Business growth without the gloss.
The gist
Everything They Don't Tell You treats business growth as a human operating problem, not just a strategy problem. Episodes move between sales execution, leadership accountability, mental strength, health, grief, discipline, and the private pressure behind high performance.
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About Everything They Don't Tell You
Everything They Don't Tell You is a business and leadership interview show that treats performance as a full-person problem. It is practical, but rarely tidy. The conversations move through the work of building companies, leading teams, handling pressure, and becoming less reactive when the stakes rise. Sales execution shows up in concrete form: leads, appointments, conversion, cost, KPIs, compensation, and the distance between a monthly P&L and what is happening today. Leadership is treated the same way. The show asks whether teams can execute when the owner is absent, whether accountability can exist without harshness, and whether a business is really sellable if it still depends on one person. That operational lane sits beside a more personal one. Episodes examine ambition, drift, passion, mental strength, grief, fear, surrender, self-image, and the private meanings people attach to past failures. The result is a show that can feel like a business conversation one week and a hard personal inventory the next. Guests are often asked to name the cost behind the lesson. Todd Henry talks about passion as something worth suffering for, not a slogan. Brian Gottlieb brings the focus back to execution and measurement. Amy Morin separates mental strength from merely acting tough. Dr. Gay Hendricks frames self-sabotage through worry, fear, control, and the zone of genius. Other episodes go into first responder experience, marriage strain, health, integrity, and the difficulty of changing a command-and-control mindset after years in high-pressure environments. The host’s role is to keep pressing for usable clarity. The show does not sand down discomfort. It uses it. For entrepreneurs, managers, coaches, and growth-minded operators, Everything They Don't Tell You offers a mix of tactical business thinking and frank self-examination. Its strongest episodes connect the numbers on the dashboard to the character, habits, and unresolved pressure of the person reading them.
Made for: Built for entrepreneurs, business owners, managers, coaches, and high performers who want blunt conversations about execution, leadership, and personal responsibility. It especially suits listeners who like business advice tied to real behavior, not just strategy language.
What sets it apart: The show pairs operational detail with unusually personal terrain, moving from KPIs and sales execution into grief, fear, health, marriage strain, and self-sabotage. Its edge is the insistence that leadership problems often start before the spreadsheet.
In their own words
A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Expect real stories and actionable lessons from operators and entrepreneurs, filtered through the T.R.U.T.H. framework—Time, Responsibility, Understanding, Tenacity, Humility—so you grow the business and the person running it. Formerly Blue Is The New White Podcast.
Why you'd press play
A P&L becomes an autopsy here, right before the conversation asks what you are avoiding.
Press play if you want
- operators pressed past slogans into KPIs, incentives, and what teams do when nobody is watching
- self-improvement that distinguishes real strength from white-knuckling grief, blame, or fear
Talks about
Podcasts like Everything They Don't Tell You
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The SaaS Revolution ShowThe SaaS Revolution Show, Alex TheumaSaaS operators on scaling, pricing and AI, metrics included.

Without FailGimletAlex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Episodes
- 1
RECAP: Eddie Hightower on the Power of Skilled Trades
·7m - 2
20 Years in Law Enforcement: The Lie Tough Men Believe
·1h 13m - 3
M&A Expert: How to Build The American Dream in 2026
·2h 10m - 4
Amy Morin: The Real Reason You Can't Move On
·1h 51m - 5
David Meltzer's Non Negotiable Rule for Winning Every Day
·22m - 6
Ozempic, Fasting, Hormones: What Actually Works (Dr. Melody Rodarte)
·1h 42m - 7
Why Not You? Build The Business Everyone Wants To Buy (Adam Coffey)
·1h 40m - 8
Everything They Don't Tell You - Show Trailer
·1m - 9
Hard To Kill: Health, Truth And The Nine Pillars With Troy Casey
·1h 55m - 10
Do Not Do Your First Acquisition Until You Hear This (with Seth Deutsch)
·1h 37m - 11
Stop Doing The Jobs That Lose You Money
·1h 18m - 12
Think Like An Olympic Champion with Joe Jacobi
·1h 37m - 13
What People Hear Is Not What You Said
·1h 8m - 14
The Hive Model: Let Them Be Brilliant
·1h 5m - 15
Start Today, Not "Someday"
·1h 25m - 16
They Gave The Company To The Employees (Here's Why)
·1h 28m - 17
Find Your Zone of Genius with Dr. Gay Hendricks
·54m - 18
Be Where Your Feet Are - How high-performing dads win at home and at work.
