
Business growth measured in real decisions.
The gist
Measure Success Podcast speaks to entrepreneurs and operators who want practical ways to grow without losing the thread. Its conversations move from referrals, franchising, AI, and turnarounds to health, belief, economic signals, and the pressure of leading well.
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About Measure Success Podcast
Measure Success Podcast is a strategy-minded business show for people trying to grow companies while staying grounded enough to lead them. The series is built around conversations with founders, consultants, economists, franchise leaders, designers, and performance-focused advisers. It is practical first. Episodes often begin with a guest's business background, then move quickly into the mechanics behind trust, scale, execution, and decision-making. Sales is treated as a relationship problem as much as a revenue problem. Franchising becomes a path from employee security toward ownership, especially for people reading the risks of corporate change. AI is framed as a force that can reduce the value of knowledge alone, making execution, positioning, and client outcomes more important. Economic conversations bring tariffs, energy, stimulus effects, and business planning into the same room. The show also spends real time on the person inside the operator. Burnout, stamina, hormones, mindset, road rage, belief, marriage, parenting, and aging are discussed as factors that shape performance, not soft side issues. That range gives the podcast its distinctive texture. It can jump from high-value advisory sales to non-food franchising, from ideal customer research to billboards and Reddit tests, from project-manager focus to the physiology of exhausted executives. The energy is informal, direct, and sometimes strongly opinionated, but the editorial center is consistent: success needs a working system. The best moments come when guests translate broad business ideas into concrete operating choices. There is also a recurring respect for faith, family responsibility, and personal accountability. Measure Success Podcast suits leaders who like frameworks, but only when those frameworks lead to action. It is less about glossy entrepreneurship mythology than about what business owners do when growth, pressure, money, health, and belief all collide.
Made for: The show is for entrepreneurs, business owners, executives, consultants, and operators who want practical strategy conversations tied to sales, systems, leadership, and personal performance. It especially suits listeners navigating growth, ownership, AI disruption, or operational change.
What sets it apart: Measure Success Podcast connects strategic planning with the lived pressure of running and scaling a business. Its conversations move comfortably between execution systems, economic trends, founder mindset, health, faith, and family responsibility.
In their own words
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a m…
Why you'd press play
Carl keeps ambition tethered to execution, so your big idea had better bring work clothes.
Press play if you want
- a practical test for whether your expertise still earns trust when AI makes knowledge cheaper
- frank guidance on leaving a salary for franchise ownership without pretending your obligations disappear
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Episodes
- 1
Break the $30M Ceiling Using AI Strategy
·7m - 2
Why Leaders Burn Out and How to Prevent It
·41m - 3
How to Actually Use AI to Scale Smarter
·39m - 4
Tariffs, Energy, and AI: Economic Signals to Watch
·39m - 5
How to Build a Reputation in Business
·28m - 6
How to Create a Culture of Trust and Accountability
·36m - 7
You Need to Know Key CFO Strategies
·42m - 8
Greatest Cost of Tariffs on American Business
·54m - 9
How to Build a Winning Sales & Revenue System
·21m - 10
Startup Strategy in an AI-Driven World
·41m - 11
The Truth About Business Valuation and Risk
·33m - 12
How to Turn Around Strategy for Businesses
·31m - 13
Big Bet Leadership in the Age of AI
·42m - 14
Why Most AI Efforts Miss the Mark
·35m - 15
The Real Truth About Private Equity Growth
·26m - 16
The Funding Mistake That Kills Deals
·36m - 17
Strategy Is Not About Doing More
·33m - 18
How Smart Leaders Use AI to Execute Better
·33m - 19
AI, Sales, and the Power of Human Connection
·32m - 20
Why AI Is Reshaping Leadership Today
·36m - 21
Where Do Leaders Go For Real Growth?
·31m - 22
Get Found in the New AI Economy
·39m - 23
Double Revenue. Cut Costs. One Strategy.
·28m - 24
The Secret to Elite Business Performance
·38m - 25
Radical Clarity: How Founders Lead with Purpose
·29m - 26
Leadership Without Accountability Fails
·32m - 27
Data Privacy Laws Every CEO Must Know
·17m - 28
Innovation Starts from the Bottom Up
·25m - 29
The 4 P's of Startup Success
·33m - 30
Profit Over Vanity Metrics
·40m - 31
99% of Projects Fail—Here's Why
·35m - 32
AI, Tariffs & Survival in 2026
·37m - 33
AI and Data Strategies for E-Commerce Success
·28m - 34
From Chaos to Clarity: Cash Flow Tools
·32m - 35
Thriving in Uncertain Times with Mark Murphy
·18m - 36
Scaling Innovation Without Wasting Time
·34m - 37
How to Move from Employee to Business Owner
·32m - 38
The Curious Leader Mindset
·38m - 39
How Losing Her Business Launched Her Career
·37m - 40
AI is Here. Lead Like It.
