Charlie Chapman
106 episodes listed below
Real launch stories from app makers.
Launched follows app developers and creators through the real path from prototype to release. Charlie Chapman keeps the format conversational, with guests explaining origin stories, pricing choices, technical constraints, community moments, and what changed once people actually used the product.
PRESS PLAY
Launched is a conversational interview show about app makers after the neat launch-day story has worn off. Charlie Chapman talks with developers, creators, and repeat guests about how their products began, what broke, what worked, and what the business looked like once real users arrived. The pace is steady. Episodes often open with a sharp origin detail, then widen into a fuller account of prototypes, audience building, pricing, design, platform tradeoffs, and the personal reasons a product kept going. OneSec becomes a story about screen-time friction, early customer support, and the shift from a small paid app to a subscription. SwiftLee and RocketSim bring the conversation into newsletters, email ownership, developer education, and tools built from an actual workflow problem. Pediapal and Auralog connect health-app design, foundation models, conference structure, and the challenge of rebuilding an interface around a new system. Swipe the Cat leads into SwiftUI, App Store economics, and the mindset of a prolific indie developer. Helm adds a very specific kind of developer-tool humor, including user advocacy and a local football club sponsorship that is more identity than acquisition plan. HabitKit turns into a grounded discussion of free plans, subscriptions, lifetime purchases, local data, and the anxiety behind backend costs. NaadSadhana stretches the show into music, latency, iOS exclusivity, and the stubbornness of building an app around artistic standards. The Christmas special with Jordan Morgan is looser, but still returns to indie apps, basketball software, family context, and the strange continuity of a yearly tradition. Launched is not slick founder theater. It works because it lets makers explain the unglamorous middle: support emails, App Store decisions, newsletters, conference experiments, pricing models, redesign fatigue, and the technical limits that shape a product. The show is best for listeners who already care about apps and want the texture behind them, not just the headline.
Made for: Built for indie developers, mobile app founders, Apple-platform builders, and product-minded listeners who want practical stories from people shipping software. It also suits creators curious about newsletters, pricing, audience ownership, and small software businesses.
What sets it apart: Launched stands out by giving guests enough space to trace the route from first prototype to working business. The conversations stay friendly and informal, but they keep returning to concrete product decisions rather than generic startup lessons.
Host Charlie Chapman interviews app developers and other creators about their experiences releasing their creations out into the world.
Based on 6 episodes we listened to · September 2026
Charlie Chapman's interviews show how independent apps evolve through technical constraints, business decisions, user response, and the persistence of their makers.
Launched by RevenueCat follows Charlie Chapman into the practical lives of independent app makers. His interviews move from a product's first useful idea to the technical and commercial decisions that determine what it becomes, with enough room for guests to explain failures,…
An app catches its maker opening Twitter; Charlie asks what you'd do once the prototype works.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded founder story about a weekend prototype, early validation, and the move to a more sustainable subscription model.
OneSec reads as a practical founder story more than a broad argument about behavior change. Frederick Riedel keeps the focus on the work itself: he built the first prototype on a weekend, used it on his own phone for two weeks, and watched his screen time drop by 50%.
A relaxed, grounded episode about turning repetitive developer work into a product and a direct audience.
Launched follows Antoine Vanderley from a teenage Wolfenstein clan and early pulls toward darts, football, and DJing into the work that led to Swiftly and RocketSim.
A thoughtful conversation about rebuilding Pediapal and designing Swift Sonic with room for new voices.
Adrian Eves brings two linked concerns to Launched: giving Swift Sonic a shape of its own, and reconsidering what Pediapal can become as foundation models and Apple's Liquid Glass shift the ground under app design.
A practical indie-dev conversation about SwiftUI, App Store economics, and the road from Visual Basic to over 30 iOS apps.
Launched uses Adam Lytle's Swipe the Cat as a small, approachable doorway into the economics and craft of indie iOS development. Lytle comes across as a builder shaped by long experience, from Visual Basic and other fringe technologies through React Native and into SwiftUI.
Helm's users do the selling, while a football sponsorship turns product marketing into a story worth retelling.
Helm enters as a developer tool for App Store Connect, but the better story is what happens when an app becomes something its users actively carry around for it.
A grounded indie-app story about launch momentum, pricing choices, and keeping the product local.
HabitKit is a small founder story with a clear arc: an early rush of attention turns into a product that has to make sense as a business. Sebastian's move from LiftBear to HabitKit, the two-month build, the first-day revenue of $150, and the choice to keep the app local on the…
A grounded look at how precision, latency, and craft shape a niche app.
Sandeep Ranade reads as both builder and artist, and that mix gives the conversation its shape. The discussion is clearest when it ties NaadSadhana's appeal to practical constraints: fast musical analysis, correct sample playback, and tight timing.
A yearly catch-up that also tracks a practical indie-app update.
Charlie Chapman and Jordan Morgan treat the Christmas special like a yearly catch-up, with jokes about the show still being alive before they move into Elite Hoops, Jordan's app for sharing plays, concepts, defense, and other basketball ideas with a team.
Specialists walking through software's tradeoffs, one system at a time.
Founders and engineers on AI coding agents like Claude Code, and supply chain security.
Cesar Pinto Castillo went from a signed military placement to a computer science degree, a Volvo factory thesis project, and his first iOS app after seeing an iPhone in a shop window.
Frederick Riedel describes how OneSec started as a weekend prototype on his own phone.
Antoine van der Lee, creator of the developer tool RocketSim and the Swiftly blog, tells host Charlie Chapman that RocketSim began in 2019 as a small WeTransfer side project: a menu-bar app that stored deep links so he didn't have to retype a simulator URL every reset.
Adrian Eves, developer of the health apps PediaPal and AuraLog and organizer of the Swift Sonic conference, tells host Charlie Chapman that losing track of his young daughter's health notes led him to build PediaPal after being laid off from Disney and encouraged by developer Paul Hudson to create a financial safety net.
Indie iOS developer and YouTuber Adam Lyttle, who has shipped over 30 active apps from Melbourne, Australia, tells host Charlie Chapman that a $200,000 debt collapse from his web agency once left him running a lawn-mowing business instead of touching a computer.
Paul Pieta and Hidde van der Ploeg, creators of the App Store Connect client Helm, tell host Charlie Chapman that the app spread mainly through unprompted Twitter recommendations rather than paid marketing.
Sebastian Roll joins Charlie Chapman to talk about HabitKit and the path that led him there.
Charlie Chapman talks with Sandeep Ranade about Nod Satana, the Apple Design Award-winning music app.
Jordan Morgan estimates Elite Hoops earns about 80% of its revenue from October through March, with growth mostly flat from May to September.
Charlie Chapman and Jordan Morgan use Launched’s annual Christmas special to compare notes on leaving engineering for developer advocacy at Superwall and RevenueCat.
The hosts celebrate their annual Christmas special by reflecting on the podcast's four-year anniversary and sharing personal updates about their lives.
This is an annual Christmas special episode where hosts Charlie Chapman and Jordan Morgan relax by the fire, reflect on the past year, and discuss updates from their previous episode, including the launch of an iOS app book series.
This episode features an interview with Greg Pierce, the creator of the notes app Drafts, discussing its 10-year anniversary in the App Store and his background as a developer.
This episode features an interview with Ben McCarthy, creator of the pro camera app Obscura, discussing its development, recent updates, and his background in app creation.