
Retail strategy from the shopper outward.
The gist
Future Shop Podcast with WSL is a conversational retail strategy show grounded in what shoppers actually do in stores, studios, pharmacies, marketplaces, and digital channels. Its interviews connect category trends to practical questions about experience, loyalty, technology, and growth.
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About Future Shop Podcast with WSL
Future Shop Podcast with WSL is a retail conversation show for people who care about what shoppers do, not just what companies announce. It moves at a measured pace. Episodes often begin with a named guest, a little conversational looseness, and then a steady walk into the business problem underneath the category. Beauty and wellness get close attention, especially the shifting power of Sephora, Ulta, Amazon, TikTok Shop, K-beauty, fragrance, and emerging marketplace models. The show notices saturation. When too many brands chase the same body mist or the same breakout beauty playbook, the conversation asks how much room the market really has. Healthcare retail is handled through place, trust, and design. Fiona Sartoretto Verna’s discussion of pharmacies treats community signals, local history, and store observation as serious business inputs. That same instinct appears in episodes about specialty retail. Anna Harman’s Studs conversation turns piercing studios into a broader question about why customers still choose physical spaces when online shopping is easy. The answer is not nostalgia. It is hospitality, service, social energy, and the value of being helped by real people. AI is approached with similar practicality. The Justin Honaman episode weighs agentic AI, hiring, operations, customer ownership, and the pressure on companies to understand what is real before they reorganize around it. Internal WSL conversations add another texture. With Candace Corlett, the show shifts into research, seasonal outlooks, sports merchandising, holiday retail, and the everyday categories that make shopping behavior visible. The tone is warm, curious, and commercially literate. It can wander, but the detours usually carry a retail point. Travel, store visits, category memories, and live examples are treated as evidence. The show works best for listeners who want strategy connected to aisles, counters, screens, and service moments. Its strongest argument is quiet and consistent: retail changes through technology, capital, and category cycles, but growth still depends on understanding people in context.
Made for: Built for retail leaders, brand teams, merchants, designers, researchers, and operators who want category nuance tied to real shopper behavior. It also suits founders thinking through physical experience, hospitality, and commerce technology.
What sets it apart: The show stands apart by grounding strategy in observed shopping moments: a pharmacy layout, a beauty aisle, a piercing studio, a stadium store, or a hiring process changed by AI. It feels less like a forecast deck and more like a senior retail conversation working toward usable implications.
In their own words
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging…
As heard by us
Based on 4 episodes we listened to · September 2026
Wendy Liebman turns changes in shopping, store experience, and technology into practical questions about how retail businesses compete and grow.
Future Shop Podcast with WSL follows Wendy Liebman into the decisions behind retail: what brings people into stores, how brands respond to changing shopping habits, and where technology alters the relationship with the customer.
Why you'd press play
A piercing studio becomes your test case for why anyone still chooses to enter a store.
Press play if you want
- to hear Wendy Liebman ask what makes an in-person visit worth the trip
- to follow beauty retail's next moves without assuming every body mist will be the next big thing
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Episodes
- 1
EP108: How to Reach the New Frontiers of Beauty & Wellness with Ali Kole
Hidden gemBeauty is still expanding, but the room is getting harder to read.
Apr 9, 2026·41m·2 clips - 2
EP107: Beyond the Screen: Why Humanity is Retail’s Secret Weapon in 2026 with Wendy Liebmann and Guests
Mar 17, 2026·17m - 3
EP106: The Future of Beauty: K-Beauty, Viral Fragrances, and the TikTok Effect
Hidden gemWendy Liebman and Elia Orshan report from Cosmoprof North America Miami, where K-beauty and Middle Eastern fragrances appeared to occupy roughly two-thirds of the floor.
Feb 12, 2026·33m·2 clips - 4
EP105: TikTok Shop, Agentic AI, and the Future of Retail Trust with Kelsie Johnston
Jan 28, 2026·39m - 5
EP104: Retail’s Next Act: Human Connection in an AI World with Christi Geary
Jan 5, 2026·38m - 6
EP103: Agentic AI vs. Human Connection: The Future of Retail Explained with Andy Murray
Dec 17, 2025·41m - 7
EP102: The Agentic AI Revolution: What Companies Need to Know for 2026 with Justin Honaman
Wendy Liebman and Justin Honaman, recording on Halloween 2025, discuss the state of Q4 retail heading into the holiday season and the growing role of agentic AI across consumer goods, retail, and restaurants.
Nov 11, 2025·35m·2 clips - 8
EP101: How to Build a Brand with Purpose, one Retailer at a Time with April Showers
Oct 29, 2025·34m - 9
EP100: How America Shops® in Chaos. What’s Worth It Now?
Oct 7, 2025·32m - 10
EP99: The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition
Sep 23, 2025·39m - 11
EP98: AI, Pricing, Supply Chain, Loyalty and First Thoughts on 2026 with Justin Honaman, AWS
Sep 4, 2025·35m - 12
EP97: Influencing the Future of Retail, with Kenvue, Kroger and InMarket
Aug 19, 2025·43m - 13
EP96: Beauty Everywhere: Connecting Brands, Retail and Consumers with Liza Rapay
Jul 21, 2025·27m - 14
EP95: Driving Retail Innovation -- Retail Safari®-ing with NielsenIQ
Jul 8, 2025·33m - 15
EP94: Transforming Health Care Retail into a Temple of Care with Fiona Sartoretto Verna
Fiona Sartoretto Verna, whose family design firm has operated since 1965 and now works across 48 countries, argues that US pharmacy chains are still running a 'big-box high-gondola' model she describes as obsolete in a post-COVID market where physical retail must function as a destination.
