Product craft from inside the build process.
Build with Maggie Crowley is a product-management show rooted in the working habits of Drift teams and guests. Episodes translate messy product work into usable rituals: naming work clearly, writing one-pagers, bringing design and engineering into the room, and grounding decisions in customer evidence.
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Build with Maggie Crowley is a product-management show built around practical operating habits. Its center of gravity is the everyday work that happens before and after a team decides to build. One-pagers, story time, customer evidence, product marketing, copywriting, launch pressure, and AI all sit inside that frame. The show repeatedly asks how a product team turns a problem into shared context, then into a solution people can actually ship. It is specific about artifacts. The one-pager is described through sections such as story, background, goals, requirements, time box, and concepts or references. Story time is treated as the next team step after that, where product, design, and engineering clarify the problem and turn assumptions into open questions. Shipping is treated with similar discipline: commit to a date, name the work, tell a simple story, and bring evidence from customers. The conversations also make room for language itself. Copywriting is presented as part of product work because customer words can shape landing pages, in-product copy, and the way engineers understand what they are building. Product marketing gets similar treatment, with attention to roadmap input, messaging, positioning, market research, competitive context, and sales alignment. The AI episode keeps the subject practical by focusing on applications such as chatbots, image recognition, anomaly detection, information extraction from complex documents, and prediction. The show’s sound is casual but not loose. Guests interrupt, tease, challenge assumptions, and come back to concrete examples. Drift is not just background branding here; it supplies the working setting, the internal customers, and many of the product rituals under discussion. There is a recurring mix of earnest process talk and office-culture humor, including the show’s running appetite for six-star reviews. It suits a listener who wants product management explained as a set of behaviors rather than a set of slogans. The strongest fit is someone working near product, design, engineering, sales, marketing, or AI who wants cleaner ways to frame problems, align teams, and ship.
Made for: Suits a listener who works near product teams and wants concrete practices for scoping problems, aligning teams, and shipping software. It also fits designers, engineers, marketers, and sales partners who want to understand how PM decisions get made.
What sets it apart: The show stands out by using Drift’s own product rituals as working examples instead of staying at the advice level. It connects product management to writing, customer language, team facilitation, product marketing, and AI without treating them as separate disciplines.
Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.
Maggie Crowley's one-pager frames your problem; story time makes your favorite solution wait its turn.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A candid Drift story turns customer language into a practical tool for product and copy decisions.
Product management comes through here as a writing problem: the work of turning customer language into product choices and copy people can immediately recognize.
A practical look at Drift's six-section one-pager for turning customer insight into shared project context.
Build with Maggie Crowley gives the one-pager a practical role: a researched story that defines the problem before a project starts. Maggie and Daphne, both on Drift's product team, break the document into six parts: story, background, goals, requirements, time box, and concepts…
A grounded look at turning a one pager into a shared product conversation.
Build looks at what happens after a product manager writes a one pager: story time, where product, design, and engineering meet to clarify the problem and surface the questions that will shape the work.
David Cancel revisits his PM and MBA stance, then makes the stronger case against cherry-picking product frameworks.
David Cancel's visit to Build opens with a useful bit of self-accounting. Maggie brings back his old arguments about hiring PMs and MBAs, and he separates what he meant from the reputation those comments picked up.
A practical look at product marketing's place between product, sales, market insight, and the roadmap.
Product marketing gets a useful, grounded look here as Aurelia Solomon traces her route through sales, partnerships, and the discipline itself before laying out how it works with product management.
Carlos Gonzalez de Villaumbrosia interviews CPOs from Shopify, Etsy, TikTok, and OpenAI.
Product lessons from technology's turning points.
Practical product thinking for stronger bets.
Practical product leadership beyond the framework.
Craig Daniel, Drift’s VP of Product, explains how Drift used a first-Tuesday release cadence to ship a new product every month.
Dave Gerhardt tells Maggie Crowley that copywriting and storytelling are the key to product management because teams must explain the “why” before they build.
Maggie Crowley talks with Aurelia Solomon, Drift's director of product marketing, about what PMM does, how it is measured, and why it matters to product managers.
Build's Maggie Crowley and Drift PM Alexa Nguyen break down "story time," the meeting that happens after a one pager and before solution work starts.
Maggie and Daphne answer the question what is the one pager on Build by showing why Drift uses it as the first step before any project begins.
David Cancel revisits his old positions on hiring PMs and MBAs with Maggie Crowley, saying the answer is still “it depends” on domain and company stage.
Maggie Crowley re-releases an episode explaining the OnePager, a tool for scoping and defining problems in product development.
Three podcast hosts discuss their experiences and lessons learned from running side-hustle podcasts while working full-time.
Maggie Crowley interviews Ashley Fidler about practical applications of AI in product management, debunking myths and discussing use cases like chatbots and anomaly detection.
Maggie Crowley interviews Joa Spearman, founder of Locallure, about his journey starting a local recommendations company in a crowded market.