Everything They Don't Tell You

149 episodes listed below

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Business growth without the gloss.

The gist

Everything They Don't Tell You treats business growth as a human operating problem, not just a strategy problem. Episodes move between sales execution, leadership accountability, mental strength, health, grief, discipline, and the private pressure behind high performance.

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About Everything They Don't Tell You

Everything They Don't Tell You is a business and leadership interview show that treats performance as a full-person problem. It is practical, but rarely tidy. The conversations move through the work of building companies, leading teams, handling pressure, and becoming less reactive when the stakes rise. Sales execution shows up in concrete form: leads, appointments, conversion, cost, KPIs, compensation, and the distance between a monthly P&L and what is happening today. Leadership is treated the same way. The show asks whether teams can execute when the owner is absent, whether accountability can exist without harshness, and whether a business is really sellable if it still depends on one person. That operational lane sits beside a more personal one. Episodes examine ambition, drift, passion, mental strength, grief, fear, surrender, self-image, and the private meanings people attach to past failures. The result is a show that can feel like a business conversation one week and a hard personal inventory the next. Guests are often asked to name the cost behind the lesson. Todd Henry talks about passion as something worth suffering for, not a slogan. Brian Gottlieb brings the focus back to execution and measurement. Amy Morin separates mental strength from merely acting tough. Dr. Gay Hendricks frames self-sabotage through worry, fear, control, and the zone of genius. Other episodes go into first responder experience, marriage strain, health, integrity, and the difficulty of changing a command-and-control mindset after years in high-pressure environments. The host’s role is to keep pressing for usable clarity. The show does not sand down discomfort. It uses it. For entrepreneurs, managers, coaches, and growth-minded operators, Everything They Don't Tell You offers a mix of tactical business thinking and frank self-examination. Its strongest episodes connect the numbers on the dashboard to the character, habits, and unresolved pressure of the person reading them.

Made for: Built for entrepreneurs, business owners, managers, coaches, and high performers who want blunt conversations about execution, leadership, and personal responsibility. It especially suits listeners who like business advice tied to real behavior, not just strategy language.

What sets it apart: The show pairs operational detail with unusually personal terrain, moving from KPIs and sales execution into grief, fear, health, marriage strain, and self-sabotage. Its edge is the insistence that leadership problems often start before the spreadsheet.

In their own words

A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Expect real stories and actionable lessons from operators and entrepreneurs, filtered through the T.R.U.T.H. framework—Time, Responsibility, Understanding, Tenacity, Humility—so you grow the business and the person running it. Formerly Blue Is The New White Podcast.

Why you'd press play

A P&L becomes an autopsy here, right before the conversation asks what you are avoiding.

Press play if you want

  • operators pressed past slogans into KPIs, incentives, and what teams do when nobody is watching
  • self-improvement that distinguishes real strength from white-knuckling grief, blame, or fear
Read the full recommendation in PlayNext →
business executionleadership accountabilityKPIs and sales systemsowner-dependent companiesmental strengthself-sabotagefirst responder stresshealth and integrity

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Episodes

  1. 1

    RECAP: Eddie Hightower on the Power of Skilled Trades

    ·7m
  2. 2

    20 Years in Law Enforcement: The Lie Tough Men Believe

    ·1h 13m
  3. 3

    M&A Expert: How to Build The American Dream in 2026

    ·2h 10m
  4. 4

    Amy Morin: The Real Reason You Can't Move On

    ·1h 51m
  5. 5

    David Meltzer's Non Negotiable Rule for Winning Every Day

    ·22m
  6. 6

    Ozempic, Fasting, Hormones: What Actually Works (Dr. Melody Rodarte)

    ·1h 42m
  7. 7

    Why Not You? Build The Business Everyone Wants To Buy (Adam Coffey)

    ·1h 40m
  8. 8

    Everything They Don't Tell You - Show Trailer

    ·1m
  9. 9

    Hard To Kill: Health, Truth And The Nine Pillars With Troy Casey

    ·1h 55m
  10. 10

    Do Not Do Your First Acquisition Until You Hear This (with Seth Deutsch)

    ·1h 37m
  11. 11

    Stop Doing The Jobs That Lose You Money

    ·1h 18m
  12. 12

    Think Like An Olympic Champion with Joe Jacobi

    ·1h 37m
  13. 13

    What People Hear Is Not What You Said

    ·1h 8m
  14. 14

    The Hive Model: Let Them Be Brilliant

    ·1h 5m
  15. 15

    Start Today, Not "Someday"

    ·1h 25m
  16. 16

    They Gave The Company To The Employees (Here's Why)

    ·1h 28m
  17. 17

    Find Your Zone of Genius with Dr. Gay Hendricks

    ·54m
  18. 18

    Be Where Your Feet Are - How high-performing dads win at home and at work.

