Future Shop Podcast with WSL

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Retail strategy from the shopper outward.

The gist

Future Shop Podcast with WSL is a conversational retail strategy show grounded in what shoppers actually do in stores, studios, pharmacies, marketplaces, and digital channels. Its interviews connect category trends to practical questions about experience, loyalty, technology, and growth.

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About Future Shop Podcast with WSL

Future Shop Podcast with WSL is a retail conversation show for people who care about what shoppers do, not just what companies announce. It moves at a measured pace. Episodes often begin with a named guest, a little conversational looseness, and then a steady walk into the business problem underneath the category. Beauty and wellness get close attention, especially the shifting power of Sephora, Ulta, Amazon, TikTok Shop, K-beauty, fragrance, and emerging marketplace models. The show notices saturation. When too many brands chase the same body mist or the same breakout beauty playbook, the conversation asks how much room the market really has. Healthcare retail is handled through place, trust, and design. Fiona Sartoretto Verna’s discussion of pharmacies treats community signals, local history, and store observation as serious business inputs. That same instinct appears in episodes about specialty retail. Anna Harman’s Studs conversation turns piercing studios into a broader question about why customers still choose physical spaces when online shopping is easy. The answer is not nostalgia. It is hospitality, service, social energy, and the value of being helped by real people. AI is approached with similar practicality. The Justin Honaman episode weighs agentic AI, hiring, operations, customer ownership, and the pressure on companies to understand what is real before they reorganize around it. Internal WSL conversations add another texture. With Candace Corlett, the show shifts into research, seasonal outlooks, sports merchandising, holiday retail, and the everyday categories that make shopping behavior visible. The tone is warm, curious, and commercially literate. It can wander, but the detours usually carry a retail point. Travel, store visits, category memories, and live examples are treated as evidence. The show works best for listeners who want strategy connected to aisles, counters, screens, and service moments. Its strongest argument is quiet and consistent: retail changes through technology, capital, and category cycles, but growth still depends on understanding people in context.

Made for: Built for retail leaders, brand teams, merchants, designers, researchers, and operators who want category nuance tied to real shopper behavior. It also suits founders thinking through physical experience, hospitality, and commerce technology.

What sets it apart: The show stands apart by grounding strategy in observed shopping moments: a pharmacy layout, a beauty aisle, a piercing studio, a stadium store, or a hiring process changed by AI. It feels less like a forecast deck and more like a senior retail conversation working toward usable implications.

In their own words

Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging…

As heard by us

Based on 4 episodes we listened to · September 2026

Wendy Liebman turns changes in shopping, store experience, and technology into practical questions about how retail businesses compete and grow.

Future Shop Podcast with WSL follows Wendy Liebman into the decisions behind retail: what brings people into stores, how brands respond to changing shopping habits, and where technology alters the relationship with the customer.

Read our full review in PlayNext →

Why you'd press play

A piercing studio becomes your test case for why anyone still chooses to enter a store.

Press play if you want

  • to hear Wendy Liebman ask what makes an in-person visit worth the trip
  • to follow beauty retail's next moves without assuming every body mist will be the next big thing
Read the full recommendation in PlayNext →
shopper behaviorbeauty and wellness retailhealthcare store designAI in retail operationsspecialty retail growthphysical store experiencecommunity-based retailcategory saturation

Talks about

Podcasts like Future Shop Podcast with WSL

Episodes

  1. 1

    EP108: How to Reach the New Frontiers of Beauty & Wellness with Ali Kole

    Hidden gem

    Beauty is still expanding, but the room is getting harder to read.

    Apr 9, 2026·41m·2 clips
  2. 2

    EP107: Beyond the Screen: Why Humanity is Retail’s Secret Weapon in 2026 with Wendy Liebmann and Guests

    Mar 17, 2026·17m
  3. 3

    EP106: The Future of Beauty: K-Beauty, Viral Fragrances, and the TikTok Effect

    Hidden gem

    Wendy Liebman and Elia Orshan report from Cosmoprof North America Miami, where K-beauty and Middle Eastern fragrances appeared to occupy roughly two-thirds of the floor.

    Feb 12, 2026·33m·2 clips
  4. 4

    EP105: TikTok Shop, Agentic AI, and the Future of Retail Trust with Kelsie Johnston

    Jan 28, 2026·39m
  5. 5

    EP104: Retail’s Next Act: Human Connection in an AI World with Christi Geary

    Jan 5, 2026·38m
  6. 6

    EP103: Agentic AI vs. Human Connection: The Future of Retail Explained with Andy Murray

    Dec 17, 2025·41m
  7. 7

    EP102: The Agentic AI Revolution: What Companies Need to Know for 2026 with Justin Honaman

    Wendy Liebman and Justin Honaman, recording on Halloween 2025, discuss the state of Q4 retail heading into the holiday season and the growing role of agentic AI across consumer goods, retail, and restaurants.

    Nov 11, 2025·35m·2 clips
  8. 8

    EP101: How to Build a Brand with Purpose, one Retailer at a Time with April Showers

    Oct 29, 2025·34m
  9. 9

    EP100: How America Shops® in Chaos. What’s Worth It Now?

    Oct 7, 2025·32m
  10. 10

    EP99: The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition

    Sep 23, 2025·39m
  11. 11

    EP98: AI, Pricing, Supply Chain, Loyalty and First Thoughts on 2026 with Justin Honaman, AWS

    Sep 4, 2025·35m
  12. 12

    EP97: Influencing the Future of Retail, with Kenvue, Kroger and InMarket

    Aug 19, 2025·43m
  13. 13

    EP96: Beauty Everywhere: Connecting Brands, Retail and Consumers with Liza Rapay

    Jul 21, 2025·27m
  14. 14

    EP95: Driving Retail Innovation -- Retail Safari®-ing with NielsenIQ

    Jul 8, 2025·33m
  15. 15

    EP94: Transforming Health Care Retail into a Temple of Care with Fiona Sartoretto Verna

    Fiona Sartoretto Verna, whose family design firm has operated since 1965 and now works across 48 countries, argues that US pharmacy chains are still running a 'big-box high-gondola' model she describes as obsolete in a post-COVID market where physical retail must function as a destination.