·36m - 41
How to Create Culture That Actually Works
·39m - 42
Stop Surviving, Start Scaling with Idan Shpizear
·48m - 43
From Body Shop to Billion Dollar Brand
·42m - 44
Why Most Podcasts Fail (And What Works)
·40m - 45
Why 80/20 Isn't Enough Anymore
·42m - 46
Why Sales Data is Failing & How to Fix It
·25m - 47
Successful Sales Strategies That Actually Work
·38m - 48
How to Build a Business That Makes a Difference
·34m - 49
How to Grow Your Startup with Smart Branding
·30m - 50
The Truth About Starting a CPA Firm
·39m - 51
How to Identify High-Drive Sales Talent
·24m - 52
The Four-Leaf Growth Model for Business Leaders
·44m - 53
Why Great Branding Matters for Your Business
·34m - 54
Why Now is the Best Time to Be an Entrepreneur
·34m - 55
What Is the Best Strategy That Changes Everything
·40m - 56
The Magic Power of Service In Business & Life
·34m - 57
How to Lead Without Burning Out
·30m - 58
How to Find the Right Franchise for You
·32m - 59
You Need to Know How Identity Shapes Success
·42m - 60
Train Your Mind to Thrive Under Stress
·32m - 61
How to Balance Leadership and Results
·29m - 62
How To Measure Success: Insights From 200 Episodes
·24m - 63
Culture & Core Values: Foundation for Business Growth
·45m - 64
Strategies For Entrepreneurial Wealth With Bob Bedritis
·32m - 65
How to Drive Success in Gaming Culture
·40m - 66
Better Context In Achieving Business Success
·19m - 67
AI In Sales: Advice on Productivity and Success
·22m - 68
Secrets to Doubling Revenue with Strong Leadership
·33m - 69
How To Build Wealth with Strategic Investments
·36m - 70
How to Achieve Wildly Important Goals With 4DX
·33m - 71
How to Build a Brand in a Crowded Market
·27m - 72
Triple Your Success with the Right KPIs
·35m - 73
How To Get 25 Hours Back Weekly
·36m - 74
Overcoming Adversity: Jothy Rosenberg's Story
·34m - 75
How To Improve C-Suite Retention In PE Firms
·45m - 76
How Technology is Shaping Healthcare Access
·41m - 77
Ditch The 9-5: How To Create Passive Income
·37m - 78
Introducing New Value-Based Pricing Insights
·34m - 79
Train Your Mind to Thrive Under Stress
·42m - 80
How To Build a Winning E-Commerce Strategy
·45m - 81
How Authentic Persuasion Leads to Sales Wins
·44m - 82
How To Scale Your Business with Outsourcing
·43m - 83
How To Transform Your Business In 6 Months
·38m - 84
Uplifting Success: Mark J. Silverman's Secrets
·41m - 85
How To Mitigate Cyber Risks: Rick Jordan
·19m - 86
More Sales Psychology With Expert Nicole Cramer
·41m - 87
Transform Your Business: Proven Strategies for Growth
·46m - 88
What Happens With Being 'We' Leaders: Kyle McDowell
·36m - 89
From Small Business To Big Success: Gino Barbaro's Story
·23m - 90
Cody Adent Reveals Secrets to Business Triumph
·39m - 91
Build A Winning Culture With Proven Leadership
·35m - 92
Why You Need Press Releases in the Digital Age
·36m - 93
Surprising Strategies For Professional Growth
·38m - 94
Surprising Reasons Why EQ Matters More Than IQ
·35m - 95
Maximize Your Business Value Before A Sale
·36m - 96
Proven Ways To Increase Sales
·31m - 97
How to Innovate and Thrive Amidst Market Uncertainty
·41m - 98
How to Communicate Strategy That Drives Results
Dr.
·38m - 99
How To Scale Sales: Avoid Mistakes
Steve Kent discusses how founder-led businesses can scale revenue through practical fractional sales systems and avoid common mistakes.
·37m - 100
How to Build Integrity in Business & Life
Jeffrey Klubeck discusses a book project with his daughter and the importance of integrity in family and business.
·43m - 101
How to Sell High Value Services the Right Way
Hidden gemMike Garrison discusses building authentic, relationship-driven sales systems for high-value services, drawing from his book 'Can I Borrow Your Car?'.
Apr 14, 2026·44m·2 clips - 102
How to Move from Employee to Business Owner
Hidden gemJohn Austinson, founder and CEO of FranBridge Consulting, explains how employees evaluate franchising as AI reshapes corporate jobs and cites a Ford forecast of 40% to 50% white-collar workforce reductions.
