Business Punk – How to Hack

Business Punk – How to Hack is a German-language business interview show for people who care about startups, growth, technology, and the mechanics behind modern companies. It does not linger long in theory. The format tends to start with a clear question and keep pressing until the guest’s story turns into a usable lesson. That can mean testing demand with eBay classifieds before building a shop. It can mean using Notion and AI models to compare customer-support answers, with Claude, GPT, and Gemini discussed in terms of actual ticket quality. It can mean asking what changes after a major exit, when the money matters less than the sudden silence after leaving the company. The show’s world is German and European business: founders, investors, family offices, growth capital, talent gaps, bureaucracy, boardroom culture, and market access. It is energetic without becoming chaotic. Guests get space to explain, but the conversation keeps returning to what worked, what failed, and what someone else can learn from it. The feed also carries adjacent Business Punk strands such as How to Invest and Choose Germany, widening the lens from founder tactics to investing strategy and national startup competitiveness. In those episodes, capital markets, later-stage funding, exits, resilience, and impact sit beside more personal questions about identity after selling a company. Marketing and personal brand also recur, especially LinkedIn as a practical channel for co-investors, customer leads, talent, and startup visibility. The show is most useful when it gets concrete. A product idea is tested before it is romanticized. A funding problem is tied to pensions, insurance money, IPO routes, and European coordination. A conversation about women in boardrooms turns into a sharper look at quotas, performance myths, expectation management, and informal power rules. The result is a brisk, operator-minded show that treats business optimism as something that has to survive contact with execution.