
Voice, branding, and communication made usable.
The gist
Il CopyVoicer treats communication as a practical craft, moving from vocal tone and self-confidence to presentations, social media, and personal branding. Its best moments feel like a patient workshop: examples first, theory second, takeaway always in reach.
PRESS PLAY
Find your next episode
About Il CopyVoicer
Il CopyVoicer is an Italian podcast about the working life of communication: how a voice carries intention, how a brand earns attention, how a presentation fails, and how a professional learns to explain value without sounding hollow. Its center of gravity is practical teaching. Lorenzo Abagnale, described in the episodes as a copywriter and doppiatore, often starts from a small friction point and turns it into a lesson. The inner critical voice becomes a way to talk about impostor syndrome. A simple “ciao, come stai?” becomes evidence that tone, color, and prosody can change the emotional meaning of identical words. A deliberately bad presentation becomes a map of avoidable mistakes: too much text, weak structure, reading slides, and ignoring what the audience actually needs. The show has a warm, slightly self-aware rhythm. It can ramble, but the ramble usually has a teaching function, with examples accumulating until the practical idea becomes clear. Voice is treated as more than polish. It is a tool for confidence, charisma, clarity, and relationship-building, whether in public speaking, audio work, social media, or everyday conversation. The interview episodes broaden that workshop feel into professional storytelling. Alessandro Mazzù appears in a conversation about personal branding, especially the difficulty of defining a clear professional identity when skills and interests pull in several directions. Chiara Landi’s episode moves through social media promotion, budget questions, client fit, branded content, and the bridge between promotion and entertainment. A Radio Stonata appearance reframes the same concerns through a broader conversation about business communication, nonverbal signals, tone, gesture, and ordinary interpersonal exchange. The result is a show for people who want communication advice that sounds lived-in rather than packaged. It is especially strong for creatives, podcasters, speakers, and professionals trying to sound more intentional without losing their own cadence.
Made for: For Italian-speaking creatives, podcasters, presenters, marketers, and professionals who want to communicate with more clarity and confidence. It also suits listeners who prefer practical examples over abstract theory.
What sets it apart: The show connects vocal technique, copywriting instincts, personal branding, and everyday communication in one teacherly lane. Its strength is turning small spoken moments into concrete lessons about presence, persuasion, and professional identity.
In their own words
Ci emoziona. Ci persuade. Ci connette. È la Comunicazione. Scopri come puoi usarla efficacemente per promuoverti, per informare o per raccontare storie imparando dai media e dal marketing.
Why you'd press play
One "Ciao, come stai?" changes color three times, and suddenly your own voice needs a rehearsal.
Press play if you want
- to make your next presentation persuasive without turning every slide into a small-print contract
- to hear Lorenzo Abagnale connect vocal tone with confidence you can actually practice
Episodes
- 1
Zittire la vocina interiore: contro la sindrome dell'impostore
Hidden gemLorenzo apre Il CopyVoicer con la frase «Ma chi ti credi di essere?» e la usa per introdurre la sindrome dell'impostore e la vocina interiore.
Apr 8, 2026·22m·1 clip - 2
Diventa il tuo show! Comunica da protagonista con voce e storytelling
Mar 11, 2025·18m - 3
Sedurre con la voce: come parlare per conquistare
Hidden gemLorenzo apre Il CopyVoicer con tre versioni di “Ciao, come stai?” per mostrare come il tono cambi l’effetto della stessa frase.
Feb 20, 2025·28m·1 clip - 4
Migliorare la voce: la formattazione vocale
Feb 10, 2025·8m - 5
Il superpotere della voce: perché saper parlare cambia tutto
Feb 4, 2025·13m - 6
Come fare personal branding: i consigli di Alessandro Mazzù
Hidden gemLorenzo Abagnale apre Il CopyVoicer con Alessandro Mazzù, consulente e formatore che dice di lavorare nel digital da quasi 15 anni, di aver scritto cinque libri e di fare podcast da tre anni.
Jun 9, 2020·1h 37m·5 clips - 7
Branded content e social media marketing con Chiara Landi
Hidden gemChiara Landi, digital marketer at Proformat Comunicazione in Rome, says Facebook Ads and Instagram Ads work only when a budget matches the goal and the sector.
Jan 16, 2020·1h 3m·2 clips - 8
La comunicazione: un albero dai mille rami [su Radio Stonata]
Hidden gemLorenzo Abagnale, ospite di Mattia su Radio Stonata e autore del progetto Copyvoicer, definisce la comunicazione come un messaggio costruito per un pubblico preciso e orientato a un effetto concreto.
Nov 12, 2019·37m·2 clips - 9
Presentazioni da incubo (e come evitarle!)
Hidden gemLorenzo Abagnale opens Il CopyVoicer's Presentazioni da incubo (e come evitarle!) by saying communication appears on TV, in cinema, on posters, and on cell phones.
Nov 2, 2019·26m·1 clip - 10
Dagli spot a Maccio Capatonda: Sergio Spaccavento, un autore multimediale
Oct 17, 2019·1h 2m - 11
Il CopyVoicer presenterà il Festival del Podcasting 2019!
Oct 9, 2019·1m - 12
Come fare storytelling: Cristiano Carriero, dai messaggi d'amore al content marketing
Sep 20, 2019·50m - 13
L'efficacia del podcast: Rossella Pivanti, dalla radio alle aziende
Aug 8, 2019·1h 2m - 14
Creare contenuti: 7 risorse per iniziare
Jul 31, 2019·33m - 15
Creare un pubblico di 100mila persone: Raffaele Tamarindo, dai cortometraggi a RT Poop
Jul 12, 2019·1h 13m - 16
Sperimentare per crescere: Raffaele Gaito, dalle figurine al growth hacking
Jul 3, 2019·1h 6m - 17
Come vivere di storie: Damiano Crognali e un nuovo modo di fare giornalismo
Jun 25, 2019·1h 8m - 18
Voci da LinkedIn - La capacità di comunicare (Andrea Paolucci)
Apr 12, 2019·1m - 19
7 lezioni gratuite di copywriting per il web
Apr 11, 2019·19m - 20
#PODCASTNEWS
Apr 5, 2019·2m - 21
5 personaggi che ci hanno emozionato con le loro scelte
Oct 23, 2018·12m - 22
3 vantaggi che puoi ottenere raccontando una storia
Oct 2, 2018·14m - 23
Perché lo spot della 500x è un gioiello di storytelling
Sep 25, 2018·14m - 24
3 tecniche di comunicazione che non vedrai l'ora di usare
Sep 18, 2018·12m - 25
Vuoi sapere un segreto?
Aug 31, 2018·1m