Kari Jo
140 episodes listed below
Treatment-room business coaching with backbone.
Esthetician Podcast is a business-growth show for estheticians trying to turn treatment-room skill into a steadier company. Keri Jo Patterson centers practical problems: open appointment books, rebooking gaps, underpriced services, team growth, motherhood, and the pressure of doing everything at once.
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Esthetician Podcast is business coaching shaped specifically around the realities of esthetics work. It is not broad entrepreneurship advice with skincare examples sprinkled in. Keri Jo Patterson talks from inside the treatment-room economy, where bookings, rebooking, service menus, client trust, and energy management all decide whether a business can last. The show is brisk and plainspoken. Recent episodes spend less time on inspiration and more time on what actually fills a schedule. One thread is pricing. Keri Jo Patterson and Mae King connect undercharging to self-worth, exhaustion, guest experience, and the inability to create enough white space to serve clients well. Another thread is retention. The show keeps returning to the difference between hoping a client comes back and having a system that makes return visits likely. Facial models, lash models, consultation flow, and follow-up habits become practical tools rather than abstract marketing ideas. Gen Z gets attention as an overlooked future client base, especially young beauty consumers already spending money on products before booking professional treatments. Burnout is treated as a structural business problem. Carly Kenyon’s story brings in part-time beginnings, motherhood, the move from dental hygiene into skin, and the desire to build a team without losing control of the work environment. The coaching-audit style adds another layer, with real operators talking through revenue, expenses, reception support, rebooking metrics, and what it takes to grow beyond survival mode. The advice is often direct. Track the numbers. Protect energy. Raise prices when the schedule is too compressed. Stop building a business around constant busyness. Build repeatable systems that let employees learn, clients return, and owners make decisions with less guesswork. The show’s strongest moments come when beauty work is treated as skilled, valuable labor with real responsibility attached to it. That gives the podcast a useful mix of confidence-building and operational pressure. It suits estheticians who want more than a full appointment book. It is for professionals trying to turn demand into profit, time, and a business that can still function when life is crowded.
Made for: Estheticians and beauty professionals who want steadier bookings, stronger rebooking, better pricing confidence, and a business that does not depend on constant exhaustion. It especially suits solo operators, growing studio owners, and service providers considering team growth.
What sets it apart: The show stays close to esthetics-specific business mechanics: lashes, facials, models, rebooking, treatment-room experience, and service-based client behavior. Its coaching style is candid and tactical, with less generic motivation and more attention to the exact points where beauty businesses leak time, money, and confidence.
Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire. This podcast is for you if you’ve ever found yourself Googling questions like…1. How do I get 20 clients a month consistently?2. How d...
This is the business triage chair: find the leaking number before chasing another client.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded conversation about pricing, self-worth, and building an esthetics business with room to breathe.
A full book can look like success while still leaving an esthetician stretched thin, and this episode gets into the habits behind that strain.
Busy does not automatically mean profitable, and that tension stays front and center.
Janet Antel, owner and licensed esthetician at Unalom Aesthetics in Wisconsin, talks through a solo practice that was struggling before she worked with Keri Jo.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
Naval Ravikant on epistemology, startups, and crypto, from David Deutsch to Vitalik Buterin.
Alex Theuma interviews SaaS founders and investors on scaling to $10M-plus ARR.
Guy Raz traces founders' origin stories and fields live advice-line calls from entrepreneurs.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Keri Jo Patterson argues that estheticians often search for more clients, employees, machines, or loans before asking, “Where is my money going?” She uses a 20-new-client example in which only five return, leaving the business to replace the other 15 every month.
Keri Jo interviews Mel Abraham on separating estheticians’ earnings from the hands-on effort that produces them.
Keri Jo, a 20-year esthetician who built and sold an aesthetics company, argues that hiring an employee is often an operational decision rather than the first solution to overload.
This episode features an interview with Madelyn Furlong, a marketing strategist and website designer, discussing how estheticians can grow their Instagram presence and build effective websites to attract and convert clients.
Keri Jo Patterson interviews Mae King about building an esthetics business while raising children, including the advice that Keri could be both a mother and an entrepreneur.
This episode discusses strategies for estheticians to attract and retain Gen Z clients, who are often overlooked in favor of older demographics like millennials and baby boomers.
This episode features an interview with esthetician Carly Kenyon about how to successfully grow a team in the esthetics business while avoiding burnout and maintaining work-life balance.
Janet Antel opens with a 2026 story about a woman who thought she had won a million dollars, then uses that “posture” lesson to argue that estheticians stop leading when they act like they need every client.