Génération Do It Yourself

Génération Do It Yourself is a long-form interview show for listeners who want ambition explained through the machinery behind it. The format is conversational, but it rarely stays casual for long. It moves toward definitions, numbers, examples, and pressure-tested claims. Recent episodes show that range clearly: Reid Hoffman talks about AI, speech, democracy, and France’s place in technology; François Ruffin argues through wealth concentration, labor rules, and the difference between sharks and smaller business owners; Gaëlle Lebrat Personnaz’s excerpt turns distribution into a discussion of price, margin, retail, Amazon, Sephora, and marketing spend. The show also turns inward. Special episodes with Clémence and Robin Roublic discuss new projects, film releases, training formats, and a performance course with EDHEC. That makes the program part interview archive, part founder notebook, and part applied business classroom. It is not polished into bland consensus. The questions push for what a word means in practice, what a business model costs, and how an idea survives contact with real constraints. Some conversations are openly political. Others are deeply operational. Many sit in the middle, where public life, money, work, and personal conviction collide. Sponsor reads and intro ramps can be substantial, so the rhythm is not all interview from the first second. Once the core conversation starts, the energy is brisk and argumentative in a useful way. The show’s strength is its habit of taking successful people, public arguments, or fashionable ideas and forcing them into examples a listener can test against ordinary reality.