
Menswear, founders, and the stories behind style.
The gist
Menswear Style Podcast treats menswear as both taste and trade. Pete Brooker talks with founders and fashion specialists about watches made from waste, male skincare, handmade jackets, Armani’s legacy, and the practical work of building a brand.
PRESS PLAY
Find your next episode
About Menswear Style Podcast
Menswear Style Podcast approaches men’s style through the people and products behind it. Pete Brooker’s interviews are conversational, lightly wry, and grounded in the practical realities of building fashion and grooming brands. The show spends less time on abstract trend language and more time on how things are made, named, sold, and explained to customers. A watch episode with Guy Blaskey frames Detrash around design, waste materials, and the idea of a watch as a conversation starter rather than a piece of high-end horology. That distinction matters. The show is interested in meaning, usefulness, and market position as much as status. In the YCODE episode, Freddie Sheridan talks through a focused men’s skincare range, male skin differences, marine bioactives, and the appeal of a routine that does not feel overwhelming. The questions stay practical. What makes the product different? Where is it sold? How does the site present the brand? A Barnfield Customs conversation with Mark Warman moves through handmade jackets, heritage workwear, military uniform references, cafe racer culture, and the digital marketing side of a small label. The Armani episode gives the feed a more reflective gear. Rebecca Ryder Caddy discusses Giorgio Armani’s legacy, softened male silhouettes, sharpened womenswear, film costume, and how old wardrobes can cycle back into current taste. Across these episodes, the show treats style as a working ecosystem. Product, founder, reference point, manufacturing choice, and retail channel all sit in the same conversation. The pace is easy, but the subject matter is precise. It is a useful listen for people who want to understand why a brand exists before they decide whether the product belongs in their wardrobe.
Made for: For listeners interested in men’s fashion, grooming, independent brands, and the business decisions behind products. It also fits founders and marketers who want grounded examples from apparel and lifestyle companies.
What sets it apart: The show pairs approachable style chat with founder-level detail about materials, positioning, retail, and launch stories. It treats menswear products as businesses with design choices, not just items to admire.
In their own words
Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast show we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the global fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.
Talks about
Podcasts like Menswear Style Podcast
Startups For the Rest of UsRob WallingRob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Work From AnywhereAbbey AshleyAbbey Ashley's playbook for turning your job skills into a virtual assistant business.

The SaaS Revolution ShowThe SaaS Revolution Show, Alex TheumaSaaS operators on scaling, pricing and AI, metrics included.

Without FailGimletAlex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Episodes
- 1
Guy Blaskey, Founder of Detrash / Watches Made With Trash
Hidden gemMenswear Style Podcast speaks with Guy Blaski, founder of Detrash, about building watches around ethical materials, vintage inspiration, and daily-wear durability.
Apr 17, 2026·25m·1 clip - 2
Freddie Sheridan, Founder of YCODE / Male Skincare
Hidden gemFreddie Sheridan says Y-Code was built for men's skin from scratch, not adapted from women's formulas, and he points to male skin being around 25% thicker, oilier, and more acidic.
Mar 9, 2026·28m·1 clip - 3
Giorgio Armani’s Impact on the Fashion Industry
Hidden gemPete Brooker speaks with Rebecca Ryder Caddy, a Coventry University fashion academic and former menswear designer, about Giorgio Armani’s passing and influence.
Sep 8, 2025·22m·1 clip - 4
Sebastian Öhrn, Founder of Myrqvist / Premium Footwear
Mar 4, 2025·24m - 5
Adem Oygur, Founder of Adem London / Bespoke Hairstyling and Organic Products
Hidden gemAdam Oygur turned 120-year-old family hazelnut farming into a seven-year haircare product line.
Feb 25, 2025·18m·1 clip - 6
Mark Warman, Founder of Barnfield Customs / Handmade Jackets
Hidden gemHost Pete Brooker interviews Mark Warman, founder of Barnfield Customs, about his journey creating limited edition military-inspired jackets.
Dec 5, 2024·30m·1 clip - 7
Mathias Jensen, Creative Director at Les Deux / Scandinavian Premium Menswear
Nov 26, 2024·33m - 8
Adam White-Johnson, Founder of BeardGang Members / Hemp Beard Care
Adam Johnson, founder of Beard Gang Members, says "it's not the hair, it's the skin underneath your beard" that causes itching, so daily product use should start when a beard does.
Oct 2, 2024·25m·1 clip - 9
Rory Bennett and Billy Sims-Hilditch, Co-Founder of Sims Wear / British Made Clothing
Billy Sims Hilditch says Simswear began after a roughly £200 jumper failed within about a year, prompting his research into the 'three pillars' of knitwear: raw fiber, yarn spinner and knitter.
