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Marketing Your Business - Marketing Strategies for Business Owners

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Real numbers behind online growth.

The gist

Marketing Your Business studies how entrepreneurs turn attention into customers, members, and momentum. Recent episodes move between tactical interviews and direct coaching on offers, confidence, email, content, SEO, events, and public launches.

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About Marketing Your Business - Marketing Strategies for Business Owners

Marketing Your Business is a business-growth show about the practical mechanics of selling online. Its recent episodes revolve around offers, memberships, content, confidence, customer stories, and the discipline of taking more visible swings. The show favors vivid case studies over detached instruction. A conversation with Eileen Wilder turns a $108,000 day into a lesson on desire, contrast, and offer storytelling. A solo episode uses entrepreneurs' self-doubt as the starting point for a broader argument about confidence, mentorship, and momentum. Another episode begins with a simple alumni email and becomes a lesson in finding proof that was already sitting inside the customer base. The result is part tactical workshop, part founder debrief. It moves quickly. The examples are commercial, specific, and often built around sharp numbers: monthly memberships, launch totals, event attendance, seven-cent leads, and public fundraising targets. Guests bring different angles on the same central question: how does a business owner earn attention and turn it into action? Mike Indovina explains how a passion for music became a membership that kept students around for years. Matt Diamante talks through visual hooks, daily posting, SEO, and the way search is changing around AI. Rachel Rogers brings the emotional stakes of launching in public, where the market can see the numbers in real time. Dean Graziosi frames three-day events around trust, through-lines, and delaying the offer until the value is clear. Across these stories, the show returns to a few repeatable beliefs: ask customers what changed, tell better origin stories, protect confidence, and build offers around what people already want. The mood is energetic and sales-minded without becoming purely theoretical. It is especially useful for entrepreneurs building courses, coaching programs, memberships, events, or expert-led businesses.

Made for: For entrepreneurs, creators, coaches, and membership builders who want practical marketing ideas tied to real launches, offers, and customer behavior. It especially fits listeners selling expertise online.

What sets it apart: The show anchors its advice in specific business stories and visible business outcomes, then turns those moments into frameworks listeners can adapt. It blends selling psychology, membership strategy, and candid launch math in a fast, example-heavy format.

In their own words

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email m…

As heard by us

Based on 6 episodes we listened to · September 2026

Stu McLaren turns founder success stories into specific lessons about memberships, launches, content, offers, and the decisions behind them.

Stu McLaren treats marketing as a set of decisions that can be examined, tested, and improved. Interviews alternate with solo instruction, moving from membership design and public launches to offer construction, social video, and changing search behavior.

Read our full review in PlayNext →

Why you'd press play

Stu McLaren lets a toilet video lure you into an SEO lesson.

Press play if you want

  • to see how a music coach built a membership people stayed in, down to track reviews and live Q&As
  • a candid look at a $155,000 Kickstarter that started strong, then went quiet in public
Read the full recommendation in PlayNext →
membership growthoffer storytellingonline launchescustomer success storiesemail marketingSEO and content hooksentrepreneur confidenceevent selling

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Episodes

  1. 1

    My Process For Writing Sales Copy

    ·19m
  2. 2

    245: One Email Uncovered $1M in Hidden Wins

    ·15m
  3. 3

    244: He Gets Paid to Listen to Music All Day (Here's How He Built It) - Mike Indovina

    ·42m
  4. 4

    243: The $100 Event That Changed Everything

    ·28m
  5. 5

    242: The $100B Battle Over Creators (And How You Win)

    ·18m
  6. 6

    241: He Posted a Toilet Video and Now Gets Millions of Views on SEO

    ·47m
  7. 7

    240: Why Feeling Bored With Your Message Is a Good Sign

    ·15m
  8. 8

    239: Why I'm Betting Big on Summits (And You Should Too)

    ·18m
  9. 9

    238: From Crying in the Shower to 8 Figure Business (Rachel Rodgers Story)