·1h 24m - 19
Fear, Tribe, and the Leadership Switch That Gets You Shipping
·1h 36m - 20
Why I'm Ending Blue Is The New White Podcast (And What's Next)
·22m - 21
Rebuilding a Legacy: Rich Malachy on Brand, Hustle, and Leading the Trades
·48m - 22
The Generous Leader: Joe Davis on Humility, Legacy & Leading Through Service | Blue Is The New White
·47m - 23
Built Different: Rich Ortega on Leadership, Team Culture, and Doing Business Right
·58m - 24
The Elusive Win-Win: Integrity & Growth with Greg Christensen | Blue Is The New White Podcast
·54m - 25
The Truth About Sales, Addiction, and Purpose | Luke Lunkenheimer on Blue Is The New White
·51m - 26
ADHD Is a Career Advantage? | Shell Mendelson on Neurodivergence & Work
·50m - 27
Why Workers Quit: The Hard Truth Leaders Ignore | Ryan Englin on Blue Is The New White
·53m - 28
How Mindset Drives Profit in the Trades | Dave Consulo Recap
·5m - 29
"The Real Reason More Women Aren't in the Trades" | Amy O'Grady | Blue Is The New White
·6m - 30
Women in HVAC: Building a Stronger Workforce | Amy O'Grady
·35m - 31
Leadership is Ownership | Jason E. Brooks (Recap)
·11m - 32
Coaching vs. Managing: The Secret to Scaling Your Business | Jason E. Brooks
·50m - 33
RECAP: Kurt Stenberg on Turning Ideas Into Growth
·10m - 34
Scaling Your Business the Right Way w/ Kurt Stenberg (Cochrane Tree Care, Atmos Tree)
·44m - 35
RECAP: Joel Worthington on what it REALLY takes to lead
·11m - 36
Are Leaders Born or Built? w/ Joel Worthington
·52m - 37
Brian Gottlieb: The Hidden Habits Keeping Businesses Stuck
·1h 56m - 38
Discover Freedom in the Skilled Trades | Eddie Hightower, Caliber Collision
·41m - 39
EP | 185.1 RECAP w/ Rick Miller - Key Takeaways!
·7m - 40
Rick Miller on Building Culture, Retaining Talent, and Sustainable Growth | Blue Is The New White Podcast
·44m - 41
EP | 184.1 RECAP w/ Idan Shpizear - Key Takeaways!
·7m - 42
Idan Shpizear on Awareness, Freedom, and Transforming Challenges | Blue Is The New White Podcast
·44m - 43
EP | 183.1 RECAP w/ Ben Poole - Key Takeaways!
·9m - 44
Ben Poole on Elevating the Skilled Trades | Blue Is The New White Podcast
·1h 39m - 45
EP | 182.1 RECAP w/ Chris Buttenham - Key Takeaways!
·11m - 46
Chris Buttenham on Phantom Equity & Retaining Top Talent | Blue Is The New White Podcast
·46m - 47
EP | 181.1 RECAP w/ Roland Ligtenberg - Key Takeaways!
·6m - 48
Roland Ligtenberg on Automation, Growth, and Learning from Failure | Blue Is The New White Podcast
·43m - 49
Ep | 180.1 Recap w/ Matt Blanton - Key Takeaways!
·12m - 50
Matt Blanton on Presence, Gratitude & Conscious Leadership | Blue Is The New White Podcast | EP 180
·56m - 51
Ep | 179.1 Recap w/Jeremiah Webb - Key Takeaways!