    ·1h 24m
  19. 19

    Fear, Tribe, and the Leadership Switch That Gets You Shipping

    ·1h 36m
  20. 20

    Why I'm Ending Blue Is The New White Podcast (And What's Next)

    ·22m
  21. 21

    Rebuilding a Legacy: Rich Malachy on Brand, Hustle, and Leading the Trades

    ·48m
  22. 22

    The Generous Leader: Joe Davis on Humility, Legacy & Leading Through Service | Blue Is The New White

    ·47m
  23. 23

    Built Different: Rich Ortega on Leadership, Team Culture, and Doing Business Right

    ·58m
  24. 24

    The Elusive Win-Win: Integrity & Growth with Greg Christensen | Blue Is The New White Podcast

    ·54m
  25. 25

    The Truth About Sales, Addiction, and Purpose | Luke Lunkenheimer on Blue Is The New White

    ·51m
  26. 26

    ADHD Is a Career Advantage? | Shell Mendelson on Neurodivergence & Work

    ·50m
  27. 27

    Why Workers Quit: The Hard Truth Leaders Ignore | Ryan Englin on Blue Is The New White

    ·53m
  28. 28

    How Mindset Drives Profit in the Trades | Dave Consulo Recap

    ·5m
  29. 29

    "The Real Reason More Women Aren't in the Trades" | Amy O'Grady | Blue Is The New White

    ·6m
  30. 30

    Women in HVAC: Building a Stronger Workforce | Amy O'Grady

    ·35m
  31. 31

    Leadership is Ownership | Jason E. Brooks (Recap)

    ·11m
  32. 32

    Coaching vs. Managing: The Secret to Scaling Your Business | Jason E. Brooks

    ·50m
  33. 33

    RECAP: Kurt Stenberg on Turning Ideas Into Growth

    ·10m
  34. 34

    Scaling Your Business the Right Way w/ Kurt Stenberg (Cochrane Tree Care, Atmos Tree)

    ·44m
  35. 35

    RECAP: Joel Worthington on what it REALLY takes to lead

    ·11m
  36. 36

    Are Leaders Born or Built? w/ Joel Worthington

    ·52m
  37. 37

    Brian Gottlieb: The Hidden Habits Keeping Businesses Stuck

    ·1h 56m
  38. 38

    Discover Freedom in the Skilled Trades | Eddie Hightower, Caliber Collision

    ·41m
  39. 39

    EP | 185.1 RECAP w/ Rick Miller - Key Takeaways!

    ·7m
  40. 40

    Rick Miller on Building Culture, Retaining Talent, and Sustainable Growth | Blue Is The New White Podcast

    ·44m
  41. 41

    EP | 184.1 RECAP w/ Idan Shpizear - Key Takeaways!

    ·7m
  42. 42

    Idan Shpizear on Awareness, Freedom, and Transforming Challenges | Blue Is The New White Podcast

    ·44m
  43. 43

    EP | 183.1 RECAP w/ Ben Poole - Key Takeaways!

    ·9m
  44. 44

    Ben Poole on Elevating the Skilled Trades | Blue Is The New White Podcast

    ·1h 39m
  45. 45

    EP | 182.1 RECAP w/ Chris Buttenham - Key Takeaways!

    ·11m
  46. 46

    Chris Buttenham on Phantom Equity & Retaining Top Talent | Blue Is The New White Podcast

    ·46m
  47. 47

    EP | 181.1 RECAP w/ Roland Ligtenberg - Key Takeaways!

    ·6m
  48. 48

    Roland Ligtenberg on Automation, Growth, and Learning from Failure | Blue Is The New White Podcast

    ·43m
  49. 49

    Ep | 180.1 Recap w/ Matt Blanton - Key Takeaways!

    ·12m
  50. 50

    Matt Blanton on Presence, Gratitude & Conscious Leadership | Blue Is The New White Podcast | EP 180

    ·56m
  51. 51

    Ep | 179.1 Recap w/Jeremiah Webb - Key Takeaways!