    ·43m
  10. 10

    Her Membership Site Got Off to a Blazing Hot Start

    ·23m
  11. 11

    237: Experience This - The Marketing Strategy Nobody Can Copy

    ·17m
  12. 12

    236: 3 Lessons From a Public Feud

    ·12m
  13. 13

    235: 30 Years of Marketing in One Conversation (Dean Graziosi)

    ·35m
  14. 14

    234: Why I Wrestled a Sumo Wrestler (And What It Taught Me About Funnels)

    ·16m
  15. 15

    233: Japan Cracked Me Wide Open (What That Means For Your Marketing)

    ·13m
  16. 16

    232: She Launched a Membership Before Building It (Here's What Happened) - Krystal Schouten

    ·33m
  17. 17

    231: 4 Small Changes That Nearly Doubled Our Opt-In Rate

    ·13m
  18. 18

    230: Why Most Webinars Fail (It's Not What You Think)

    ·14m
  19. 19

    221: From Viral Reels to Revenue: The 4-Step System

    ·12m
  20. 20

    229: Writing Secret Behind 4 Million Books Sold (It's Not What You Think) - Jay Papasan

    ·32m
  21. 21

    228: The Instagram Growth Playbook That Changed Everything

    ·17m
  22. 22

    227: 3 Marketing Lessons the Olympics Just Taught Us

    ·19m
  23. 23

    226: One YouTube Comment Built Her a 400K Subscriber Business - Alex Cattoni

    ·27m
  24. 24

    225: More Content Won't Save Your Membership (THIS Will)

    ·11m
  25. 25

    224: The #1 AI Mistake Killing Your Content (And How to Fix It)

    ·13m
  26. 26

    223: She 12X'd Click Through Rates in 4 Calls (Here's How) - McCall Jones

    ·37m
  27. 27

    222: How I Save 15 Hours a Week With AI Skills

    ·14m
  28. 28

    220: The Billion Dollar Creator Strategy (From Kit's Founder) - Nathan Barry

    ·39m
  29. 29

    219: Why Raising Your Price Helps You Sell More

    ·12m
  30. 30

    218: How I Escaped 4 Years of Burnout (And Got My Creativity Back)

    ·24m
  31. 31

    217: How He Built 1M Followers in 6 Months (Exact Strategy) - Sam Demma

    ·33m
  32. 32

    3 Hacks To Creating Massive Momentum With Your Membership Site

    ·35m
  33. 33

    But I Wouldn't Pay For That

    ·19m
  34. 34

    A Powerful Strategy For People Who Didn't Buy

    ·14m
  35. 35

    The Membership that Created Tremendous Opportunity

    ·26m
  36. 36

    What To Do When You Don't Like What You're Doing

    ·22m
  37. 37

    Your Messaging Matters

    ·12m
  38. 38

    How To Prepare Buyers For Higher Ticket Offers with Marley Jaxx

    ·20m
  39. 39

    How To Compete With Free

    ·9m
  40. 40

    The 3 Foundational Elements of Success Online

    ·12m
  41. 41

    Everyone With Creative Ideas Should Get This Book

    ·35m
  42. 42

    Two Keys To More Momentum In Your Marketing

    ·17m
  43. 43

    High Level Thoughts For Every Entrepreneur

    ·17m
  44. 44

    How Do I Get More Traffic?

    ·14m
  45. 45

    200th Episode! Guests Share Best Marketing Strategy From 2020

    ·26m
  46. 46

    3 Ways To Drive More Consumption Of Your Content

    ·13m
  47. 47

    The Back of a Napkin Test - Would You Pass or Fail?

    ·13m
  48. 48

    Shorter or Longer Payment Plans?

    ·16m
  49. 49

    3 Reasons Why Someone Didn't Buy From You

    ·17m
  50. 50

    5 Juicy Ideas For Any Membership Site Owner

    ·21m
  51. 51

    Behind The Scenes of Us Building a Brand

    ·14m
  52. 52

    How To Raise Millions For Your Favourite Charity

    ·22m
  53. 53

    3 Fast and Easy List Building Ideas

    ·13m
  54. 54

    The Secret To Amplify Sales BEFORE You Start Selling

    ·14m
  55. 55

    How To Properly Scale For Maximum Success (and Minimum Stress)

    ·17m
  56. 56

    3 Steps To a High Converting Offer

    ·15m
  57. 57

    Our Community Went CRAZY... In The Worst Way

    ·14m
  58. 58

    $2.4 Million Dollars of NEW Recurring Revenue

    ·13m
  59. 59

    What Do You Measure?

