Measure Success Podcast

150 episodes listed below

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Business growth measured in real decisions.

The gist

Measure Success Podcast speaks to entrepreneurs and operators who want practical ways to grow without losing the thread. Its conversations move from referrals, franchising, AI, and turnarounds to health, belief, economic signals, and the pressure of leading well.

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About Measure Success Podcast

Measure Success Podcast is a strategy-minded business show for people trying to grow companies while staying grounded enough to lead them. The series is built around conversations with founders, consultants, economists, franchise leaders, designers, and performance-focused advisers. It is practical first. Episodes often begin with a guest's business background, then move quickly into the mechanics behind trust, scale, execution, and decision-making. Sales is treated as a relationship problem as much as a revenue problem. Franchising becomes a path from employee security toward ownership, especially for people reading the risks of corporate change. AI is framed as a force that can reduce the value of knowledge alone, making execution, positioning, and client outcomes more important. Economic conversations bring tariffs, energy, stimulus effects, and business planning into the same room. The show also spends real time on the person inside the operator. Burnout, stamina, hormones, mindset, road rage, belief, marriage, parenting, and aging are discussed as factors that shape performance, not soft side issues. That range gives the podcast its distinctive texture. It can jump from high-value advisory sales to non-food franchising, from ideal customer research to billboards and Reddit tests, from project-manager focus to the physiology of exhausted executives. The energy is informal, direct, and sometimes strongly opinionated, but the editorial center is consistent: success needs a working system. The best moments come when guests translate broad business ideas into concrete operating choices. There is also a recurring respect for faith, family responsibility, and personal accountability. Measure Success Podcast suits leaders who like frameworks, but only when those frameworks lead to action. It is less about glossy entrepreneurship mythology than about what business owners do when growth, pressure, money, health, and belief all collide.

Made for: The show is for entrepreneurs, business owners, executives, consultants, and operators who want practical strategy conversations tied to sales, systems, leadership, and personal performance. It especially suits listeners navigating growth, ownership, AI disruption, or operational change.

What sets it apart: Measure Success Podcast connects strategic planning with the lived pressure of running and scaling a business. Its conversations move comfortably between execution systems, economic trends, founder mindset, health, faith, and family responsibility.

In their own words

This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a m…

Why you'd press play

Carl keeps ambition tethered to execution, so your big idea had better bring work clothes.

Press play if you want

  • a practical test for whether your expertise still earns trust when AI makes knowledge cheaper
  • frank guidance on leaving a salary for franchise ownership without pretending your obligations disappear
Read the full recommendation in PlayNext →
strategic planningbusiness growthhigh-value servicesfranchising and ownershipAI and executionleadership health and burnouteconomic signalsbusiness reputation

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Episodes

  1. 1

    Break the $30M Ceiling Using AI Strategy

    ·7m
  2. 2

    Why Leaders Burn Out and How to Prevent It

    ·41m
  3. 3

    How to Actually Use AI to Scale Smarter

    ·39m
  4. 4

    Tariffs, Energy, and AI: Economic Signals to Watch

    ·39m
  5. 5

    How to Build a Reputation in Business

    ·28m
  6. 6

    How to Create a Culture of Trust and Accountability

    ·36m
  7. 7

    You Need to Know Key CFO Strategies

    ·42m
  8. 8

    Greatest Cost of Tariffs on American Business

    ·54m
  9. 9

    How to Build a Winning Sales & Revenue System

    ·21m
  10. 10

    Startup Strategy in an AI-Driven World

    ·41m
  11. 11

    The Truth About Business Valuation and Risk

    ·33m
  12. 12

    How to Turn Around Strategy for Businesses

    ·31m
  13. 13

    Big Bet Leadership in the Age of AI

    ·42m
  14. 14

    Why Most AI Efforts Miss the Mark

    ·35m
  15. 15

    The Real Truth About Private Equity Growth

    ·26m
  16. 16

    The Funding Mistake That Kills Deals

    ·36m
  17. 17

    Strategy Is Not About Doing More

    ·33m
  18. 18

    How Smart Leaders Use AI to Execute Better

    ·33m
  19. 19

    AI, Sales, and the Power of Human Connection

    ·32m
  20. 20

    Why AI Is Reshaping Leadership Today

    ·36m
  21. 21

    Where Do Leaders Go For Real Growth?