Oct 1, 2024·35m·2 clips - 10
Evren Ozka, Co-Founder of Mallet London / Luxury Footwear
Aug 22, 2024·28m - 11
Jonathan Bordell, Co-Founder of The Helicon Watch Company / British Watchmaker
Jul 17, 2024·28m - 12
Miguel Soares, Founder of BYMS / Sports Fashion
Jul 4, 2024·22m - 13
Peter Jüriado, Creative Director at Stenströms / Premium Shirts
Jun 12, 2024·28m - 14
Will Verona, Founder of PURIFIED / Biodegradable Durable Sneakers
May 16, 2024·23m - 15
Giuliano Dore, Co-Founder of Get Groomed / Mobile Barbers
May 13, 2024·23m - 16
Manel Garcia Prats, Co-Founder of OHNE PROJECT / Barefoot Sneakers
May 3, 2024·29m - 17
Ed Bartlett, Founder of Kostüme / Cycling Apparel
Apr 10, 2024·34m - 18
Edzard van der Wyck, Co-Founder of Sheep Inc. / Natural Merino Wool Clothing
Mar 28, 2024·31m - 19
Jack Millington, Founder of Billy Tannery / Handmade Leather Bags
Mar 4, 2024·26m - 20
Jennifer Brown, Founder of pampeano / Argentine Handmade Belts
Mar 1, 2024·24m - 21
Richard Plowden, Director at Plowden & Fallow / Luxury British Fragrance
Feb 16, 2024·25m - 22
Ian Fielding-Calcutt, Founder of Fielding & Nicholson / Custom Made Suits
Feb 8, 2024·29m - 23
Chris Beastall & Eli Ankutse, Co-Founders of Pelota / Sporting Clothiers
Jan 18, 2024·27m - 24
Michael Shuttleworth, Founder of W. Rubens / Reinventing T-Shirts
Dec 7, 2023·28m - 25
Mark Francis, Founder of Heron's Ghyll / Elegant Clothing & Tailoring
Nov 30, 2023·24m - 26
Dimitar Kehayov, Founder of KHV CONCEPT / Handmade High-End Footwear
Nov 22, 2023·27m - 27
Kestin Hare, Founder of KESTIN / High-Quality Menswear
Nov 16, 2023·27m - 28
Ben Mears, Founder of Expio / Lightweight Waterproof Outerwear
Nov 2, 2023·24m - 29
Keelan Doyle, Founder of ØTHERS / Multi-Sensory Wellness
Nov 1, 2023·24m - 30
Nick Reed, Founder of Neem London / Climate Conscious Clothing
Sep 4, 2023·34m - 31
Rosy Temple, CEO at Magee 1866 / Donegal Tweed Clothing
Aug 11, 2023·18m - 32
Alvin Oommen, Founder of OXFORDhill / Natural Hair Styling
Jul 5, 2023·30m - 33
Vincent Stadelhofer, Co-Founder of ANDREW & COLE / Sustainable Swimwear Brand
Jun 28, 2023·17m - 34
Junaid Ansari, Co-Founder of Burrows & Hare / Men's Clothing Store
Apr 27, 2023·20m - 35
Robin Vindevogel, Co-Founder of BTI / Fashion Business Guidance
Apr 24, 2023·27m - 36
José Maria Reffoios, Co-Founder of JAK / Minimalistic Timeless Sneakers
Mar 31, 2023·25m - 37
Guy Hills, Founder of Dashing Tweeds / Fabrics and Tailoring Brand
Mar 27, 2023·40m - 38
Chris Kolbe, Co-Founder of HyperNatural / Eco-Luxury Menswear
Mar 6, 2023·21m - 39
Jose Miguel de Abreu, Co-Founder of LA PAZ / Sustainable Heritage Menswear
Feb 15, 2023·27m - 40
Gustaf Secher, Founder of North-89 / Modern Functional Footwear
Feb 9, 2023·24m - 41
Ed Bird, Founder of Bird Eyewear / Sustainable Sunglasses Brand
Feb 1, 2023·23m - 42
William Green, Co-Founder of L'Estrange London / Modular Clothing System
Jan 26, 2023·26m - 43
Justin Deighton, Co-Founder of Two Tribes / London Brewery
Jan 23, 2023·28m - 44
Lutz Schwenke, Founder of TWOTHIRDS / Sustainable Eco-Friendly Clothing
Jan 3, 2023·28m - 45
Scott Lancaster, Founder of Emerton Scott / Stoic Inspired Jewellery
Dec 14, 2022·22m - 46
Alex Orr, Founder of JAGO / Functional Adventure Clothing
Dec 13, 2022·23m - 47
Ken Price, Co-Founder of Blake Mill / High-Quality Dress Shirts
Dec 9, 2022·23m - 48
Billy Thompson, Founder of Thompson Tee / Sweatproof Undershirts
Nov 21, 2022·29m - 49
Nicolas Willson, Founder of Futsol / Football Inspired Clothing
Nov 15, 2022·23m - 50
Niklas Oppermann, Co-Founder of Carl Friedrik / Luxury Leather Travel Goods
Aug 10, 2022·31m