Informed: the podcast for LinkedIn® users

Informed is a practical editorial guide to LinkedIn for people who want to understand the platform before they try to perform on it. It is not breathless. Recent episodes are led by John Espirian, who takes listener questions and turns them into careful answers about how LinkedIn features work, where the limits are, and which behaviors are likely to make a person look credible rather than noisy. The show spends a lot of time on small details. That is its strength. A question about mentioning someone in a comment becomes a lesson in notifications, clarity, and when a tag is useful. A question about deleting a weak post becomes a discussion about authenticity and the strange pressure to make every public signal look successful. A question about reaching a specific audience becomes a sober explanation of organic limits, paid targeting, and careful use of the send feature. Direct messages get serious attention, not as a spam channel but as one of the few spaces less shaped by the feed algorithm. LinkedIn’s algorithm is a recurring subject, but the show rarely treats it as a magic force. It looks at practical evidence, visible changes, and comments from a person connected to LinkedIn, then leaves room for uncertainty when the platform is unclear. Product mechanics also matter here: mobile versus desktop features, company page targeting, collaborative documents, newsletters, AI-powered search, service pages, and profile improvements all appear as working problems rather than abstract trends. The postbag format keeps the show grounded. Listener names, voice notes, and Espresso Plus community questions make the advice feel tested against real users rather than invented for a content calendar. Uplift Live episodes broaden the frame with conference reflections, speaker clips, and examples of LinkedIn practitioners comparing notes in person. The show also carries some institutional memory, with Mark Williams named as the original creator and longtime host before the handover to John Espirian. That history matters because the tone is more durable than trendy. Informed is skeptical of platform spin, allergic to easy promises, and patient enough to say that the right answer may depend on the goal, audience, and format. It works best for people who rely on LinkedIn for visibility, business development, recruitment, training, consulting, or professional community. It also suits users who feel that LinkedIn advice online is often too loud, too certain, or too detached from the product itself. The show’s value is not novelty for its own sake. It is the steady translation of LinkedIn’s moving parts into habits that make sense.