    ·31m
  22. 22

    Get Found in the New AI Economy

    ·39m
  23. 23

    Double Revenue. Cut Costs. One Strategy.

    ·28m
  24. 24

    The Secret to Elite Business Performance

    ·38m
  25. 25

    Radical Clarity: How Founders Lead with Purpose

    ·29m
  26. 26

    Leadership Without Accountability Fails

    ·32m
  27. 27

    Data Privacy Laws Every CEO Must Know

    ·17m
  28. 28

    Innovation Starts from the Bottom Up

    ·25m
  29. 29

    The 4 P's of Startup Success

    ·33m
  30. 30

    Profit Over Vanity Metrics

    ·40m
  31. 31

    99% of Projects Fail—Here's Why

    ·35m
  32. 32

    AI, Tariffs & Survival in 2026

    ·37m
  33. 33

    AI and Data Strategies for E-Commerce Success

    ·28m
  34. 34

    From Chaos to Clarity: Cash Flow Tools

    ·32m
  35. 35

    Thriving in Uncertain Times with Mark Murphy

    ·18m
  36. 36

    Scaling Innovation Without Wasting Time

    ·34m
  37. 37

    How to Move from Employee to Business Owner

    ·32m
  38. 38

    The Curious Leader Mindset

    ·38m
  39. 39

    How Losing Her Business Launched Her Career

    ·37m
  40. 40

    AI is Here. Lead Like It.

    ·36m
  41. 41

    How to Create Culture That Actually Works

    ·39m
  42. 42

    Stop Surviving, Start Scaling with Idan Shpizear

    ·48m
  43. 43

    From Body Shop to Billion Dollar Brand

    ·42m
  44. 44

    Why Most Podcasts Fail (And What Works)