    ·12m
  52. 52

    No More Waiting: Jeremiah Webb's Blueprint for Fast-Tracking Business Growth | EP 179

    ·1h 2m
  53. 53

    Ep | 178.1 Recap w/ Nick Cribb - Key Takeaways!

    ·7m
  54. 54

    Humility = Swagger: Nick Cribb on Leadership, Collaboration, and Growth

    ·46m
  55. 55

    EP 177.1 | Recap & Key Takeaways

    ·13m
  56. 56

    The One Thing Holding You Back from Success: It's YOU!

    ·57m
  57. 57

    The Roadmap to Legacy: Crafting a Purpose-Driven Life Beyond Success

    ·55m
  58. 58

    The Hidden Cost of Comfort: Why True Success Lies Beyond Your Comfort Zone

    ·53m
  59. 59

    🔑 Strategic Thinking for Boosting Profitability & Operational Efficiency

    ·44m
  60. 60

    Auto Collision Repair & ICar: Transforming Lives and Roads in America

    ·53m
  61. 61

    The Power of People: Building a Successful Business and Community

    ·42m
  62. 62

    The Ultimate Guide to Personal Care: Your Vessel, Your Advantage

    ·1h 18m
  63. 63

    The Power of AI: Utilizing Information To Predict & Succeed

    ·41m
  64. 64

    PR vs. Marketing: Key Differences and Business Impact for Blue Collar Trades

    ·45m
  65. 65

    Cutting Through the Marketing Maze: Expert Strategies for Business Owners

    ·40m
  66. 66

    The Science of Hiring: Building Teams That Thrive

    ·44m
  67. 67

    Bringing the Next Generation of Technical Talent to the Skilled Trades

    ·40m
  68. 68

    What Does The Blue Collar Future Look Like?

    ·50m
  69. 69

    Building A Successful Restoration Business

    ·1h 3m
  70. 70

    Flowing Success: Brothers, Business, and Modern Plumbing

    ·44m
  71. 71

    Plumbing Alchemist: Terence Chan's Rise from Engineer to Entrepreneur

    ·36m
  72. 72

    Trade Jobs Unleashed: Jeff Bond's Quest to Solve the #1 Problem in Blue Collar Business

    ·47m
  73. 73

    From Pipes to Pixels: Brittany Murphy's Blueprint for Marketing Mastery

    ·50m
  74. 74

    Trade Talks Unveiled: Transforming Careers with Roger Wakefield

    ·54m
  75. 75

    Hire Better People Faster with Ryan Englin

    ·49m
  76. 76

    Driving Impact: Journey in Closing the Skills Gap w/ CREF Executive Director Brandon Eckenrode

    ·41m
  77. 77

    Rising through the Ranks: A Blue Collar Coaching Conversation with Jeff Plant

    ·45m
  78. 78

    From Wanderlust to Industry Trailblazer: Danielle Putnam's Entrepreneurial Journey

    ·47m
  79. 79

    Profitability, Autonomy, and Value: The Blue Collar Business Trifecta with Corwin Smith

    ·51m
  80. 80

    Unlocking Opportunity: Fynn Credit's Creative Financing for Trade School Success

    ·38m
  81. 81

    Educating Tomorrow's Workforce: A Conversation with Parker Antoine

    ·39m
  82. 82

    CEO of the Largest Residential Plumbing Company in California - John Akhoian of Rooter Hero Plumbing

    ·44m
  83. 83

    Succession Strategist Nanette Miner - The Training Doctor

    ·42m
  84. 84

    President of Reeis Air Conditioning and IS Mechanical - Todd Russo

    ·49m
  85. 85

    COO of the MEP business coaching juggernaut CEO Warrior - Mike Disney

    ·1h 2m
  86. 86

    Increase retention in your organization through culture, mission, vision & values - Mick Carbo

    ·49m
  87. 87

    Leaders are neither just born nor built. To lead, one must be chosen - Nick Anderson

    ·57m
  88. 88

    An Engineer Teaching STEM Professionals How to Communicate in Public Speaking: This is Neil Thompson

    ·40m
  89. 89

    The Man Behind the $2 Billion Powerhouse - Steve Snower

    ·1h 1m
  90. 90

    An Empowering Story of Grit & Determination - This is Jason Latimer

    ·56m
  91. 91

    "You wanna be a winner? You have to adapt and overcome" - Pat Finley

    ·34m
  92. 92

    R&D at SAIT, his own homebuilding business, a 2 year old - Nick McIntosh is BUSY!

