Practical branding with a human voice.
Brand You Personal Branding follows Mike Kim through the real work of building a recognizable professional identity. Recent episodes move between solo teaching, conference reflections, and interviews about AI, networking, career visibility, creative practice, and staying authentic under pressure.
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Brand You Personal Branding is a show about turning expertise into a public identity people can understand, remember, and trust. It works best when it gets past the polished version of business advice. Recent episodes spend time with the messy middle: rehearsing a South by Southwest session, realizing a business no longer feels authentic, testing an artist date, or figuring out why technically good words still sound generic. The show is practical, but it is not sterile. Mike Kim uses stories, jokes, frameworks, and interviews to connect branding to everyday decisions about voice, relationships, visibility, and creative energy. One episode builds from Blackwing pencils and The Artist’s Way into a larger reflection on creative inputs. Another contrasts two different preparation styles before co-presenting with Ryan Levesque. Conversations about AI focus less on novelty and more on what automation cannot supply: human taste, judgment, presence, and the hard-won texture of a real point of view. The show also pays close attention to professional relationships. Episodes with Selena Soo and May Busch connect networking, corporate visibility, consulting, coaching, speaking, and authorship to the broader question of how opportunity actually travels. The business advice is often aimed at entrepreneurs, consultants, coaches, speakers, authors, and creators, but the corporate episodes make the ideas useful beyond solo work. There is also a recurring concern with performance. Not fake performance, but the way clothing, slides, delivery, stories, and tone all shape how an idea lands. The show’s recurring claim is that personal branding is not merely looking impressive. It is becoming clear. That clarity includes knowing what kind of voice a person has, what kind of business they want to build, and what kinds of relationships can support it without becoming transactional. The tone can be blunt and casual, though the underlying instruction is structured. For listeners tired of generic content templates, Brand You Personal Branding offers a more grounded way to think about influence: specific stories, repeatable frameworks, and a steady push toward work that feels like the person behind it.
Made for: For entrepreneurs, consultants, coaches, authors, speakers, creators, and career builders who want clearer positioning and stronger professional relationships. It also suits people trying to sound less generic in public-facing work.
What sets it apart: The show links personal branding to lived process: rehearsals, creative habits, wardrobe decisions, AI tradeoffs, and relationship-building. It favors concrete stories and usable frameworks over generic content advice.
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestsellin…
Short reviews from the PlayNext desk, based on the episodes we processed.
Jay Ferugia's long fitness background and gym-floor examples make the case for training that builds strength, confidence, and real momentum.
The episode traces Jay Ferugia's more than 25 years in fitness and keeps its attention on the basics that shaped his work: helping hard gainers build muscle, get stronger, and build confidence.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
SaaS operators on scaling, pricing and AI, metrics included.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Mike Kim interviews Jay Ferrugia, a 25-year fitness pioneer who started an underground gym in 1994.
This episode features an interview with May Busch, former COO of Morgan Stanley Europe, discussing personal branding, career insights, and her new book 'Visible'.
Host Mike Kim shares a personal three-month experiment with 'artist dates' from Julia Cameron's The Artist's Way.
The host shares their experience with implementing 'artist dates' from Julia Cameron's The Artist's Way, culminating in a discovery of Blackwing pencils at the Brooklyn Museum and their fascinating history.
The host reflects on co-presenting at SXSW with Ryan Levesque, highlighting their contrasting preparation styles and how the experience provided insights into collaborative work and personal branding.
Mike Kim interviews JJ Virgin about how AI is being used to preserve institutional knowledge, extend coaching access, and support her businesses.
Ryan Levesque tells Mike that a failed 2021 business sale led him to recognize that his company and writing no longer felt authentically his.
This episode explores how to develop an authentic voice in communication by identifying one of five voice types, moving beyond generic writing to become more persuasive and memorable.
The host recounts four months of intense work, a hospital stay, and two and a half additional weeks of illness before questioning which days are worth repeating.
Mike Kim tells his niece Nila that a million social followers do not guarantee income or genuine fans.
This episode features an interview with May Busch, former COO of Morgan Stanley Europe, discussing personal branding, career transitions, and her new book 'Visible'.
Mike Kim and Andy Storch explain how they co-authored Own Your Brand, Own Your Career after combining Kim's entrepreneurial personal-brand expertise with Storch's corporate experience.
Mike interviews Selena Soo about her new book 'Rich Relationships' which provides practical strategies for building a valuable business network, especially for introverts.
This episode features Jay Ferrugia discussing his pioneering role in the fitness industry, focusing on group training and athletic-style workouts for hard gainers, and exploring his business journey and rebellious approach.
This episode discusses five common mistakes people make when trying to monetize their expertise with a small audience, starting with the error of selling low-ticket items first instead of focusing on high-ticket offerings.