Ephemeral

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Video stores, sideshows, horror hosts: culture's disappearing corners.

The gist

Ephemeral tells the stories of culture that is fading or already gone: video rental shops, neighborhood movie theaters, the circus sideshow and a 1950s TV horror character. Narration shares space with first-hand voices, including the team behind a Los Angeles video store that held on to VHS tapes that were never released digitally.

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About Ephemeral

Ephemeral is a cultural history show about things that have slipped out of everyday life or are on their way out. Most of its material comes from the recent past. Video rental stores, neighborhood movie theaters, the circus sideshow and a 1950s television horror character all appear, and each is treated as history, not a nostalgia trip. Film culture comes up again and again. The show has run a multi-part look at video rental stores, and 'Video Stores III: Vidiots' follows the Los Angeles store Vidiots, described in the episode as one of the only female-owned and operated video stores in the country. It closed in 2017, and the episode finds its team preparing a new location alongside a restored neighborhood movie theater. Maggie explains the store's foresight when DVD arrived: it kept VHS tapes that never got a digital release, including titles nobody thought worth replacing, and some of them are now out of print. 'Movie Theaters' covers the arc from early picture palaces opened by companies like Paramount and Columbia, through the 1980s chain boom, to the pressure of the COVID pandemic and streaming. The multiplex gets a fair hearing, because missing one showtime can mean catching another a little later. Jewel's account of the Vista still makes the case for the neighborhood house, where a manager named Victor has worked for decades, friends run into each other, and people stay to talk about the film. Outside film, the range widens. Producer Trevor Young guides 'Vampira', the story of the 1950s TV character who presented vintage scary films to a television audience, and the episode makes a point of keeping her distinct from Elvira. The details come from an interview: a barefoot costume with tattered sleeves and tomb-like makeup, a costume prize won at a ball, and a KABC program manager in Los Angeles who spent five months trying to find her. 'Sideshow' goes behind the back curtain of the circus and settles for neither spectacle nor pity. It describes Frank, who found paid work, friends and a family there, away from the medical professionals, scientists and teachers who dehumanized people like him, and it is clear that not everyone was as autonomous or as successful. Music gets its own episode, 'UMAN', in which siblings Danielle and Didier Jean, a singer and one of the composers, talk partly in French about treating the voice as an instrument. They describe using phonetic syllables in place of words and recording the voices of people around them, among the first a cello player who spoke Russian. In 'Ephemeral Podcasts' the show turns the question on itself, asking whether a long-running show and a piece of audio with lasting appeal are the same thing, with The Simpsons as the example. That question runs under everything here. For film lovers, the Vidiots episode and 'Movie Theaters' are natural starting points; for the stranger margins of entertainment history, try 'Sideshow' and 'Vampira'.

Made for: Suits a listener who cares about video stores, neighborhood cinemas and odd corners of entertainment history, and who wants that history told through the people who lived it.

What sets it apart: Ephemeral skips pop culture's greatest hits and picks its fragile, half-forgotten pieces, such as a rental shop's out-of-print VHS shelf, a sideshow worker's paid job and a 1950s TV character, then treats them as history worth recording, with first-hand voices doing much of the telling.

In their own words

The best source on our cultural identity is not the official, historical record — ask any anthropologist, it’s the town dump. Ephemera — those things that were just barely saved, and in some cases not saved at all — emanate with secrets we can only glimpse and mysteries we can never completely answer. The stories may be unfamiliar, but the themes are universal; this is a looking glass, a window into our own fragile, material existence that begs the question, “How will I be remembered?”

Why you'd press play

A VHS shelf becomes an archive when you start asking what streaming never kept.

Press play if you want

  • to reconsider Ed Wood without letting 'worst director' end the conversation
  • to hear how Vampira turned a party costume into a TV character
Read the full recommendation in PlayNext →
Video rental storesMovie theaters and moviegoingPreserving film cultureClassic television horrorCircus sideshow historyMusic across languagesWhy some audio lasts

Talks about

Best episodes of Ephemeral

Short reviews from the PlayNext desk, based on the episodes we processed.

Ephemeral PodcastsDec 31, 2023

A thoughtful podcast farewell asks what remains after the feed goes quiet.

Ephemeral's closing episode treats cancellation, at least in its current home, as a question of cultural memory: what is left when a podcast feed goes quiet?