·12m - 52
No More Waiting: Jeremiah Webb's Blueprint for Fast-Tracking Business Growth | EP 179
·1h 2m - 53
Ep | 178.1 Recap w/ Nick Cribb - Key Takeaways!
·7m - 54
Humility = Swagger: Nick Cribb on Leadership, Collaboration, and Growth
·46m - 55
EP 177.1 | Recap & Key Takeaways
·13m - 56
The One Thing Holding You Back from Success: It's YOU!
·57m - 57
The Roadmap to Legacy: Crafting a Purpose-Driven Life Beyond Success
·55m - 58
The Hidden Cost of Comfort: Why True Success Lies Beyond Your Comfort Zone
·53m - 59
🔑 Strategic Thinking for Boosting Profitability & Operational Efficiency
·44m - 60
Auto Collision Repair & ICar: Transforming Lives and Roads in America
·53m - 61
The Power of People: Building a Successful Business and Community
·42m - 62
The Ultimate Guide to Personal Care: Your Vessel, Your Advantage
·1h 18m - 63
The Power of AI: Utilizing Information To Predict & Succeed
·41m - 64
PR vs. Marketing: Key Differences and Business Impact for Blue Collar Trades
·45m - 65
Cutting Through the Marketing Maze: Expert Strategies for Business Owners
·40m - 66
The Science of Hiring: Building Teams That Thrive
·44m - 67
Bringing the Next Generation of Technical Talent to the Skilled Trades
·40m - 68
What Does The Blue Collar Future Look Like?
·50m - 69
Building A Successful Restoration Business
·1h 3m - 70
Flowing Success: Brothers, Business, and Modern Plumbing
·44m - 71
Plumbing Alchemist: Terence Chan's Rise from Engineer to Entrepreneur
·36m - 72
Trade Jobs Unleashed: Jeff Bond's Quest to Solve the #1 Problem in Blue Collar Business
·47m - 73
From Pipes to Pixels: Brittany Murphy's Blueprint for Marketing Mastery
·50m - 74
Trade Talks Unveiled: Transforming Careers with Roger Wakefield
·54m - 75
Hire Better People Faster with Ryan Englin
·49m - 76
Driving Impact: Journey in Closing the Skills Gap w/ CREF Executive Director Brandon Eckenrode
·41m - 77
Rising through the Ranks: A Blue Collar Coaching Conversation with Jeff Plant
·45m - 78
From Wanderlust to Industry Trailblazer: Danielle Putnam's Entrepreneurial Journey
·47m - 79
Profitability, Autonomy, and Value: The Blue Collar Business Trifecta with Corwin Smith
·51m - 80
Unlocking Opportunity: Fynn Credit's Creative Financing for Trade School Success
·38m - 81
Educating Tomorrow's Workforce: A Conversation with Parker Antoine
·39m - 82
CEO of the Largest Residential Plumbing Company in California - John Akhoian of Rooter Hero Plumbing
·44m - 83
Succession Strategist Nanette Miner - The Training Doctor
·42m - 84
President of Reeis Air Conditioning and IS Mechanical - Todd Russo
·49m - 85
COO of the MEP business coaching juggernaut CEO Warrior - Mike Disney
·1h 2m - 86
Increase retention in your organization through culture, mission, vision & values - Mick Carbo
·49m - 87
Leaders are neither just born nor built. To lead, one must be chosen - Nick Anderson
·57m - 88
An Engineer Teaching STEM Professionals How to Communicate in Public Speaking: This is Neil Thompson
·40m - 89
The Man Behind the $2 Billion Powerhouse - Steve Snower
·1h 1m - 90
An Empowering Story of Grit & Determination - This is Jason Latimer
·56m - 91
"You wanna be a winner? You have to adapt and overcome" - Pat Finley
·34m - 92
R&D at SAIT, his own homebuilding business, a 2 year old - Nick McIntosh is BUSY!
