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Cultivating a Craft

Matthew McLaughlin, Conner Reeves, Matt Jeffries

9 episodes listed below

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In their own words

Cultivating a Craft is a real time account of the launch of Fertile Ground Beer Co., a brewery-in-planning in Jackson, Mississippi set to open in 2021. In each episode, the founders of FGBC take you on their journey and highlight integral facets of opening any startup business including defining your “why”, building a team, and developing a brand. This 10 episode season starts with the idea of a brewery, and ends with the sharing of a cold beer in the newly-opened Fertile Ground Beer Co. taproom. Join us as we discuss the journey from start to finish.

Talks about

Business & FinanceEntrepreneurship

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Episodes

  1. 1

    The Fertile Ground Beer Thesis

    ·26m
  2. 2

    Our Ethos and Core Values

    ·30m
  3. 3

    Creating a Space

    ·30m
  4. 4

    Brewery 2.0, the What and How

    ·24m
  5. 5

    Teaser Episode- Cultivating a Craft

    ·21m
  6. 6

    Making the Liquid: Introducing our Head Brewer

    ·24m
  7. 7

    Building the Team, the Who

    ·24m
  8. 8

    The Origin Story and Starting with Why

    ·22m
  9. 9

    A Third Space: Location, Location, Location

    ·20m