VampiraOct 24, 2022

A close portrait of Myla Nurmi's four-day creation of Vampyra, from costume prize to horror-host icon.

Vampyra's origin story starts with a costume prize and follows Myla Nurmi as she turns a horror-host job into a character television audiences had not seen before.

Video Stores III: VidiotsSep 19, 2022

A warm, thoughtful look at Vidiot's revival and the archive kept alive on its shelves.

Vidiot's comes through as a Los Angeles institution and a reminder of what video stores made possible: physical media, film curiosity, and human recommendation all meeting in one place.

Movie TheatersAug 8, 2022

A warm, grounded history of movie theaters as architecture, business, habit, and community.

Movie theaters come across as civic rooms as much as screening rooms, with the episode following their shift from ornate picture palaces backed by studios such as Paramount and Columbia to the moviegoing surge of the 1980s, then into the unsettled era after COVID and streaming.

SideshowJul 11, 2022

A sharp look at sideshow history turns curiosity into a question of who gets to be seen as human.

Ephemeral's "Sideshow" looks past the circus image of bright, family entertainment and into a stranger, harsher institution. It treats the sideshow as both a fixed public spectacle, with its own rise and decline, and a much older habit that keeps finding new forms.

Podcasts like Ephemeral

Episodes

  1. 1

    Introducing: Rip Current

    Sep 5, 2024·5m
  2. 2

    Introducing: Consumed from Grim & Mild

    Jan 31, 2024·3m
  3. 3

    Ephemeral Podcasts

    Hidden gem

    ["Ephemeral opens with a clap sync, then declares, 'for the time being...

    Dec 31, 2023·1h 8m·5 clips
  4. 4

    UMAN

    Dec 25, 2023·16m
  5. 5

    Vampira

    Hidden gem

    ["Ephemeral profiles Myla Nurmi, the woman behind Vampyra, from a Depression-era childhood in Massachusetts and Ohio to the KABC Channel 2 debut that made her a 1954 horror-host fixture.", "Sandra Nahmi, Myla's niece and the author of Clamour Ghoul, describes finding her through a Star magazine story about a $10 million Elvira lawsuit and later sorting through diaries, tapes, and three black garbage bags of papers from Myla's apartment.", "The episode ties Myla's Snow White and Evil Queen inspiration to her rough Hollywood auditions, her relationships with Orson Welles, Marlon Brando, and James Dean, and the costume that made Vampyra recognizable on television.", "It closes with the 1981 KHJ-TV revival attempt, when Myla learned the station had given the Vampyra rights to Cassandra Peterson and walked out."]

    Oct 24, 2022·1h·4 clips
  6. 6

    Video Stores III: Vidiots

    Hidden gem

    Ephemeral's "Video Stores III: Vidiots" tracks the Los Angeles store, one of the country's only female-owned and operated video stores, from its 1985 opening at 302 Pico in Santa Monica to its 2017 closure and Eagle Rock reboot.

    Sep 19, 2022·38m·2 clips
  7. 7

    Movie Theaters

    Hidden gem

    ["Jules McLean, director of operations at Quentin Tarantino\u2019s New Beverly Cinema, says the most memorable moviegoing moment can be Elliot Gould sitting three feet away during The Long Goodbye.", "She explains that the New Beverly is a film-only house with 35mm prints, 2,000-foot reels, and pre-shows built from cartoons, shorts, trailers, and intermission tags.", "Trevor Young traces movie theaters from early picture palaces backed by Paramount and Warner Brothers to the multiplex era of AMC, Cinemark, and Regal.", "The episode argues that theaters still matter because packed lobbies, matinee friendships, and family screenings of Live and Let Die, Girls Trip, and The Barefoot Executive create something streaming cannot."]

    Aug 8, 2022·47m·3 clips
  8. 8

    Sideshow

    Hidden gem

    Ephemeral's "Sideshow," produced by iHeart 3D Audio, traces the American sideshow from ancient courts to Coney Island.

    Jul 11, 2022·25m·1 clip
  9. 9

    Loyalty Freak Music

    Hidden gem

    Ephemeral profiles Rose Azzerti, the French producer behind Mon Plaisir, Komiku, Soft and Furious, and Loyalty Freak Music, after more than 200 albums under nearly 20 aliases.