    ·19m
  60. 60

    How To Create The Perfect Webinar

    ·17m
  61. 61

    How To Maximize Your Bottom Line With Online Courses

    ·41m
  62. 62

    Navigating Overwhelm

    ·17m
  63. 63

    Black Lives Matter

    ·30m
  64. 64

    The BEST Way To Attract Highly Targeted (and Cheap) Leads That Buy

    ·53m
  65. 65

    The #1 Conversion Booster of All Time Is...

    ·17m
  66. 66

    A Big, Gigantic Force That's Holding You Back... and How To Eliminate It

    ·14m
  67. 67

    TRIBE Launch Debrief - What Happened and What Worked?

    ·19m
  68. 68

    Creating Crazy Momentum From a Standing Start (Part 2)

    ·25m
  69. 69

    Creating Crazy Momentum From a Standing Start (Part 1)

    ·26m
  70. 70

    My Embarrassing Hashtag Fail

    ·12m
  71. 71

    Why Memberships? Why Now?

    ·18m
  72. 72

    Am I Too Old For This? (and other thoughts that keep you stuck)

    ·15m
  73. 73

    A Super Simple Launch Strategy With Shockingly Good Results

    ·17m
  74. 74

    What Makes a Great Membership?

    ·16m
  75. 75

    Can a Smaller Audience Be An Advantage?

    ·13m
  76. 76

    How To Sell Without Being a Slimeball

    ·23m
  77. 77

    Fear Is Not The Boss Of You with Jennifer Allwood

    ·23m
  78. 78

    A New Experiment With Surprising Results

    ·13m
  79. 79

    People Buy Progress NOT Stuff

    ·12m
  80. 80

    New Research Study Reveals AMAZING Insights

    ·14m
  81. 81

    How To Make Better Decisions

    ·21m
  82. 82

    How Should You Adjust Your Marketing Amidst COVID-19?

    ·18m
  83. 83

    Could The Quarantine Be Good for Business?

    ·11m
  84. 84

    Coronavirus: How To THRIVE in Turbulent Times

    ·30m
  85. 85

    Coronavirus: Don't Panic

    ·20m
  86. 86

    How To Turn Your Ideas Into Reality

    ·11m
  87. 87

    Open Loops and Where To Use Them

    ·15m
  88. 88

    An Old Marketing "Trick" Produces a Flood of Buyers

    ·17m
  89. 89

    The Sky is NOT Falling

    ·18m
  90. 90

    3 Simple Questions That Produce More Sales

    ·16m
  91. 91

    3 Powerful Ways to Create Urgency In Your Offer

    ·13m
  92. 92

    Boring Is Beautiful

    ·12m
  93. 93

    Frameworks, Webinars and Shadow Sales Funnels

    ·24m
  94. 94

    4 Big Lessons From Making Tens of Millions of Dollars

    ·18m
  95. 95

    Turn Your Brain On and Figure It Out

    ·14m
  96. 96

    How To Find Great Promotional Partners

    ·18m
  97. 97

    Two Ways To DOUBLE Your Sales

    ·10m
  98. 98

    A Simple Tactic Guaranteed To Generate More Sales

    ·16m
  99. 99

    Christie Hawkins Just Crossed a MAJOR Milestone with Her Membership

    Stu McLaren interviews Christie Hawkins about growing her membership business from 60 to over 2,000 members in two and a half years, reaching multi-seven figures.

    ·37m
  100. 100

    How To Get Featured In The Media (even if you're just starting out)

    Stu McLaren interviews Shelly Varela about strategies for getting featured in media, including podcasts, YouTube, and publications like Forbes, by leveraging personal stories.

