebastian Öhrn, Founder of Myrqvist / Premium Footwear

    Mar 4, 2025·24m
  5. 5

    Adem Oygur, Founder of Adem London / Bespoke Hairstyling and Organic Products

    Hidden gem

    Adam Oygur turned 120-year-old family hazelnut farming into a seven-year haircare product line.

    Feb 25, 2025·18m·1 clip
  6. 6

    Mark Warman, Founder of Barnfield Customs / Handmade Jackets

    Hidden gem

    Host Pete Brooker interviews Mark Warman, founder of Barnfield Customs, about his journey creating limited edition military-inspired jackets.

    Dec 5, 2024·30m·1 clip
  7. 7

    Mathias Jensen, Creative Director at Les Deux / Scandinavian Premium Menswear

    Nov 26, 2024·33m
  8. 8

    Adam White-Johnson, Founder of BeardGang Members / Hemp Beard Care

    Adam Johnson, founder of Beard Gang Members, says "it's not the hair, it's the skin underneath your beard" that causes itching, so daily product use should start when a beard does.

    Oct 2, 2024·25m·1 clip
  9. 9

    Rory Bennett and Billy Sims-Hilditch, Co-Founder of Sims Wear / British Made Clothing

    Billy Sims Hilditch says Simswear began after a roughly £200 jumper failed within about a year, prompting his research into the 'three pillars' of knitwear: raw fiber, yarn spinner and knitter.

    Oct 1, 2024·35m·2 clips
  10. 10

    Evren Ozka, Co-Founder of Mallet London / Luxury Footwear

    Aug 22, 2024·28m
  11. 11

    Jonathan Bordell, Co-Founder of The Helicon Watch Company / British Watchmaker

    Jul 17, 2024·28m
  12. 12

    Miguel Soares, Founder of BYMS / Sports Fashion

    Jul 4, 2024·22m
  13. 13

    Peter Jüriado, Creative Director at Stenströms / Premium Shirts

    Jun 12, 2024·28m
  14. 14

    Will Verona, Founder of PURIFIED / Biodegradable Durable Sneakers

    May 16, 2024·23m
  15. 15

    Giuliano Dore, Co-Founder of Get Groomed / Mobile Barbers

    May 13, 2024·23m
  16. 16

    Manel Garcia Prats, Co-Founder of OHNE PROJECT / Barefoot Sneakers

    May 3, 2024·29m
  17. 17

    Ed Bartlett, Founder of Kostüme / Cycling Apparel

    Apr 10, 2024·34m
  18. 18

    Edzard van der Wyck, Co-Founder of Sheep Inc. / Natural Merino Wool Clothing

    Mar 28, 2024·31m
  19. 19

    Jack Millington, Founder of Billy Tannery / Handmade Leather Bags

    Mar 4, 2024·26m
  20. 20

    Jennifer Brown, Founder of pampeano / Argentine Handmade Belts

    Mar 1, 2024·24m
  21. 21

    Richard Plowden, Director at Plowden & Fallow / Luxury British Fragrance

    Feb 16, 2024·25m
  22. 22

    Ian Fielding-Calcutt, Founder of Fielding & Nicholson / Custom Made Suits

    Feb 8, 2024·29m
  23. 23

    Chris Beastall & Eli Ankutse, Co-Founders of Pelota / Sporting Clothiers

    Jan 18, 2024·27m
  24. 24

    Michael Shuttleworth, Founder of W. Rubens / Reinventing T-Shirts

    Dec 7, 2023·28m
  25. 25

    Mark Francis, Founder of Heron's Ghyll / Elegant Clothing & Tailoring

    Nov 30, 2023·24m
  26. 26

    Dimitar Kehayov, Founder of KHV CONCEPT / Handmade High-End Footwear

    Nov 22, 2023·27m
  27. 27

    Kestin Hare, Founder of KESTIN / High-Quality Menswear

    Nov 16, 2023·27m
  28. 28

    Ben Mears, Founder of Expio / Lightweight Waterproof Outerwear

    Nov 2, 2023·24m
  29. 29

    Keelan Doyle, Founder of ØTHERS / Multi-Sensory Wellness

    Nov 1, 2023·24m
  30. 30

    Nick Reed, Founder of Neem London / Climate Conscious Clothing

    Sep 4, 2023·34m
  31. 31

    Rosy Temple, CEO at Magee 1866 / Donegal Tweed Clothing

    Aug 11, 2023·18m
  32. 32

    Alvin Oommen, Founder of OXFORDhill / Natural Hair Styling

    Jul 5, 2023·30m
  33. 33

    Vincent Stadelhofer, Co-Founder of ANDREW & COLE / Sustainable Swimwear Brand

    Jun 28, 2023·17m
  34. 34

    Junaid Ansari, Co-Founder of Burrows & Hare / Men's Clothing Store

    Apr 27, 2023·20m
  35. 35

    Robin Vindevogel, Co-Founder of BTI / Fashion Business Guidance

    Apr 24, 2023·27m
  36. 36

    José Maria Reffoios, Co-Founder of JAK / Minimalistic Timeless Sneakers

    Mar 31, 2023·25m
  37. 37

    Guy Hills, Founder of Dashing Tweeds / Fabrics and Tailoring Brand

    Mar 27, 2023·40m
  38. 38

    Chris Kolbe, Co-Founder of HyperNatural / Eco-Luxury Menswear

    Mar 6, 2023·21m
  39. 39

    Jose Miguel de Abreu, Co-Founder of LA PAZ / Sustainable Heritage Menswear

    Feb 15, 2023·27m
  40. 40

    Gustaf Secher, Founder of North-89 / Modern Functional Footwear

    Feb 9, 2023·24m
  41. 41

    Ed Bird, Founder of Bird Eyewear / Sustainable Sunglasses Brand

    Feb 1, 2023·23m
  42. 42

    William Green, Co-Founder of L'Estrange London / Modular Clothing System

    Jan 26, 2023·26m
  43. 43

    Justin Deighton, Co-Founder of Two Tribes / London Brewery

    Jan 23, 2023·28m
  44. 44

    Lutz Schwenke, Founder of TWOTHIRDS / Sustainable Eco-Friendly Clothing

    Jan 3, 2023·28m
  45. 45

    Scott Lancaster, Founder of Emerton Scott / Stoic Inspired Jewellery

    Dec 14, 2022·22m
  46. 46

    Alex Orr, Founder of JAGO / Functional Adventure Clothing

    Dec 13, 2022·23m
  47. 47

    Ken Price, Co-Founder of Blake Mill / High-Quality Dress Shirts

    Dec 9, 2022·23m
  48. 48

    Billy Thompson, Founder of Thompson Tee / Sweatproof Undershirts

    Nov 21, 2022·29m
  49. 49

    Nicolas Willson, Founder of Futsol / Football Inspired Clothing

    Nov 15, 2022·23m
  50. 50

    Niklas Oppermann, Co-Founder of Carl Friedrik / Luxury Leather Travel Goods

    Aug 10, 2022·31m