·41m - 93
One is an HVAC Doctor, the other an HVAC Foodie - Both Brilliant
·1h 2m - 94
9/11 Changed His Life, From IT on Wall Street to the Skilled Trades - Andrew Brown
·42m - 95
The Eternal HVAC Optimist, Shawna Peddle
·40m - 96
Blue is the New White #137 - Brandon Eckenrode, Collision Repair Education Foundation
·48m - 97
Blue is the New White #136 - Ken Midgett & Dan Clapper of Interplay Learning
·43m - 98
Blue is the New White #135 - Chris Gutkes, Island Elevator
·1h - 99
How Ken Rusk Built Wealth In The Trades, Without a College Degree
Ken Rusk discusses his background in the trades and his book 'Blue Collar Cash' about building wealth without a college degree.
·1h 2m - 100
Coaching Profit: Lessons from the Field with Dave Consulo | Blue Is The New White Podcast
Dave Consulo shares his journey and insights on coaching for profit, emphasizing the importance of connections and explaining the 'why'.
·40m - 101
Todd Henry: Why Ambitious People Drift Off Course
Hidden gemTodd Henry discusses why the advice to follow your passion is misleading and how ambitious people can avoid drifting off course by understanding that passion involves suffering for a meaningful outcome.
Apr 14, 2026·33m·2 clips - 102
Brian Gottlieb: The Hidden Habits Keeping Businesses Stuck
Brian Gottlieb tells Josh Zolin that business owners should define timeless disciplines such as “the lead is sacred” before documenting systems and processes.
Mar 31, 2026·1h 56m·5 clips - 103
20 Years in Law Enforcement: The Lie Tough Men Believe
Hidden gemTony Rodarte recounts 20 years with the Maricopa County Sheriff's Office, including 11 years in homicide investigations, and explains how Melody's ultimatum saved their marriage.
Mar 17, 2026·1h 13m·5 clips - 104
M&A Expert: How to Build The American Dream in 2026
Mar 3, 2026·2h 10m - 105
Amy Morin: The Real Reason You Can't Move On
Amy Morin explains why mental strength differs from acting tough, arguing that asking for help and expressing emotions can require more courage than emotional suppression.
Feb 17, 2026·1h 51m·5 clips - 106
David Meltzer's Non Negotiable Rule for Winning Every Day
David Meltzer discusses the importance of surrendering to one's divine direction and reinterpreting past failures to unlock exponential performance.
Feb 10, 2026·22m - 107
Ozempic, Fasting, Hormones: What Actually Works (Dr. Melody Rodarte)
Feb 3, 2026·1h 42m - 108
Why Not You? Build The Business Everyone Wants To Buy (Adam Coffey)
Jan 20, 2026·1h 40m - 109
Hard To Kill: Health, Truth And The Nine Pillars With Troy Casey
Hidden gemTroy Casey says the only two things people really have are 'health and our word,' and he connects that to posture, gut health, and the posterior chain.
Jan 6, 2026·1h 55m·5 clips - 110
Do Not Do Your First Acquisition Until You Hear This (with Seth Deutsch)
Dec 23, 2025·1h 37m - 111
Stop Doing The Jobs That Lose You Money
Dec 9, 2025·1h 18m - 112
Think Like An Olympic Champion with Joe Jacobi
Nov 25, 2025·1h 37m - 113
What People Hear Is Not What You Said
Nov 11, 2025·1h 8m - 114
The Hive Model: Let Them Be Brilliant
Oct 28, 2025·1h 5m - 115
Start Today, Not "Someday"
Oct 14, 2025·1h 25m - 116
They Gave The Company To The Employees (Here's Why)
Sep 30, 2025·1h 28m - 117
Find Your Zone of Genius with Dr. Gay Hendricks
Hidden gemDr.
Sep 16, 2025·54m·2 clips - 118
Be Where Your Feet Are - How high-performing dads win at home and at work.