Jun 24, 2025·34m·2 clips - 16
EP93: Generative AI, Tariffs, and Flexible Leadership with Justin Honaman, AWS
Jun 4, 2025·28m - 17
EP92: How Retail Can Bring Accessible Health Care to Communities Everyday with Kevin Host, Walmart
May 21, 2025·33m - 18
EP91: How To Grow a Specialty Retail Business in Chaotic Times with Anna Harman, Studs
Anna Harman, co-founder and CEO of Studs, explains how a tattoo-parlor piercing at age 34 revealed a market gap between the aging Claire's model and a modern ear-piercing experience.
May 6, 2025·36m·2 clips - 19
EP90: The Next Revolution in Shopper Insights with Keith Sleight
Apr 22, 2025·36m - 20
EP89: Investing in the Future of Retail – Where, Why, How with Diana Melencio
Mar 31, 2025·43m - 21
EP88: AI Transforms Innovation…In Real Time. Right Now. With Justin Honaman, AWS
Mar 11, 2025·25m - 22
EP87: The Future of Brands, Retail, Innovation, and Work with Joanna Jensen, Child's Farm
Feb 12, 2025·32m - 23
EP86: Women’s Wellness – Opportunities, Challenges and What’s Next with Catherine Magee, Playground
Jan 30, 2025·40m - 24
EP85: A Preview of 2025. AI, Tech, Culture and More, with Justin Honaman, AWS
Dec 19, 2024·31m - 25
EP84: Transforming Retail with Norm de Greve, General Motors
Dec 10, 2024·45m - 26
EP83: Retail 2030 – A Framework for Growth with Jacqueline Windsor, PwC
Nov 26, 2024·36m - 27
EP82: Gen A – White Space Opportunity or Not…(Yet)? with Candace Corlett
Oct 28, 2024·23m - 28
EP81: A Vision for the Local Healthcare Store in a Digital Age with Michael Wysong, Care
Oct 2, 2024·34m - 29
EP80: Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly
Sep 19, 2024·29m - 30
EP79: Retail Tension. AI, Retail Media, Pricing. What’s Next? with Justin Honaman, AWS
Aug 22, 2024·18m - 31
EP78: Retail’s Urgent Search for Volume. How? Now! with Sri Rajagopalan, The CPG Guys
Aug 8, 2024·38m - 32
EP77: Caregiving – The Next Big Retail Opportunity with AARP
Jul 25, 2024·33m - 33
EP76: How to Build a Joyful Gen Z Beauty Retail Experience. With Claudia Lloreda, Blush-Bar
Jul 10, 2024·43m - 34
EP75: The Power of Pets on the Future of Retail, with HABRI
Jun 5, 2024·27m - 35
EP74: The Future of Retail. A View from the Other Side. With Helena Foulkes, Hudson's Bay Company
Apr 29, 2024·34m - 36
EP73: Retail Loyalty Programs: What Shoppers Want Now, with Mara Sipzener, CVS Pharmacy
Apr 17, 2024·28m - 37
EP72: AI, Unified Commerce & Getting It Done with Justin Honaman, AWS
Mar 13, 2024·23m - 38
EP71: Creating Happy Retail – One CPG Category at a Time, with Craig Dubitsky, Happy™
Mar 6, 2024·35m - 39
EP70: Innovating Beauty Retail - A Latin View with the WSL team
Feb 21, 2024·33m - 40
EP69: Building a “Magic” Health Care Box with Alex Gourlay, Holland & Barrett
Jan 18, 2024·30m - 41
EP68: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends with Justin Honaman, AWS
Jan 2, 2024·24m - 42
EP67: Reinventing Luxury Beauty Retail on the Corner with Maly Bernstein, Bluemercury
Dec 21, 2023·33m - 43
EP66: 2024: Caution! Retail Curves Ahead with Candace Corlett, WSL
Wendy Liebmann and Candice Corlett discuss their latest shopper research and retail trends, including innovations in stadium merchandising.
Dec 14, 2023·31m - 44
EP65: A Fast & Furious Take On Emerging Tech & Retail Trends with Justin Honaman, AWS
Dec 6, 2023·12m - 45
EP64: A Retailer’s Lifelong Journey to Wellness with Muriel Gonzalez, the Vitamin Shoppe
Nov 21, 2023·35m - 46
EP63: The Consumerization of Technology in Health Care with Alissa Hsu Lynch
Nov 6, 2023·36m - 47
EP62: [ CLOUD CHAT ] A Fast & Furious Take On Emerging Tech & Retail Trends, Justin Honaman, AWS
Oct 26, 2023·9m - 48
EP61: How to Build a Modern Shopper Experience with Justin Lafoe
Oct 11, 2023·32m - 49
EP60: Retail Leaders Define 6 Critical Trends for 2024-2025
Sep 28, 2023·29m - 50
EP59: The Paradox of the New Shopping World with Candace Corlett, WSL
Aug 31, 2023·36m