Apr 7, 2026·32m·2 clips - 103
Why Leaders Burn Out and How to Prevent It
Measure Success Podcast host interviews Dr.
Apr 1, 2026·41m·3 clips - 104
How to Actually Use AI to Scale Smarter
Hidden gemMeasure Success Podcast host Carl interviews business strategist and performance coach Ashley Shaw about using AI to scale a company while protecting time and profitability.
Mar 24, 2026·39m·2 clips - 105
Tariffs, Energy, and AI: Economic Signals to Watch
Dr.
Mar 17, 2026·39m - 106
How to Build a Reputation in Business
Hidden gemCarl interviews Steve Griggs, founder of a luxury landscape design firm, about building a reputation in business through hard work and impactful projects.
Mar 10, 2026·28m·2 clips - 107
Startup Strategy in an AI-Driven World
Mar 3, 2026·41m - 108
The Truth About Business Valuation and Risk
Feb 24, 2026·33m - 109
How to Turn Around Strategy for Businesses
Hidden gemMeasure Success Podcast talks with Ashish Gupta, founder and CEO of ScaleUp Exec, about turnarounds across more than 20 business transformations.
Feb 17, 2026·31m·2 clips - 110
Big Bet Leadership in the Age of AI
Feb 10, 2026·42m - 111
Why Most AI Efforts Miss the Mark
Feb 3, 2026·35m - 112
How To Scale Sales: Avoid Mistakes
Jan 27, 2026·37m - 113
The Real Truth About Private Equity Growth
Jan 20, 2026·26m - 114
The Funding Mistake That Kills Deals
Jan 13, 2026·36m - 115
Strategy Is Not About Doing More
Jan 6, 2026·33m - 116
How Smart Leaders Use AI to Execute Better
Dec 30, 2025·33m - 117
AI, Sales, and the Power of Human Connection
Dec 23, 2025·32m - 118
Why AI Is Reshaping Leadership Today
Dec 16, 2025·36m - 119
Where Do Leaders Go For Real Growth?
Dec 9, 2025·31m - 120
Get Found in the New AI Economy
Dec 2, 2025·39m - 121
Double Revenue. Cut Costs. One Strategy.
Nov 25, 2025·28m - 122
The Secret to Elite Business Performance
Nov 18, 2025·38m - 123
Radical Clarity: How Founders Lead with Purpose
Nov 11, 2025·29m - 124
Leadership Without Accountability Fails
Nov 4, 2025·32m - 125
Data Privacy Laws Every CEO Must Know
Oct 28, 2025·17m - 126
Innovation Starts from the Bottom Up
Oct 21, 2025·25m - 127
The 4 P's of Startup Success
Oct 14, 2025·33m - 128
Profit Over Vanity Metrics
Oct 7, 2025·40m - 129
99% of Projects Fail—Here's Why
Sep 30, 2025·35m - 130
AI, Tariffs & Survival in 2026
Sep 23, 2025·37m - 131
AI and Data Strategies for E-Commerce Success
Sep 16, 2025·28m - 132
From Chaos to Clarity: Cash Flow Tools
Sep 9, 2025·32m - 133
Thriving in Uncertain Times with Mark Murphy
Sep 2, 2025·18m - 134
Scaling Innovation Without Wasting Time
Aug 26, 2025·34m - 135
Break the $30M Ceiling Using AI Strategy
Aug 19, 2025·7m - 136
The Curious Leader Mindset
Aug 12, 2025·38m - 137
How Losing Her Business Launched Her Career
Aug 5, 2025·37m - 138
AI is Here. Lead Like It.
Jul 29, 2025·36m - 139
How to Create Culture That Actually Works
Jul 22, 2025·39m - 140
Stop Surviving, Start Scaling with Idan Shpizear
Idan Shpizear discusses the role of belief in overcoming self-doubt for entrepreneurs and business owners looking to scale.
Jul 15, 2025·48m - 141
From Body Shop to Billion Dollar Brand
Jul 8, 2025·42m - 142
Why Most Podcasts Fail (And What Works)
Jul 1, 2025·40m - 143
Why 80/20 Isn't Enough Anymore
Jun 24, 2025·42m - 144
Why Sales Data is Failing & How to Fix It
Jun 17, 2025·25m - 145
Successful Sales Strategies That Actually Work
Jun 10, 2025·38m - 146
How to Build a Business That Makes a Difference
Jun 3, 2025·34m - 147
How to Grow Your Startup with Smart Branding
May 27, 2025·30m - 148
The Truth About Starting a CPA Firm
May 20, 2025·39m - 149
How to Identify High-Drive Sales Talent
May 13, 2025·24m - 150
The Four-Leaf Growth Model for Business Leaders
May 6, 2025·44m