A grounded historical case for treating breath as a rediscovered technology of the body.
Breath becomes a surprisingly rich subject in this PlayNext review of a single episode with James Nestor, a veteran scientific journalist and author of Breath.

Breathing science to defense tech, one guest at a time
Hidden In Plain Sight places a single guest conversation inside a narrated frame, which might borrow a 1930s science fiction story or a world halted by a virus. Guests range from a scientific journalist on breathing to a General Catalyst partner on defense technology to a guest explaining CW Labs, a push for clinical research on CBD.
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Hidden In Plain Sight is an interview show about technology, data and science, built around one guest per episode. What sets it apart happens before the interview. Episodes tend to open on a line from the guest, then hand over to a narrated setup that frames the subject with a story, a bit of history or a pointed question. Sometimes that frame is literary. For the Derek Belch episode, the narration reads the opening paragraph of a 1930s Stanley G. Weinbaum story built around a pair of goggles, then turns to Belch's argument for training people inside a headset instead of through lectures, videos and PowerPoints. Sometimes it is cultural: Stacey Shulman's conversation is set against Hollywood's long-running picture of technology that rises up and stops serving people, and the narration asks what changes if technology is treated as an ally instead. Sometimes it is simply the moment. Mariesa Coughanour's conversation about automation is introduced with cities and entire countries brought to a standstill by a virus. After the setup, the guests get room to be specific. Coughanour calls data foundational to RPA and explains how manual entry and everyday typos leave gaps and quality problems, with a shared grumble about autocorrect along the way. Shulman holds that innovation serves humanity, noting that people once feared cars and phones. She explains federated learning with the example of a hospital that builds models on its own patient records and moves the patterns forward rather than the records. Katherine Boyle, a partner at General Catalyst who has backed Stripe and the defense company Anduril, pushes back on the media story that Silicon Valley avoided defense work on ethical grounds. She calls that largely a myth. Engineers drawn to robotics and hard problems, she says, can count DoD customers among the first places to try them. Not everything here is software. James Nestor, a scientific journalist and author of the books Deep and Breath, comes on to talk about breathing, and his episode's cold open cites a study that ranked lung size and respiratory health above genetics, diet and exercise in determining lifespan. He describes a pattern he kept finding: people who developed breathing therapies that worked, only to see those therapies fade away, an arc he says runs through centuries of scientific revolutions. Deanie Elsner's episode turns to hemp and CBD, a category the narration calls booming but unregulated, and she lays out CW Labs, set up to advance clinical research with academic institutions and generate the data the FDA wants. Across all of that, data is the thread that keeps coming back: training data for machine learning, clean data for automation, clinical data for a regulator. One episode title, 'Data as the Key to Customer Discovery', puts the word right up front. What a listener gets is a set of working problems from business and science, each introduced with enough framing that the guest's argument arrives with some context around it.
Made for: Suits a listener who likes technology and business conversations that open with some story or history, and who is happy to move from machine learning to breathing science to CBD research from one episode to the next.
What sets it apart: Narrated frames set up the conversations, drawing on a 1930s science fiction story, Hollywood's fear of runaway technology or a world halted by a virus. The guest list also reaches past software, putting a scientific journalist on breathing and a clinical CBD research effort alongside AI, automation and defense investing.
Long-form conversations with the executives, innovators, and thought leaders who are working to predict, solve, and preempt some of humanity’s most complex problems.
Jim Collins's bullet-before-cannonball logic belongs in your next big-idea meeting.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded historical case for treating breath as a rediscovered technology of the body.
Breath becomes a surprisingly rich subject in this PlayNext review of a single episode with James Nestor, a veteran scientific journalist and author of Breath.
A practical case for virtual reality as workplace training people actually have to take part in.
Virtual reality gets a grounded workplace hearing here, as Derek Belch, CEO and co-founder of Stryver, makes the case that headsets could become part of the same everyday toolkit as laptops and phones. The episode links that idea to Stanley G.
Catherine Boyle links defense technology's old market structure to the founders trying to reshape it.
Catherine Boyle frames Silicon Valley's long hesitation around defense technology as a question of mission, market structure, and founder temperament.
Stacey Shulman presents emerging technology as a practical, human-centered partner in problem-solving.
The conversation with Stacey Shulman considers whether emerging technology deserves the suspicion Hollywood has trained audiences to bring to it.
A practical look at why automation depends on the messy, error-prone data companies already have.
The future of work is framed through a stubborn, unglamorous prerequisite: getting company data into usable shape. Marisa Koganauer, head of automation advisory at Cognizant, links intelligent automation and robotic process automation to the ordinary mistakes that can quietly…






Hidden In Plain Sight's holiday bonus episode features James Nestor, author of Deep and Breath, arguing that breathing mechanics matter for longevity and daily health.
["Hidden In Plain Sight interviews Derek Belch, founder and CEO of Stryver, about using virtual reality for employee training across NFL, NBA, and Fortune 1000 customers.", "Belch says his Stanford master's thesis was to train football players in VR, and a 2016 Walmart demo showed him the same headset workflow could scale to 200 learning academies and 4,500 U.S.
["Catherine Boyle, a partner at General Catalyst, says the future turned into a communications, internet, and computer revolution instead of the flying-car world people expected.