    Jun 24, 2025·34m·2 clips
  16. 16

    EP93: Generative AI, Tariffs, and Flexible Leadership with Justin Honaman, AWS

    Jun 4, 2025·28m
  17. 17

    EP92: How Retail Can Bring Accessible Health Care to Communities Everyday with Kevin Host, Walmart

    May 21, 2025·33m
  18. 18

    EP91: How To Grow a Specialty Retail Business in Chaotic Times with Anna Harman, Studs

    Anna Harman, co-founder and CEO of Studs, explains how a tattoo-parlor piercing at age 34 revealed a market gap between the aging Claire's model and a modern ear-piercing experience.

    May 6, 2025·36m·2 clips
  19. 19

    EP90: The Next Revolution in Shopper Insights with Keith Sleight

    Apr 22, 2025·36m
  20. 20

    EP89: Investing in the Future of Retail – Where, Why, How with Diana Melencio

    Mar 31, 2025·43m
  21. 21

    EP88: AI Transforms Innovation…In Real Time. Right Now. With Justin Honaman, AWS

    Mar 11, 2025·25m
  22. 22

    EP87: The Future of Brands, Retail, Innovation, and Work with Joanna Jensen, Child's Farm

    Feb 12, 2025·32m
  23. 23

    EP86: Women’s Wellness – Opportunities, Challenges and What’s Next with Catherine Magee, Playground

    Jan 30, 2025·40m
  24. 24

    EP85: A Preview of 2025. AI, Tech, Culture and More, with Justin Honaman, AWS

    Dec 19, 2024·31m
  25. 25

    EP84: Transforming Retail with Norm de Greve, General Motors

    Dec 10, 2024·45m
  26. 26

    EP83: Retail 2030 – A Framework for Growth with Jacqueline Windsor, PwC

    Nov 26, 2024·36m
  27. 27

    EP82: Gen A – White Space Opportunity or Not…(Yet)? with Candace Corlett

    Oct 28, 2024·23m
  28. 28

    EP81: A Vision for the Local Healthcare Store in a Digital Age with Michael Wysong, Care

    Oct 2, 2024·34m
  29. 29

    EP80: Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly

    Sep 19, 2024·29m
  30. 30

    EP79: Retail Tension. AI, Retail Media, Pricing. What’s Next? with Justin Honaman, AWS

    Aug 22, 2024·18m
  31. 31

    EP78: Retail’s Urgent Search for Volume. How? Now! with Sri Rajagopalan, The CPG Guys

    Aug 8, 2024·38m
  32. 32

    EP77: Caregiving – The Next Big Retail Opportunity with AARP

    Jul 25, 2024·33m
  33. 33

    EP76: How to Build a Joyful Gen Z Beauty Retail Experience. With Claudia Lloreda, Blush-Bar

    Jul 10, 2024·43m
  34. 34

    EP75: The Power of Pets on the Future of Retail, with HABRI

    Jun 5, 2024·27m
  35. 35

    EP74: The Future of Retail. A View from the Other Side. With Helena Foulkes, Hudson's Bay Company

    Apr 29, 2024·34m
  36. 36

    EP73: Retail Loyalty Programs: What Shoppers Want Now, with Mara Sipzener, CVS Pharmacy

    Apr 17, 2024·28m
  37. 37

    EP72: AI, Unified Commerce & Getting It Done with Justin Honaman, AWS

    Mar 13, 2024·23m
  38. 38

    EP71: Creating Happy Retail – One CPG Category at a Time, with Craig Dubitsky, Happy™

    Mar 6, 2024·35m
  39. 39

    EP70: Innovating Beauty Retail - A Latin View with the WSL team

    Feb 21, 2024·33m
  40. 40

    EP69: Building a “Magic” Health Care Box with Alex Gourlay, Holland & Barrett

    Jan 18, 2024·30m
  41. 41

    EP68: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends with Justin Honaman, AWS

    Jan 2, 2024·24m
  42. 42

    EP67: Reinventing Luxury Beauty Retail on the Corner with Maly Bernstein, Bluemercury

    Dec 21, 2023·33m
  43. 43

    EP66: 2024: Caution! Retail Curves Ahead with Candace Corlett, WSL

    Wendy Liebmann and Candice Corlett discuss their latest shopper research and retail trends, including innovations in stadium merchandising.

    Dec 14, 2023·31m
  44. 44

    EP65: A Fast & Furious Take On Emerging Tech & Retail Trends with Justin Honaman, AWS

    Dec 6, 2023·12m
  45. 45

    EP64: A Retailer’s Lifelong Journey to Wellness with Muriel Gonzalez, the Vitamin Shoppe

    Nov 21, 2023·35m
  46. 46

    EP63: The Consumerization of Technology in Health Care with Alissa Hsu Lynch

    Nov 6, 2023·36m
  47. 47

    EP62: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends, Justin Honaman, AWS

    Oct 26, 2023·9m
  48. 48

    EP61: How to Build a Modern Shopper Experience with Justin Lafoe

    Oct 11, 2023·32m
  49. 49

    EP60: Retail Leaders Define 6 Critical Trends for 2024-2025

    Sep 28, 2023·29m
  50. 50

    EP59: The Paradox of the New Shopping World with Candace Corlett, WSL

    Aug 31, 2023·36m