Rizza Mae Marvel | Brand Strategy & Personal Branding Expert
72 episodes listed below
Brand strategy before the pretty details.
Intentional Branding is a brisk, hands-on branding show for small business owners who want their visuals to make strategic sense. Episodes turn fuzzy problems like “this feels off” into concrete decisions about audience, creative direction, website structure, hiring help, and client experience.
PRESS PLAY
Intentional Branding is built for entrepreneurs who can tell something in their brand is not quite landing, even if the logo is fine and the website technically works. The show treats that uneasy feeling as a strategy problem before it treats it as a design problem. Episodes move through the foundation first: audience, personality, brand vibe, client experience, and the business a person is actually running today. Then the visual choices follow. That order matters here. Colors, typography, photos, layouts, and calls to action are presented as tools that should support a clear message, not as pretty pieces chosen because they looked good somewhere else. Recent episodes spend time on rebranding without throwing everything away, positioning a brand in a crowded market, and avoiding trends that make businesses blend together. The examples are simple and useful. A family photographer needs a different visual system than a minimal luxury brand. A gym rebrand can keep recognizable colors while updating the parts that feel dated. A contact page is not a leftover page; it is often the moment where trust either holds or drops. The show also widens beyond design into the working life behind a small service business. It covers hiring contractors, finding support, setting expectations, booking one website project per month, and taking imperfect action while raising a family. That mix gives the show a grounded feel. It is not just saying “build a better brand.” It keeps showing what that means on a page, in a workflow, and in the way a business owner makes decisions. The recurring message is consistent: start with clarity, keep what still works, and make intentional choices that connect the business owner’s style with the audience’s needs.
Made for: Service-based entrepreneurs, freelancers, and small business owners who are DIYing or reworking their brand and website. It especially fits people who want practical design guidance without skipping the business strategy underneath.
What sets it apart: The show connects brand visuals to real operating decisions: contact pages, one-page websites, rebrand scope, hiring support, and client timelines. Its strength is making “my brand feels off” feel diagnosable and fixable.
Something about your brand isn't clicking and you can't quite figure out why. Intentional Branding is for business owners who know their brand or website isn't working, but aren't sure what's missing. Maybe you DIYed your branding early on, or maybe your business has grown and your visuals no longer reflect the level you're operating at. Hosted by brand and web designer Rizza Marvel, this podcast breaks down brand strategy and creative direction so you can stop guessing and start making intentional decisions. You'll learn why branding is more than colors and logos, how skipping the foundation leads to disconnected...
Based on 4 episodes we listened to · September 2026
Risa Marvel connects brand decisions with the hiring, scheduling, and client systems required to sustain a creative business.
Intentional Branding follows Risa Marvel from the strategic foundation of a visual identity into the operating decisions behind a small creative business.
A suit jacket, track pants, and a bolo hat expose why your brand feels like three people.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A practical reset for brands that outgrew their first version.
Riza Marvel frames a familiar business problem: a brand can outlast the company it was built to represent. She points to the moments when visuals feel dated, messaging no longer fits, and the work has moved beyond the brand that introduced it.
A clear reset for brands that look polished but still feel off.
Reza Marvel's episode frames a familiar brand problem with clear focus: a polished look can still feel unsettled when the foundation is not doing its job.
A practical look at hiring help when a small service business needs more ease and structure.
Riza Marvel uses the hiring conversation to show how a small service business reaches the point where doing everything alone is no longer enough.
A designer's reset on motherhood, part-time work, and tighter project timing.
Risa Marvel's account of moving from one child to two is strongest when it gets specific about what changed day to day. The shift to a more structured schedule after her second son, along with part-time work, hiring support, and a fresh take on balance and success, gives the…
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
SaaS operators on scaling, pricing and AI, metrics included.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Riza Marvel of the Intentional Branding Podcast argues that website visitors judge the whole homepage at once, then quickly ask whether they can trust the business and whether it fits their needs.
Brand strategy is the 90% of the iceberg underneath the water, and the logo and website are the visible 10%.
Your business can outgrow your brand.
Your brand can look polished and still feel a bit wrong.
This episode provides practical tips for designing an effective contact page that increases trust, reduces friction, and converts more visitors into inquiries for service-based businesses.
Hiring is the turning point here.
This episode provides a step-by-step guide to creating a simple, strategic one-page website for new businesses to establish an online presence without the overwhelm of a full site.
Risa Marvel, a brand and web designer, returns after a long break from podcasting.
This episode shares nine practical tips for freelancers to find clients consistently by implementing marketing strategies and building an intentional brand.
This episode features a conversation with Kaye Roldan about starting a photography business, focusing on her passion for capturing special moments, her experience in wedding photography, and her journey toward entrepreneurship.
This episode features an interview with brand photographer Ciara from Wild Iris Studios discussing why professional brand photography matters for businesses, including tips for those on a budget.
A mother and business owner shares her personal journey and strategies for balancing motherhood with running a business without burning out.
This episode discusses common graphic design mistakes made by DIY business owners and provides tips on how to avoid them to create professional-looking materials.