["Hidden In Plain Sight talks with Stacey Shulman about whether new technologies should be treated as \"the ultimate ally\" instead of \"the ultimate enemy.\"", "Shulman, Intel's vice president of the Internet of Things group and emerging technologies, says Intel now treats software as an enabler and a multiplier rather than just a hardware add-on.", "She uses DEKA's stair-climbing wheelchair, Amazon's \"just walk out\" retail model, and robot systems to show how IoT can remove friction in everyday environments.", "The sharpest section argues for privacy by design, federated learning in hospitals, and spatio-temporal learning with Dr.
["Hidden In Plain Sight interviews Marisa Koganauer, head of automation advisory at Cognizant, about robotic process automation, machine learning, and data quality in the future of work.", "She traces her path from engineering and Lean Six Sigma into enterprise automation, where she kept seeing a gap between business teams and IT teams.", "Koganauer uses a COVID-era airline case to show scale: 120,000 cancellation requests arrived in one day versus about 3,000 a month, and Cognizant built a bot in six days.", "Her argument is that automation works when companies clean their data, connect their systems, and move people into higher-value work instead of repetitive processing."]
Dini Elsner, CEO of Charlotte's Web, explains how her 28-year career at Procter & Gamble, Johnson & Johnson, Kraft Foods, and Kellogg shaped her approach to CBD leadership.
David Kidder, co-founder and CEO of Bionic, explains why established companies must move from total addressable market thinking to total addressable problem or need discovery.
Ashim Bose, chief data scientist and vice president of AI, machine learning, and data at Omnitracks, explains how trucking companies use operational data for routing, safety, compliance, productivity, and predictive alerts.
Julianne Guthrie explains how 20 years at the San Francisco Chronicle shaped her reporting, deadline discipline, and approach to uncovering overlooked stories.
Hidden In Plain Sight examines Lucas B.
Peter Foley, founder and CEO of Let's Get Checked, explains how a delayed test for testicular cancer shaped his focus on home diagnostics and patient agency.
Hidden In Plain Sight interviews GE Digital CEO Patrick Byrne about industrial digital transformation across electric grids, manufacturing, aviation, oil and gas, and renewables.
Anika Gupta describes her decade at LiveRamp, from joining as a software engineer when the startup had about 25 employees to becoming co-president of a $400 million public company.
Doug Merritt, CEO of Splunk, explains four principles of data leadership: transparency, diversity, collaboration, and courage.
Hidden In Plain Sight host Chad interviews Rick Doblin, founder and executive director of MAPS, about MDMA-assisted psychotherapy for PTSD and its possible FDA approval.
Hidden In Plain Sight interviews behavioral scientist and West Point graduate Deanna McVatter about using analytics and storytelling to measure social impact.
Felix Finkbeiner, founder of Plant for the Planet, explains why restoring one trillion trees requires both reforestation and natural regeneration.
Hidden In Plain Sight interviews 2U CEO and co-founder Christopher “Chip” Paucek about how the pandemic accelerated hybrid higher education.
Hidden In Plain Sight examines Richard Craib's attempt to redesign hedge funds through Numerai, an open system where more than 750 data scientists submit machine-learning predictions.
Ruben Harris, co-founder and CEO of Career Karma, explains why degrees, certificates, and coding skills alone do not guarantee employment.
Bill Goldstein, director of Lawrence Livermore National Laboratory, explains how the lab is rebuilding specialized nuclear-manufacturing capabilities after roughly 25 years of reduced activity.
Aisha Evans, CEO of Zoox, describes her path from Senegal and France to engineering leadership at Intel and Zoox.
Mike Tamir, formerly head of data science at Uber’s Advanced Technology Group and a UC Berkeley lecturer, discusses natural language processing with Hidden in Plain Sight.
Annie Jacobson describes how a 2008 conversation with a Lockheed physicist led her from homeland-security reporting to the A-12 Oxcart and Area 51.
Dean Abbott of SmarterHQ explains why data preparation must reflect the business decision, not just statistical convention.
Hidden In Plain Sight interviews Jordan Bonds, co-founder and CEO of Tally Lab, about making personal data easier to capture, analyze, and control.
Hidden In Plain Sight host Chad interviews Adam Stepanovic, founder of Power Labs, about using wearable data to reduce running injuries and personalize training.
Mick Baccio, a Splunk security advisor and former Navy information warfare specialist, describes a career spanning the CDC, FDA, Pentagon, White House, and Pete Buttigieg's presidential campaign.
Hidden in Plain Sight interviews Silicon Valley historian Leslie Berlin about the 1969-1976 period that produced personal computing, video games, biotechnology, modern venture capital, and advanced semiconductor logic.
Hidden In Plain Sight interviews Dr.
Joseph Menn, author of Cult of the Dead Cow, explains how hackers and hacktivists responded to COVID-19 by protecting hospitals from ransomware, designing face shields, and open-sourcing ventilator work.
Janine Yancey, founder and CEO of M-Train, discusses using workplace behavior data to identify harassment, bias, ethics problems, and cultural vulnerabilities.
Hidden In Plain Sight interviews Matt Stoller, author of Goliath, about Wright Patman's 46-year congressional campaign against monopolies, banks, and concentrated power.
Hidden In Plain Sight features Chad interviewing John Krohn, chief data scientist and author of Deep Learning Illustrated, about making neural networks and AI concepts practical through visual explanations.
Chad Grylls interviews Dr.
Hidden In Plain Sight interviews Jim Collins about Great by Choice, Socratic questioning, and how companies perform in uncertainty.
Hidden In Plain Sight host interviews Amber Case about forecasting futures beyond Silicon Valley techno-utopianism and dystopian science fiction.