Sep 2, 2025·1h 24m - 119
Fear, Tribe, and the Leadership Switch That Gets You Shipping
Aug 19, 2025·1h 36m - 120
Why I'm Ending Blue Is The New White Podcast (And What's Next)
Aug 5, 2025·22m - 121
Rebuilding a Legacy: Rich Malachy on Brand, Hustle, and Leading the Trades
Jul 22, 2025·48m - 122
The Generous Leader: Joe Davis on Humility, Legacy & Leading Through Service | Blue Is The New White
Jul 8, 2025·47m - 123
Built Different: Rich Ortega on Leadership, Team Culture, and Doing Business Right
Jun 24, 2025·58m - 124
The Elusive Win-Win: Integrity & Growth with Greg Christensen | Blue Is The New White Podcast
Jun 10, 2025·54m - 125
The Truth About Sales, Addiction, and Purpose | Luke Lunkenheimer on Blue Is The New White
May 27, 2025·51m - 126
ADHD Is a Career Advantage? | Shell Mendelson on Neurodivergence & Work
May 13, 2025·50m - 127
Why Workers Quit: The Hard Truth Leaders Ignore | Ryan Englin on Blue Is The New White
Apr 29, 2025·53m - 128
How Ken Rusk Built Wealth In The Trades, Without a College Degree
Apr 15, 2025·1h 2m - 129
How Mindset Drives Profit in the Trades | Dave Consulo Recap
Apr 8, 2025·5m - 130
Coaching Profit: Lessons from the Field with Dave Consulo | Blue Is The New White Podcast
Dave Consulo shares his journey and insights on coaching for profit, emphasizing the importance of connections and explaining the 'why'.
Apr 1, 2025·40m - 131
"The Real Reason More Women Aren't in the Trades" | Amy O'Grady | Blue Is The New White
Mar 25, 2025·6m - 132
Women in HVAC: Building a Stronger Workforce | Amy O'Grady
Mar 18, 2025·35m - 133
Leadership is Ownership | Jason E. Brooks (Recap)
Mar 11, 2025·11m - 134
Coaching vs. Managing: The Secret to Scaling Your Business | Jason E. Brooks
Jason E.
Mar 4, 2025·50m - 135
RECAP: Kurt Stenberg on Turning Ideas Into Growth
Feb 25, 2025·10m - 136
Scaling Your Business the Right Way w/ Kurt Stenberg (Cochrane Tree Care, Atmos Tree)
Feb 18, 2025·44m - 137
RECAP: Joel Worthington on what it REALLY takes to lead
Feb 11, 2025·11m - 138
Are Leaders Born or Built? w/ Joel Worthington
Feb 4, 2025·52m - 139
RECAP: Eddie Hightower on the Power of Skilled Trades
Jan 28, 2025·7m - 140
Discover Freedom in the Skilled Trades | Eddie Hightower, Caliber Collision
Jan 21, 2025·41m - 141
EP | 185.1 RECAP w/ Rick Miller - Key Takeaways!
Jan 14, 2025·7m - 142
Rick Miller on Building Culture, Retaining Talent, and Sustainable Growth | Blue Is The New White Podcast
Jan 7, 2025·44m - 143
EP | 184.1 RECAP w/ Idan Shpizear - Key Takeaways!
Dec 24, 2024·7m - 144
Idan Shpizear on Awareness, Freedom, and Transforming Challenges | Blue Is The New White Podcast
Dec 17, 2024·44m - 145
EP | 183.1 RECAP w/ Ben Poole - Key Takeaways!
Dec 10, 2024·9m - 146
Ben Poole on Elevating the Skilled Trades | Blue Is The New White Podcast
Dec 3, 2024·1h 39m - 147
EP | 182.1 RECAP w/ Chris Buttenham - Key Takeaways!
Nov 26, 2024·11m - 148
Chris Buttenham on Phantom Equity & Retaining Top Talent | Blue Is The New White Podcast
Nov 19, 2024·46m - 149
EP | 181.1 RECAP w/ Roland Ligtenberg - Key Takeaways!
Nov 12, 2024·6m