    Jun 6, 2022·40m·2 clips
  10. 10

    Ed Wood II

    Hidden gem

    Ephemeral's Ed Wood episode highlights the odd release history of Night of the Ghouls, which sat in a warehouse for 25 years before Wade Williams paid the lab bill and put it on VHS in 1984.

    May 23, 2022·1h 1m·4 clips
  11. 11

    Ed Wood I

    Hidden gem

    Trevor Young frames Edward D.

    May 9, 2022·56m·4 clips
  12. 12

    Star Ads

    Apr 25, 2022·50m
  13. 13

    Radio Ads

    Apr 11, 2022·57m
  14. 14

    BONUS: Video Game Saves

    Mar 28, 2022·17m
  15. 15

    Video Games II

    Mar 21, 2022·1h
  16. 16

    Video Games I

    Mar 7, 2022·49m
  17. 17

    Walking and Silence

    Feb 21, 2022·40m
  18. 18

    Exploration

    Feb 14, 2022·30m
  19. 19

    Moog Synthesizers

    A tour of the Moogseum exploring the history and legacy of Moog synthesizers with Bob Moog's daughter.

    Jan 24, 2022·51m
  20. 20

    Trash

    Jan 10, 2022·42m
  21. 21

    Noel

    The hosts discuss a childhood favorite Christmas movie about a magical ornament, reflecting on shared memories and the power of ephemeral objects.

    Dec 26, 2021·25m
  22. 22

    Winter Solstice

    Dec 20, 2021·40m
  23. 23

    Romeo Muller & Rankin/Bass

    Dec 6, 2021·34m
  24. 24

    Drugs

    Nov 22, 2021·40m
  25. 25

    Tattoo

    Nov 8, 2021·45m
  26. 26

    Canon Alberic’s Scrap-Book

    Oct 25, 2021·30m
  27. 27

    Inside Canon Alberic's Scrap-Book

    Oct 25, 2021·1h 22m
  28. 28

    Herk Harvey

    This episode explores the world of industrial and educational films, focusing on filmmaker Herc Harvey and the purpose of classroom films.

    Oct 11, 2021·55m
  29. 29

    Drag

    This episode traces the origins of drag from ancient roots to modern pop culture, focusing on RuPaul's Drag Race.

    Sep 27, 2021·54m
  30. 30

    37 Days of Peril

    The episode recounts the story of Truman C.

    Sep 13, 2021·54m
  31. 31

    Video Stores II

    Aug 30, 2021·1h 6m
  32. 32

    Video Stores I

    Aug 16, 2021·52m
  33. 33

    UFOs

    Aug 2, 2021·59m
  34. 34

    Alan Akaka

    Jul 26, 2021·1h 46m
  35. 35

    I Can Never Let You Leave Me

    Jul 12, 2021·56m
  36. 36

    Camp Bryn Afon

    The host thanks listeners, announces schedule changes, and introduces a story about a man whose obsession with collecting obscure records began with a single album that marked major life events.

    Jun 28, 2021·58m
  37. 37

    Self-Released

    Jun 21, 2021·1h 8m
  38. 38

    Archival Records

    Jun 14, 2021·47m
  39. 39

    Laughing Record

    Jun 7, 2021·44m
  40. 40

    William Grant Still

    May 31, 2021·48m
  41. 41

    Alice Guy

    May 24, 2021·1h 1m
  42. 42

    Acoustic Fossils

    May 17, 2021·41m
  43. 43

    Five Paintings

    May 14, 2021·18m
  44. 44

    Kika Kila

    May 10, 2021·56m
  45. 45

    §10 | Trailer: Season Two

    May 3, 2021·3m
  46. 46

    Thanksgiving Leftovers

    Nov 26, 2019·33m
  47. 47

    The Haunted Orchard

    Oct 28, 2019·23m
  48. 48

    Handmade Records

    The host discusses a record label that releases music on vinyl and other old formats, exploring the cultural significance of physical media.

    Sep 30, 2019·1h 13m
  49. 49

    The Tallest Rock

    Aug 28, 2019·14m
  50. 50

    Taped Over Interview: Matt Frederick

    The host interviews producer Matt Frederick about a family tape containing rare home recordings from the 1950s, exploring the significance of ephemeral audio artifacts.

    Jul 22, 2019·50m