    ·41m
  93. 93

    One is an HVAC Doctor, the other an HVAC Foodie - Both Brilliant

    ·1h 2m
  94. 94

    9/11 Changed His Life, From IT on Wall Street to the Skilled Trades - Andrew Brown

    ·42m
  95. 95

    The Eternal HVAC Optimist, Shawna Peddle

    ·40m
  96. 96

    Blue is the New White #137 - Brandon Eckenrode, Collision Repair Education Foundation

    ·48m
  97. 97

    Blue is the New White #136 - Ken Midgett & Dan Clapper of Interplay Learning

    ·43m
  98. 98

    Blue is the New White #135 - Chris Gutkes, Island Elevator

    ·1h
  99. 99

    How Ken Rusk Built Wealth In The Trades, Without a College Degree

    Ken Rusk discusses his background in the trades and his book 'Blue Collar Cash' about building wealth without a college degree.

    ·1h 2m
  100. 100

    Coaching Profit: Lessons from the Field with Dave Consulo | Blue Is The New White Podcast

    Dave Consulo shares his journey and insights on coaching for profit, emphasizing the importance of connections and explaining the 'why'.

    ·40m
  101. 101

    Todd Henry: Why Ambitious People Drift Off Course

    Hidden gem

    Todd Henry discusses why the advice to follow your passion is misleading and how ambitious people can avoid drifting off course by understanding that passion involves suffering for a meaningful outcome.

    Apr 14, 2026·33m·2 clips
  102. 102

    Brian Gottlieb: The Hidden Habits Keeping Businesses Stuck

    Brian Gottlieb tells Josh Zolin that business owners should define timeless disciplines such as “the lead is sacred” before documenting systems and processes.

    Mar 31, 2026·1h 56m·5 clips
  103. 103

    20 Years in Law Enforcement: The Lie Tough Men Believe

    Hidden gem

    Tony Rodarte recounts 20 years with the Maricopa County Sheriff's Office, including 11 years in homicide investigations, and explains how Melody's ultimatum saved their marriage.

    Mar 17, 2026·1h 13m·5 clips
  104. 104

    M&A Expert: How to Build The American Dream in 2026

    Mar 3, 2026·2h 10m
  105. 105

    Amy Morin: The Real Reason You Can't Move On

    Amy Morin explains why mental strength differs from acting tough, arguing that asking for help and expressing emotions can require more courage than emotional suppression.

    Feb 17, 2026·1h 51m·5 clips
  106. 106

    David Meltzer's Non Negotiable Rule for Winning Every Day

    David Meltzer discusses the importance of surrendering to one's divine direction and reinterpreting past failures to unlock exponential performance.

    Feb 10, 2026·22m
  107. 107

    Ozempic, Fasting, Hormones: What Actually Works (Dr. Melody Rodarte)

    Feb 3, 2026·1h 42m
  108. 108

    Why Not You? Build The Business Everyone Wants To Buy (Adam Coffey)

    Jan 20, 2026·1h 40m
  109. 109

    Hard To Kill: Health, Truth And The Nine Pillars With Troy Casey

    Hidden gem

    Troy Casey says the only two things people really have are 'health and our word,' and he connects that to posture, gut health, and the posterior chain.

    Jan 6, 2026·1h 55m·5 clips
  110. 110

    Do Not Do Your First Acquisition Until You Hear This (with Seth Deutsch)

    Dec 23, 2025·1h 37m
  111. 111

    Stop Doing The Jobs That Lose You Money

    Dec 9, 2025·1h 18m
  112. 112

    Think Like An Olympic Champion with Joe Jacobi

    Nov 25, 2025·1h 37m
  113. 113

    What People Hear Is Not What You Said

    Nov 11, 2025·1h 8m
  114. 114

    The Hive Model: Let Them Be Brilliant

    Oct 28, 2025·1h 5m
  115. 115

    Start Today, Not "Someday"

    Oct 14, 2025·1h 25m
  116. 116

    They Gave The Company To The Employees (Here's Why)

    Sep 30, 2025·1h 28m
  117. 117

    Find Your Zone of Genius with Dr. Gay Hendricks

    Hidden gem

    Dr.

    Sep 16, 2025·54m·2 clips
  118. 118

    Be Where Your Feet Are - How high-performing dads win at home and at work.