    ·20m
  101. 101

    247: She Sold 6 Tickets and Made $108,000 (Here's How)

    Hidden gem

    Eileen Wilder shares her journey from pastor to high-ticket sales expert, revealing the 'hell to heaven' framework that helped her sell six tickets for $108,000 in one day.

    Apr 13, 2026·32m·2 clips
  102. 102

    246: The Voice in Your Head Is Lying to You

    Stu McLaren discusses how the negative voice in your head holds entrepreneurs back and why addressing it is crucial before any marketing strategy can work.

    Apr 10, 2026·18m·1 clip
  103. 103

    245: One Email Uncovered $1M in Hidden Wins

    Stu McLaren shares how a simple email to alumni uncovered millions in hidden membership revenue, emphasizing the power of asking.

    Apr 8, 2026·15m
  104. 104

    244: He Gets Paid to Listen to Music All Day (Here's How He Built It) - Mike Indovina

    Hidden gem

    Mike Indovina explains how his Master Your Mix business grew from helping rock musicians record at home into a $197-a-month coaching membership.

    Apr 6, 2026·42m·2 clips
  105. 105

    243: The $100 Event That Changed Everything

    Stu McLaren shares a personal story about a $100 event he almost skipped that led to a job offer, free house, free car, and a transformative career, offering three key lessons along the way.

    Apr 3, 2026·28m
  106. 106

    242: The $100B Battle Over Creators (And How You Win)

    Apr 1, 2026·18m
  107. 107

    241: He Posted a Toilet Video and Now Gets Millions of Views on SEO

    Hidden gem

    Marketing Your Business centers on Matt Diamante's SEO content system, starting with a first social video of him sitting on a toilet fully clothed and the agency's jump from 3 people to 19 in three years.

    Mar 30, 2026·47m·3 clips
  108. 108

    240: Why Feeling Bored With Your Message Is a Good Sign

    Mar 27, 2026·15m
  109. 109

    239: Why I'm Betting Big on Summits (And You Should Too)

    Mar 25, 2026·18m
  110. 110

    238: From Crying in the Shower to 8 Figure Business (Rachel Rodgers Story)

    Hidden gem

    ["Rachel Rodgers calls herself \"unemployable\" and \"unguvernable,\" then ties that temperament to building Hello7 into an eight-figure business.", "She says a move to Portugal made sense after failed attempts to relocate to France and Germany, a month in Greece, and a stint in Puerto Rico.", "The episode centers on her public $155,000 Kickstarter for a new show, which drew about $65,000 early before stalling and forcing a pivot.", "Rodgers and the host get specific about live selling, client calls, and a telethon-style livestream that pushed the campaign past its goal."]

    Mar 23, 2026·43m·3 clips
  111. 111

    237: Experience This - The Marketing Strategy Nobody Can Copy

    Mar 20, 2026·17m
  112. 112

    236: 3 Lessons From a Public Feud

    Mar 18, 2026·12m
  113. 113

    235: 30 Years of Marketing in One Conversation (Dean Graziosi)

    Hidden gem

    Dean Graziosi says his AI Advantage Summit was planned for 300,000 business owners and ended up drawing 683,000, with 78% of attendees new to him.

    Mar 16, 2026·35m·2 clips
  114. 114

    234: Why I Wrestled a Sumo Wrestler (And What It Taught Me About Funnels)

    Mar 13, 2026·16m
  115. 115

    233: Japan Cracked Me Wide Open (What That Means For Your Marketing)

    Mar 11, 2026·13m
  116. 116

    232: She Launched a Membership Before Building It (Here's What Happened) - Krystal Schouten

    Mar 9, 2026·33m
  117. 117

    231: 4 Small Changes That Nearly Doubled Our Opt-In Rate

    Mar 6, 2026·13m
  118. 118

    230: Why Most Webinars Fail (It's Not What You Think)

    Mar 4, 2026·14m
  119. 119

    229: Writing Secret Behind 4 Million Books Sold (It's Not What You Think) - Jay Papasan