    ·40m
  45. 45

    Why 80/20 Isn't Enough Anymore

    ·42m
  46. 46

    Why Sales Data is Failing & How to Fix It

    ·25m
  47. 47

    Successful Sales Strategies That Actually Work

    ·38m
  48. 48

    How to Build a Business That Makes a Difference

    ·34m
  49. 49

    How to Grow Your Startup with Smart Branding

    ·30m
  50. 50

    The Truth About Starting a CPA Firm

    ·39m
  51. 51

    How to Identify High-Drive Sales Talent

    ·24m
  52. 52

    The Four-Leaf Growth Model for Business Leaders

    ·44m
  53. 53

    Why Great Branding Matters for Your Business

    ·34m
  54. 54

    Why Now is the Best Time to Be an Entrepreneur

    ·34m
  55. 55

    What Is the Best Strategy That Changes Everything

    ·40m
  56. 56

    The Magic Power of Service In Business & Life

    ·34m
  57. 57

    How to Lead Without Burning Out

    ·30m
  58. 58

    How to Find the Right Franchise for You

    ·32m
  59. 59

    You Need to Know How Identity Shapes Success

    ·42m
  60. 60

    Train Your Mind to Thrive Under Stress

    ·32m
  61. 61

    How to Balance Leadership and Results

    ·29m
  62. 62

    How To Measure Success: Insights From 200 Episodes

    ·24m
  63. 63

    Culture & Core Values: Foundation for Business Growth

    ·45m
  64. 64

    Strategies For Entrepreneurial Wealth With Bob Bedritis

    ·32m
  65. 65

    How to Drive Success in Gaming Culture

    ·40m
  66. 66

    Better Context In Achieving Business Success

    ·19m
  67. 67

    AI In Sales: Advice on Productivity and Success

    ·22m
  68. 68

    Secrets to Doubling Revenue with Strong Leadership

    ·33m
  69. 69

    How To Build Wealth with Strategic Investments

    ·36m
  70. 70

    How to Achieve Wildly Important Goals With 4DX

    ·33m
  71. 71

    How to Build a Brand in a Crowded Market

    ·27m
  72. 72

    Triple Your Success with the Right KPIs

    ·35m
  73. 73

    How To Get 25 Hours Back Weekly

    ·36m
  74. 74

    Overcoming Adversity: Jothy Rosenberg's Story

    ·34m
  75. 75

    How To Improve C-Suite Retention In PE Firms

    ·45m
  76. 76

    How Technology is Shaping Healthcare Access

    ·41m
  77. 77

    Ditch The 9-5: How To Create Passive Income

    ·37m
  78. 78

    Introducing New Value-Based Pricing Insights

    ·34m
  79. 79

    Train Your Mind to Thrive Under Stress

    ·42m
  80. 80

    How To Build a Winning E-Commerce Strategy

    ·45m
  81. 81

    How Authentic Persuasion Leads to Sales Wins

    ·44m
  82. 82

    How To Scale Your Business with Outsourcing

    ·43m
  83. 83

    How To Transform Your Business In 6 Months

    ·38m
  84. 84

    Uplifting Success: Mark J. Silverman's Secrets

    ·41m
  85. 85

    How To Mitigate Cyber Risks: Rick Jordan

    ·19m
  86. 86

    More Sales Psychology With Expert Nicole Cramer

    ·41m
  87. 87

    Transform Your Business: Proven Strategies for Growth

    ·46m
  88. 88

    What Happens With Being 'We' Leaders: Kyle McDowell

    ·36m
  89. 89

    From Small Business To Big Success: Gino Barbaro's Story

    ·23m
  90. 90

    Cody Adent Reveals Secrets to Business Triumph

    ·39m
  91. 91

    Build A Winning Culture With Proven Leadership

    ·35m
  92. 92

    Why You Need Press Releases in the Digital Age

    ·36m
  93. 93

    Surprising Strategies For Professional Growth

    ·38m
  94. 94

    Surprising Reasons Why EQ Matters More Than IQ

    ·35m
  95. 95

    Maximize Your Business Value Before A Sale

    ·36m
  96. 96

    Proven Ways To Increase Sales

    ·31m
  97. 97

    How to Innovate and Thrive Amidst Market Uncertainty

    ·41m
  98. 98

    How to Communicate Strategy That Drives Results

    Dr.

    ·38m
  99. 99

    How To Scale Sales: Avoid Mistakes

    Steve Kent discusses how founder-led businesses can scale revenue through practical fractional sales systems and avoid common mistakes.

    ·37m
  100. 100

    How to Build Integrity in Business & Life

    Jeffrey Klubeck discusses a book project with his daughter and the importance of integrity in family and business.

    ·43m
  101. 101

    How to Sell High Value Services the Right Way

    Hidden gem

    Mike Garrison discusses building authentic, relationship-driven sales systems for high-value services, drawing from his book 'Can I Borrow Your Car?'.

    Apr 14, 2026·44m·2 clips
  102. 102

    How to Move from Employee to Business Owner

    Hidden gem

    John Austinson, founder and CEO of FranBridge Consulting, explains how employees evaluate franchising as AI reshapes corporate jobs and cites a Ford forecast of 40% to 50% white-collar workforce reductions.

    Apr 7, 2026·32m·2 clips
  103. 103

    Why Leaders Burn Out and How to Prevent It

    Measure Success Podcast host interviews Dr.

    Apr 1, 2026·41m·3 clips
  104. 104

    How to Actually Use AI to Scale Smarter

    Hidden gem

    Measure Success Podcast host Carl interviews business strategist and performance coach Ashley Shaw about using AI to scale a company while protecting time and profitability.

    Mar 24, 2026·39m·2 clips
  105. 105

    Tariffs, Energy, and AI: Economic Signals to Watch

    Dr.

    Mar 17, 2026·39m
  106. 106

    How to Build a Reputation in Business

    Hidden gem

    Carl interviews Steve Griggs, founder of a luxury landscape design firm, about building a reputation in business through hard work and impactful projects.

    Mar 10, 2026·28m·2 clips
  107. 107

    Startup Strategy in an AI-Driven World

    Mar 3, 2026·41m
  108. 108

    The Truth About Business Valuation and Risk

    Feb 24, 2026·33m
  109. 109

    How to Turn Around Strategy for Businesses

    Hidden gem

    Measure Success Podcast talks with Ashish Gupta, founder and CEO of ScaleUp Exec, about turnarounds across more than 20 business transformations.

