A Wall Street exit becomes a sharp bet on building a new beer category.
Athletic Brewing and the NA Beer Revolution opens with Bill Shufelt leaving Point 72 after six years, a move that lands as both risky and carefully chosen.

Corporate rivalry, told as pressure-tested history.
Business Wars tells business history as a sequence of pressure points: a launch in trouble, a founder risking everything, a category leader missing its next threat. Its strongest episodes make strategy feel immediate without losing sight of money, market share, and consequence.
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Business Wars is a narrative business-history series about companies facing rivals, market shocks, and self-inflicted pressure. It works best when a familiar brand suddenly looks vulnerable. A streaming launch can be thrown off course by one artist's public objection. A sports-drink empire can miss the next superstar and hand credibility to a challenger. A performance-apparel company can chase Nike into software, sponsorship, and signature shoes at the same time. A non-alcoholic beer startup can begin with one founder preparing to quit a Wall Street salary for a category still fighting stigma. The show turns those moments into brisk, scene-led stories. It uses dramatized exchanges, but the scenes are usually a path into business mechanics rather than an end in themselves. The listener gets the pressure first. Then come the incentives, the market position, the money, and the strategic consequence. Recent episodes move across consumer culture with unusual range, from Athletic Brewing and Apple Music to Under Armour, Nike, Gatorade, and Powerade. Sports are a recurring engine because athlete endorsements, fan loyalty, and category leadership make commercial stakes easy to see. Music episodes bring a different kind of leverage, where artists, labels, platforms, and public opinion can collide before a product even launches. The pacing is tight. The tone is controlled. It is dramatic without treating every corporate move as genius or disaster. Numbers appear when they sharpen the story: user counts, acquisition prices, endorsement money, market share, and sales volume. That makes the show approachable for casual listeners while still giving business-minded listeners something concrete to track. David Brown's hosting gives the series a steady editorial frame, especially when episodes shift from boardroom crisis to broader market pattern. The result is a large-catalog show for people who like strategy told through conflict, reversal, and consequence.
Made for: For listeners who enjoy business history, brand strategy, sports marketing, music platforms, and founder stories told with momentum. It also fits people who want market context without a finance lecture.
What sets it apart: Business Wars makes corporate strategy feel narrative without abandoning the practical details: launches, acquisitions, endorsements, market share, and competitive timing. Its dramatized scenes give the stories shape, while the narration keeps returning to why the decisions mattered.
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.
Based on 6 episodes we listened to · September 2026
Business Wars makes music-industry power struggles clear through researched narration, dramatized scenes and close attention to the decisions behind streaming.
Business Wars treats the music business as a contest over leverage, money and control. In Spotify vs Apple Music | Dehumanizer, David Brown follows the streaming rivalry through Taylor Swift's public pressure on Apple, Spotify's stock-market debut and the record labels'…
Gatorade's LeBron fumble becomes your crash course in how incumbents accidentally arm the competition.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A Wall Street exit becomes a sharp bet on building a new beer category.
Athletic Brewing and the NA Beer Revolution opens with Bill Shufelt leaving Point 72 after six years, a move that lands as both risky and carefully chosen.
Gatorade stays ahead after Jordan, but letting LeBron pass gives Powerade its opening.
A retirement announcement turns into a pressure test for Gatorade as Business Wars tracks the brand's uneasy life after Michael Jordan. The episode follows Jordan's 1999 exit through the decision that left LeBron James open to Powerade, using the Jordan and Mia Hamm transition…
The Gatorade bath becomes a sharp case study in how a sideline ritual helped carry a drink into sports culture.
Gatorade's rise opens on a royalties fight, as 46 members of the Gatorade Trust weigh a 1972 settlement that would send part of their income to the University of Florida, the school that had once declined to help turn the drink into a business.
A hot-field fix turns into a plainspoken case for selling Gatorade.
Business Wars settles into humid Gainesville, where Dr. Robert Cade comes home worn down after weeks spent on a dehydration problem for the Florida Gators. Mary rests a hand on his shoulder, the rotary fan cools his face, and the sense of fatigue lands quickly.
Buy now, pay later looks cheerful until the debt and the plumbing start to crack.
This episode treats buy now, pay later as the friendliest kind of debt, then steadily peels back the shine. Business Wars is sharpest when it sets those four small, interest-free payments against the harder reality of more than 60% of customers juggling multiple loans, plus the…
A celebrity endorsement opens the door to the bigger bets behind plant-based meat.
Business Wars treats the plant-based meat fight as a business story about a hot category running into the cost of its own ambition. It starts in Ethan Brown's El Segundo office, where a Kim Kardashian endorsement is supposed to lift Beyond Meat while debt rises and cash runs…
A sharp streaming-war episode about how artist pay, capital, and Android app versions became leverage in Spotify's fight with Apple.
Business Wars frames the streaming rivalry as a fight over leverage, starting nine days before Apple Music's launch, as Taylor Swift's objection to unpaid trial streams threatens to shape the service before it even arrives.

Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.

Abbey Ashley's playbook for turning your job skills into a virtual assistant business.

Naval Ravikant on epistemology, startups, and crypto, from David Deutsch to Vitalik Buterin.

Alex Theuma interviews SaaS founders and investors on scaling to $10M-plus ARR.

Guy Raz traces founders' origin stories and fields live advice-line calls from entrepreneurs.

Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
In June 2015, Taylor Swift's public criticism forces Apple to pay artists during Apple Music's free trial just before launch.
In May 2022, Beyond Meat CEO Ethan Brown launches a Kim Kardashian ad amid financial struggles, but it sparks controversy over fake chewing.
This episode details Elon Musk's sudden decision to reject a board seat and instead make a surprise offer to buy Twitter outright, catching its leadership off guard.
Bill Shufelt walks into a Point 72 meeting on January 2, 2017, ready to leave his Wall Street job behind.
This episode details the 2015 crisis when Taylor Swift publicly criticized Apple Music for not paying artists during its free trial, prompting urgent negotiations between Apple executives and Swift's team.
This episode explores the competitive clash between Spotify and Apple Music in 2015, focusing on Apple's launch of Apple Music and the controversy sparked by Taylor Swift's protest over artist payments during the free trial period.
This episode explores the business of signature sneakers, focusing on Under Armour's challenge to Nike through deals like Steph Curry's and the evolving competitive landscape with new brands.
This episode explores Under Armour's strategic decision in 2014 to potentially acquire fitness apps MyFitnessPal and Endomondo to compete with Nike's established fitness tracking ecosystem.
Coca-Cola's board kills Doug Daft's nearly $16 billion Quaker Oats bid, and Warren Buffett argues the deal is too expensive for a category worth less than $3 billion.
Business Wars' "Gatorade Sweats the Competition | Be Like Mike" tracks Gatorade from a 1972 University of Florida royalty fight to Michael Jordan's 1991 endorsement deal.
It's a humid summer evening in Gainesville, Florida, in 1965.
David Brown opens on the pitch behind buy now, pay later: four small interest-free payments instead of one larger charge.
This episode explores a tense moment at Impossible Foods where founder Pat Brown clashes with executives over management priorities while pushing the company's mission to disrupt the meat industry.
This episode explores the early business rivalry between Beyond Meat and Impossible Foods, focusing on a 2015 meeting where Google Ventures attempted to acquire Impossible Foods.
This episode revisits the rise and fall of Beyond Meat and Impossible Foods, exploring their rivalry and impact on the meat industry, while connecting to broader consumer trends in protein consumption.
This episode explores the pivotal moment when Five Guys founder Jerry Murrell considers franchising his successful burger chain after pressure from his family and a meeting with former NFL player Mark Mosley.