Il CopyVoicer

Lorenzo Abagnale

25 episodes listed below

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Voice, branding, and communication made usable.

The gist

Il CopyVoicer treats communication as a practical craft, moving from vocal tone and self-confidence to presentations, social media, and personal branding. Its best moments feel like a patient workshop: examples first, theory second, takeaway always in reach.

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About Il CopyVoicer

Il CopyVoicer is an Italian podcast about the working life of communication: how a voice carries intention, how a brand earns attention, how a presentation fails, and how a professional learns to explain value without sounding hollow. Its center of gravity is practical teaching. Lorenzo Abagnale, described in the episodes as a copywriter and doppiatore, often starts from a small friction point and turns it into a lesson. The inner critical voice becomes a way to talk about impostor syndrome. A simple “ciao, come stai?” becomes evidence that tone, color, and prosody can change the emotional meaning of identical words. A deliberately bad presentation becomes a map of avoidable mistakes: too much text, weak structure, reading slides, and ignoring what the audience actually needs. The show has a warm, slightly self-aware rhythm. It can ramble, but the ramble usually has a teaching function, with examples accumulating until the practical idea becomes clear. Voice is treated as more than polish. It is a tool for confidence, charisma, clarity, and relationship-building, whether in public speaking, audio work, social media, or everyday conversation. The interview episodes broaden that workshop feel into professional storytelling. Alessandro Mazzù appears in a conversation about personal branding, especially the difficulty of defining a clear professional identity when skills and interests pull in several directions. Chiara Landi’s episode moves through social media promotion, budget questions, client fit, branded content, and the bridge between promotion and entertainment. A Radio Stonata appearance reframes the same concerns through a broader conversation about business communication, nonverbal signals, tone, gesture, and ordinary interpersonal exchange. The result is a show for people who want communication advice that sounds lived-in rather than packaged. It is especially strong for creatives, podcasters, speakers, and professionals trying to sound more intentional without losing their own cadence.

Made for: For Italian-speaking creatives, podcasters, presenters, marketers, and professionals who want to communicate with more clarity and confidence. It also suits listeners who prefer practical examples over abstract theory.

What sets it apart: The show connects vocal technique, copywriting instincts, personal branding, and everyday communication in one teacherly lane. Its strength is turning small spoken moments into concrete lessons about presence, persuasion, and professional identity.

In their own words

Ci emoziona. Ci persuade. Ci connette. È la Comunicazione. Scopri come puoi usarla efficacemente per promuoverti, per informare o per raccontare storie imparando dai media e dal marketing.

Why you'd press play

One "Ciao, come stai?" changes color three times, and suddenly your own voice needs a rehearsal.

Press play if you want

  • to make your next presentation persuasive without turning every slide into a small-print contract
  • to hear Lorenzo Abagnale connect vocal tone with confidence you can actually practice
Read the full recommendation in PlayNext →
voice communicationimpostor syndromepersonal brandingsocial media promotionbranded contentpresentation mistakesprosody and vocal toneeveryday nonverbal communication

Episodes

  1. 1

    Zittire la vocina interiore: contro la sindrome dell'impostore

    Hidden gem

    Lorenzo apre Il CopyVoicer con la frase «Ma chi ti credi di essere?» e la usa per introdurre la sindrome dell'impostore e la vocina interiore.

    Apr 8, 2026·22m·1 clip
  2. 2

    Diventa il tuo show! Comunica da protagonista con voce e storytelling

    Mar 11, 2025·18m
  3. 3

    Sedurre con la voce: come parlare per conquistare

    Hidden gem

    Lorenzo apre Il CopyVoicer con tre versioni di “Ciao, come stai?” per mostrare come il tono cambi l’effetto della stessa frase.

    Feb 20, 2025·28m·1 clip
  4. 4

    Migliorare la voce: la formattazione vocale

    Feb 10, 2025·8m
  5. 5

    Il superpotere della voce: perché saper parlare cambia tutto

    Feb 4, 2025·13m
  6. 6

    Come fare personal branding: i consigli di Alessandro Mazzù

    Hidden gem

    Lorenzo Abagnale apre Il CopyVoicer con Alessandro Mazzù, consulente e formatore che dice di lavorare nel digital da quasi 15 anni, di aver scritto cinque libri e di fare podcast da tre anni.

    Jun 9, 2020·1h 37m·5 clips
  7. 7

    Branded content e social media marketing con Chiara Landi

    Hidden gem

    Chiara Landi, digital marketer at Proformat Comunicazione in Rome, says Facebook Ads and Instagram Ads work only when a budget matches the goal and the sector.

    Jan 16, 2020·1h 3m·2 clips
  8. 8

    La comunicazione: un albero dai mille rami [su Radio Stonata]

    Hidden gem

    Lorenzo Abagnale, ospite di Mattia su Radio Stonata e autore del progetto Copyvoicer, definisce la comunicazione come un messaggio costruito per un pubblico preciso e orientato a un effetto concreto.

    Nov 12, 2019·37m·2 clips
  9. 9

    Presentazioni da incubo (e come evitarle!)

    Hidden gem

    Lorenzo Abagnale opens Il CopyVoicer's Presentazioni da incubo (e come evitarle!) by saying communication appears on TV, in cinema, on posters, and on cell phones.

    Nov 2, 2019·26m·1 clip
  10. 10

    Dagli spot a Maccio Capatonda: Sergio Spaccavento, un autore multimediale

    Oct 17, 2019·1h 2m
  11. 11

    Il CopyVoicer presenterà il Festival del Podcasting 2019!

    Oct 9, 2019·1m
  12. 12

    Come fare storytelling: Cristiano Carriero, dai messaggi d'amore al content marketing

    Sep 20, 2019·50m
  13. 13

    L'efficacia del podcast: Rossella Pivanti, dalla radio alle aziende

    Aug 8, 2019·1h 2m
  14. 14

    Creare contenuti: 7 risorse per iniziare

    Jul 31, 2019·33m
  15. 15

    Creare un pubblico di 100mila persone: Raffaele Tamarindo, dai cortometraggi a RT Poop

    Jul 12, 2019·1h 13m
  16. 16

    Sperimentare per crescere: Raffaele Gaito, dalle figurine al growth hacking

    Jul 3, 2019·1h 6m
  17. 17

    Come vivere di storie: Damiano Crognali e un nuovo modo di fare giornalismo

    Jun 25, 2019·1h 8m
  18. 18

    Voci da LinkedIn - La capacità di comunicare (Andrea Paolucci)

    Apr 12, 2019·1m
  19. 19

    7 lezioni gratuite di copywriting per il web

    Apr 11, 2019·19m
  20. 20

    #PODCASTNEWS

    Apr 5, 2019·2m
  21. 21

    5 personaggi che ci hanno emozionato con le loro scelte

    Oct 23, 2018·12m
  22. 22

    3 vantaggi che puoi ottenere raccontando una storia

    Oct 2, 2018·14m
  23. 23

    Perché lo spot della 500x è un gioiello di storytelling

    Sep 25, 2018·14m
  24. 24

    3 tecniche di comunicazione che non vedrai l'ora di usare

    Sep 18, 2018·12m
  25. 25

    Vuoi sapere un segreto?

    Aug 31, 2018·1m