    Feb 17, 2026·31m·2 clips
  110. 110

    Big Bet Leadership in the Age of AI

    Feb 10, 2026·42m
  111. 111

    Why Most AI Efforts Miss the Mark

    Feb 3, 2026·35m
  112. 112

    How To Scale Sales: Avoid Mistakes

    Jan 27, 2026·37m
  113. 113

    The Real Truth About Private Equity Growth

    Jan 20, 2026·26m
  114. 114

    The Funding Mistake That Kills Deals

    Jan 13, 2026·36m
  115. 115

    Strategy Is Not About Doing More

    Jan 6, 2026·33m
  116. 116

    How Smart Leaders Use AI to Execute Better

    Dec 30, 2025·33m
  117. 117

    AI, Sales, and the Power of Human Connection

    Dec 23, 2025·32m
  118. 118

    Why AI Is Reshaping Leadership Today

    Dec 16, 2025·36m
  119. 119

    Where Do Leaders Go For Real Growth?

    Dec 9, 2025·31m
  120. 120

    Get Found in the New AI Economy

    Dec 2, 2025·39m
  121. 121

    Double Revenue. Cut Costs. One Strategy.

    Nov 25, 2025·28m
  122. 122

    The Secret to Elite Business Performance

    Nov 18, 2025·38m
  123. 123

    Radical Clarity: How Founders Lead with Purpose

    Nov 11, 2025·29m
  124. 124

    Leadership Without Accountability Fails

    Nov 4, 2025·32m
  125. 125

    Data Privacy Laws Every CEO Must Know

    Oct 28, 2025·17m
  126. 126

    Innovation Starts from the Bottom Up

    Oct 21, 2025·25m
  127. 127

    The 4 P's of Startup Success

    Oct 14, 2025·33m
  128. 128

    Profit Over Vanity Metrics

    Oct 7, 2025·40m
  129. 129

    99% of Projects Fail—Here's Why

    Sep 30, 2025·35m
  130. 130

    AI, Tariffs & Survival in 2026

    Sep 23, 2025·37m
  131. 131

    AI and Data Strategies for E-Commerce Success

    Sep 16, 2025·28m
  132. 132

    From Chaos to Clarity: Cash Flow Tools

    Sep 9, 2025·32m
  133. 133

    Thriving in Uncertain Times with Mark Murphy

    Sep 2, 2025·18m
  134. 134

    Scaling Innovation Without Wasting Time

    Aug 26, 2025·34m
  135. 135

    Break the $30M Ceiling Using AI Strategy

    Aug 19, 2025·7m
  136. 136

    The Curious Leader Mindset

    Aug 12, 2025·38m
  137. 137

    How Losing Her Business Launched Her Career

    Aug 5, 2025·37m
  138. 138

    AI is Here. Lead Like It.

    Jul 29, 2025·36m
  139. 139

    How to Create Culture That Actually Works

    Jul 22, 2025·39m
  140. 140

    Stop Surviving, Start Scaling with Idan Shpizear

    Idan Shpizear discusses the role of belief in overcoming self-doubt for entrepreneurs and business owners looking to scale.

    Jul 15, 2025·48m
  141. 141

    From Body Shop to Billion Dollar Brand

    Jul 8, 2025·42m
  142. 142

    Why Most Podcasts Fail (And What Works)

    Jul 1, 2025·40m
  143. 143

    Why 80/20 Isn't Enough Anymore

    Jun 24, 2025·42m
  144. 144

    Why Sales Data is Failing & How to Fix It

    Jun 17, 2025·25m
  145. 145

    Successful Sales Strategies That Actually Work

    Jun 10, 2025·38m
  146. 146

    How to Build a Business That Makes a Difference

    Jun 3, 2025·34m
  147. 147

    How to Grow Your Startup with Smart Branding

    May 27, 2025·30m
  148. 148

    The Truth About Starting a CPA Firm

    May 20, 2025·39m
  149. 149

    How to Identify High-Drive Sales Talent

    May 13, 2025·24m
  150. 150

    The Four-Leaf Growth Model for Business Leaders

    May 6, 2025·44m