It Runs In The Family is an interview series about companies built through kinship as much as strategy. Liz and Leila Willingham speak with families who work together, inherit together, disagree together, and keep showing up for the business anyway. The show's subject is not entrepreneurship in the abstract. It is the daily texture of a parent-child restaurant, a son-and-mum vineyard, a farming family turning surplus strawberries into snacks, a locksmith, an organic childrenswear brand, a sportswear company shaped by a mother and daughter, and a dairy trying to make cheese with purpose. The conversations are warm without becoming soft. Guests talk about role confusion, risk, succession, long learning curves, family recipes, practical innovation, sustainability, and the tension between personal closeness and professional accountability. Short stories carry a lot of weight. Wen describes being the visible face of Xi Home Dumplings while crediting the wider family behind the food. Ryan and Fiona talk through the research, patience, and nerves involved in planting vines and waiting years for a first wine. Sandy and Ola show how care for land and produce can become a second business through freeze drying and pulse technology. Harry and Jordan illustrate the mixed reality of a long-running trade, where finance, keys, safes, and counter service can all land in the same week. Jo's Kite Clothing story adds values, softness, colour, and the pressure of sustaining an independent brand. Sarah and Charlotte's TLC episode brings body positivity and women's activewear into the family-business frame. Greg and Nicky connect legacy, B Corp ambition, and cheesemaking craft. Through all of it, the show keeps returning to one question: what changes when the people around the boardroom table are also family? The answer is rarely neat. That is the appeal. It Runs In The Family is best for listeners who enjoy candid founder stories, practical lessons from independent businesses, and the emotional machinery behind companies that are meant to last.