    Mar 2, 2026·32m
  120. 120

    228: The Instagram Growth Playbook That Changed Everything

    Feb 27, 2026·17m
  121. 121

    227: 3 Marketing Lessons the Olympics Just Taught Us

    Feb 25, 2026·19m
  122. 122

    226: One YouTube Comment Built Her a 400K Subscriber Business - Alex Cattoni

    Feb 23, 2026·27m
  123. 123

    225: More Content Won't Save Your Membership (THIS Will)

    Feb 20, 2026·11m
  124. 124

    224: The #1 AI Mistake Killing Your Content (And How to Fix It)

    Feb 18, 2026·13m
  125. 125

    223: She 12X'd Click Through Rates in 4 Calls (Here's How) - McCall Jones

    Feb 16, 2026·37m
  126. 126

    222: How I Save 15 Hours a Week With AI Skills

    Feb 13, 2026·14m
  127. 127

    221: From Viral Reels to Revenue: The 4-Step System

    Feb 11, 2026·12m
  128. 128

    220: The Billion Dollar Creator Strategy (From Kit's Founder) - Nathan Barry

    Feb 9, 2026·39m
  129. 129

    219: Why Raising Your Price Helps You Sell More

    Feb 6, 2026·12m
  130. 130

    218: How I Escaped 4 Years of Burnout (And Got My Creativity Back)

    Feb 4, 2026·24m
  131. 131

    217: How He Built 1M Followers in 6 Months (Exact Strategy) - Sam Demma

    Feb 2, 2026·33m
  132. 132

    3 Hacks To Creating Massive Momentum With Your Membership Site

    Hidden gem

    Stu McLaren frames the episode around three hacks for a membership site, including the quote "You don't have to get it right, you just have to get it going." He uses Jennifer Chamberlain, Brian Singh, Sandra McElmore, and Brandy Mills to show how 17, 20, 23, and 120 founding members can turn into much larger memberships.

    Apr 28, 2021·35m·2 clips
  133. 133

    But I Wouldn't Pay For That

    Apr 7, 2021·19m
  134. 134

    A Powerful Strategy For People Who Didn't Buy

    Mar 22, 2021·14m
  135. 135

    The Membership that Created Tremendous Opportunity

    Mar 5, 2021·26m
  136. 136

    What To Do When You Don't Like What You're Doing

    Mar 1, 2021·22m
  137. 137

    My Process For Writing Sales Copy

    Feb 26, 2021·19m
  138. 138

    Christie Hawkins Just Crossed a MAJOR Milestone with Her Membership

    Stu McLaren interviews Christie Hawkins about growing her membership business from 60 to over 2,000 members in two and a half years, reaching multi-seven figures.

    Feb 18, 2021·37m
  139. 139

    Your Messaging Matters

    Feb 16, 2021·12m
  140. 140

    Her Membership Site Got Off to a Blazing Hot Start

    Feb 12, 2021·23m
  141. 141

    How To Prepare Buyers For Higher Ticket Offers with Marley Jaxx

    Stu McLaren interviews Marley Jaxx about creative strategies to prepare buyers for high-ticket offers using video content marketing.

    Jan 27, 2021·20m
  142. 142

    How To Compete With Free

    Jan 26, 2021·9m
  143. 143

    The 3 Foundational Elements of Success Online

    Jan 13, 2021·12m
  144. 144

    Everyone With Creative Ideas Should Get This Book

    Stu McLaren interviews Shelly Brander about her book 'Move the Needle' and how to turn creative ideas into a successful business.

    Jan 11, 2021·35m
  145. 145

    Two Keys To More Momentum In Your Marketing

    Dec 7, 2020·17m
  146. 146

    High Level Thoughts For Every Entrepreneur

    Nov 23, 2020·17m
  147. 147

    How Do I Get More Traffic?

    Nov 20, 2020·14m
  148. 148

    200th Episode! Guests Share Best Marketing Strategy From 2020

    Nov 13, 2020·26m
  149. 149

    3 Ways To Drive More Consumption Of Your Content

    Nov 11, 2020·13m
  150. 150

    The Back of a Napkin Test - Would You Pass or Fail?

    Nov 6, 2020·13m