KuppingerCole Analysts Videos is the home of 'Analyst Chat', a numbered run of conversations between host Matthias and the analysts he works alongside. The format is simple. One colleague joins, explains what they have been researching, and fields follow-ups from Matthias about who a product is for, what has shifted in a market and how much a new technology can safely be left to do alone. The guests are based as far apart as Boston, Seattle, the UK and Portugal. Customer identity is one thread. John brings a market analysis of CIAM platforms and weighs built-in privacy features against third-party integrations for organisations dealing with many different regulations. Matthias adds that anyone who signs in to a favourite retailer is a CIAM user, and often one of its harshest critics. Industrial security is another. Warwick Ashford describes how remote access has changed OT: someone who once walked into a plant and worked at a terminal now connects through intermediate steps where access can be intercepted, on systems where a failure can have physical consequences. Matthias ties this to zero trust and questions the full access people assume they need once they are at the machine. AI runs through the other conversations. Matthew Gardner, in an episode Matthias bills as 'Matthew Meets Matthias', will not use the word autonomous without qualifying it. The AI SOC he describes still keeps a human in the loop for systems like a domain controller or a CEO's login. Jonathan covers deepfakes and disinformation, from romance scams run over video calls to what he calls the 'firehose of falsehood', a flood of contradictory claims that wears down a person's critical faculties until they stop trying to sort them out. As the newly named practice lead for AI, he also gives a behind-the-scenes account of an independent ROI model for cybersecurity spending. It rests on interviews with a systematic sample of real customers rather than cherry-picked references. The model asks what an implementation cost, what it replaced and what productivity or risk benefits followed, and the working is shown so the result can be reviewed independently. Alexei, the firm's CTO, steps partly outside his cybersecurity role to set ground rules for generative AI. His warning on agents is blunt: experimenting on a spare machine is fine, but connecting an agent to work email, SharePoint or company data is not while guardrails and access management remain thin. The conversations stay good-humoured. There is a bit about Analyst Chat stickers on MacBooks and Windows machines, and Alexei signs off by insisting he is not an AI, which Matthias points out is exactly what an AI would say. Matthias also invites questions in the comments or sent directly to the guests. A listener focused on the SOC could start with 'Analyst Chat #291: The Emerging AI SOC Market Explained'. Someone working on customer logins has the CIAM episode, and someone worried about fraud has the deepfakes conversation.