    Sep 2, 2025·1h 24m
  119. 119

    Fear, Tribe, and the Leadership Switch That Gets You Shipping

    Aug 19, 2025·1h 36m
  120. 120

    Why I'm Ending Blue Is The New White Podcast (And What's Next)

    Aug 5, 2025·22m
  121. 121

    Rebuilding a Legacy: Rich Malachy on Brand, Hustle, and Leading the Trades

    Jul 22, 2025·48m
  122. 122

    The Generous Leader: Joe Davis on Humility, Legacy & Leading Through Service | Blue Is The New White

    Jul 8, 2025·47m
  123. 123

    Built Different: Rich Ortega on Leadership, Team Culture, and Doing Business Right

    Jun 24, 2025·58m
  124. 124

    The Elusive Win-Win: Integrity & Growth with Greg Christensen | Blue Is The New White Podcast

    Jun 10, 2025·54m
  125. 125

    The Truth About Sales, Addiction, and Purpose | Luke Lunkenheimer on Blue Is The New White

    May 27, 2025·51m
  126. 126

    ADHD Is a Career Advantage? | Shell Mendelson on Neurodivergence & Work

    May 13, 2025·50m
  127. 127

    Why Workers Quit: The Hard Truth Leaders Ignore | Ryan Englin on Blue Is The New White

    Apr 29, 2025·53m
  128. 128

    How Ken Rusk Built Wealth In The Trades, Without a College Degree

    Apr 15, 2025·1h 2m
  129. 129

    How Mindset Drives Profit in the Trades | Dave Consulo Recap

    Apr 8, 2025·5m
  130. 130

    Coaching Profit: Lessons from the Field with Dave Consulo | Blue Is The New White Podcast

    Dave Consulo shares his journey and insights on coaching for profit, emphasizing the importance of connections and explaining the 'why'.

    Apr 1, 2025·40m
  131. 131

    "The Real Reason More Women Aren't in the Trades" | Amy O'Grady | Blue Is The New White

    Mar 25, 2025·6m
  132. 132

    Women in HVAC: Building a Stronger Workforce | Amy O'Grady

    Mar 18, 2025·35m
  133. 133

    Leadership is Ownership | Jason E. Brooks (Recap)

    Mar 11, 2025·11m
  134. 134

    Coaching vs. Managing: The Secret to Scaling Your Business | Jason E. Brooks

    Jason E.

    Mar 4, 2025·50m
  135. 135

    RECAP: Kurt Stenberg on Turning Ideas Into Growth

    Feb 25, 2025·10m
  136. 136

    Scaling Your Business the Right Way w/ Kurt Stenberg (Cochrane Tree Care, Atmos Tree)

    Feb 18, 2025·44m
  137. 137

    RECAP: Joel Worthington on what it REALLY takes to lead

    Feb 11, 2025·11m
  138. 138

    Are Leaders Born or Built? w/ Joel Worthington

    Feb 4, 2025·52m
  139. 139

    RECAP: Eddie Hightower on the Power of Skilled Trades

    Jan 28, 2025·7m
  140. 140

    Discover Freedom in the Skilled Trades | Eddie Hightower, Caliber Collision

    Jan 21, 2025·41m
  141. 141

    EP | 185.1 RECAP w/ Rick Miller - Key Takeaways!

    Jan 14, 2025·7m
  142. 142

    Rick Miller on Building Culture, Retaining Talent, and Sustainable Growth | Blue Is The New White Podcast

    Jan 7, 2025·44m
  143. 143

    EP | 184.1 RECAP w/ Idan Shpizear - Key Takeaways!

    Dec 24, 2024·7m
  144. 144

    Idan Shpizear on Awareness, Freedom, and Transforming Challenges | Blue Is The New White Podcast

    Dec 17, 2024·44m
  145. 145

    EP | 183.1 RECAP w/ Ben Poole - Key Takeaways!

    Dec 10, 2024·9m
  146. 146

    Ben Poole on Elevating the Skilled Trades | Blue Is The New White Podcast

    Dec 3, 2024·1h 39m
  147. 147

    EP | 182.1 RECAP w/ Chris Buttenham - Key Takeaways!

    Nov 26, 2024·11m
  148. 148

    Chris Buttenham on Phantom Equity & Retaining Top Talent | Blue Is The New White Podcast

    Nov 19, 2024·46m
  149. 149

    EP | 181.1 RECAP w/ Roland Ligtenberg - Key Takeaways!

    Nov 12, 2024·6m