Books, Business, & Mindset - A Podcast for Authors

Jen Graybeal Creative Coaching

21 episodes listed below

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Practical author business with a warm publishing brain.

The gist

Books, Business, & Mindset is a warm author-business show built around practical craft, career, and mindset conversations. Episodes move from friendly interviews into usable lessons on rights, royalties, email marketing, planning, reader connection, and staying adaptable when the business changes.

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About Books, Business, & Mindset - A Podcast for Authors

Books, Business, & Mindset looks at author life as both creative practice and small business. The tone is warm. The substance is practical. Across interviews and solo episodes, the show keeps asking what helps writers move from vague ambition to real decisions about craft, marketing, publishing, planning, rights, and community. Guest conversations often begin with personal writing histories, then widen into career lessons. Lisa Raine brings the conversation into rights, royalties, copyright registration, and historical romance. Y.M. Nelson connects author visibility with email marketing, romance fandom, Star Trek, superhero shows, and the fun of readerly nerd culture. Lucinda McGarry’s episode turns toward data, Facebook ads, Kindle Unlimited pages read, boxed sets, and the kind of pivot that changes an author’s sales trajectory. Toby Doyle brings romance, cozy mysteries, writing community, GenreCon, and the long process of finding time for stories. Kelly Farmer’s appearance folds queer contemporary romance, found family, improv, acting techniques, conference panels, and creative energy into the same author-business frame. The solo episodes are more instructional, but they keep the conversational feel. Marketing tactics are separated from strategy. Planning starts with a messy brain dump. Author teamwork is treated as a real need, not a sentimental slogan. The show is strongest when it translates abstract publishing advice into ordinary working choices: what to promote, who the audience is, when to change language, how to read the data, and why support matters. It favors encouragement with enough directness to be useful. It also has a clear affinity for genre fiction, especially romance and mystery, without narrowing itself to craft talk alone. The result is a show for authors who want their writing lives to feel less improvised and more intentional.

Made for: This show suits authors who want clear, friendly guidance on publishing, marketing, planning, and sustaining a writing career. It is especially relevant for genre-fiction writers navigating romance, mystery, reader communities, ads, newsletters, and long-term creative momentum.

What sets it apart: The show blends author interviews with hands-on business coaching, so personal writing stories usually lead into usable choices. Its strength is making rights, marketing frameworks, planning systems, and career pivots feel approachable without flattening the realities of publishing.

In their own words

Running an author business is so much more than writing. Jen Graybeal (she/her) is a certified creativity coach, educator, and editor that has spent more than ten years helping authors create stories they are proud of and businesses that align with their individual vision of success. She empowers authors through encouraging feedback, collaborative problem solving, and gently-applied tough love. Visit her website for client testimonials at www.jengraybeal.com or follow her on the socials: @JenTheEditor.

As heard by us

Based on 5 episodes we listened to · September 2026

Books, Business, & Mindset turns the commercial side of authorship into concrete decisions about planning, promotion, rights, and adaptation.

Jen Graviel treats an author's career as an operating problem: define the goal, separate strategy from tactics, and turn vague intentions into work that can be scheduled.

Read our full review in PlayNext →

Why you'd press play

This is your reset button between "fix website" and yet another doomed social calendar.

Press play if you want

  • to turn "fix website" into actions your brain can actually schedule
  • a marketing strategy before you sacrifice another afternoon to social posts
Read the full recommendation in PlayNext →
author business strategyrights and royaltiescopyright registrationemail marketing for authorsromance and cozy mystery writingplanning and brain dumpsFacebook ads and sales datawriter community and support teams

Talks about

Best episodes of Books, Business, & Mindset - A Podcast for Authors

Short reviews from the PlayNext desk, based on the episodes we processed.

Level Up Your Author Business: Rights, Royalties, and Real Talk with Lisa RayneApr 15, 2026

A practical guide to author rights, copyright registration, and the cost of waiting too long.

Jen Graviel steers this conversation with Lisa Raine toward a clear business question authors cannot ignore: what happens when a work is used before registration is in place.

Romantic Suspense, Writer Community, and Pivoting with Data — Loucinda McGary on Staying in the GameApr 1, 2026

A practical author-business conversation about reinvention, data, and keeping books moving.

Lucinda McGarry's move from government work into romantic suspense gives the episode its center, and Jen Graviel keeps the focus on the practical steps behind that shift: leaving state service in September 2003, publishing through a small press, parting ways in 2010, and then…

Queer Romance, Supervillain Shenanigans, and Writing Found Family with Author Kelly FarmerMar 19, 2026

An author's acting and improv background informs a practical look at creative process.

Kelly Farmer's conversation on Books, Business, and Mindset keeps its focus on queer contemporary romance and the habits that help sustain the work. Farmer, who has been writing romance novels since junior high, comes back to the belief that everyone deserves a happy ending.

The 4Ps of MarketingSep 4, 2025

A practical reset for authors who keep mistaking activity for strategy.

Books, Business, and Mindset uses the four P's to give authors a plainspoken reset on marketing. Jen Graviel draws a clear line between strategy and the busier tactics that often crowd it out, including social media posts, calendars, newsletters, and advertising.

Planning with Clarity, Confidence, and Focus - Part 1Aug 7, 2025

A grounded planning reset for turning an author's loose list into actions, protected time, and visible progress.

Planning for an author business is framed as a way to take back the day, especially when the year has drifted or never had much structure to begin with.

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Episodes

  1. 1

    40+ Books and Still Curious: Cathy Maxwell on Writing, Reinvention, and her Leap to Indie Publishing

    Jun 3, 2026·1h 4m
  2. 2

    Pirate Queens, Reapers, and Joyful Chaos: Allison/ Alli Temple on Brand, Boundaries, and Big Creative Swings

    May 27, 2026·49m
  3. 3

    Write, Publish, Profit: Moni Boyce’s Playbook for Career Resilience

    Jen Grabial, a certified creativity coach for more than 10 years, interviews Moni Boyce, a USA Today best-selling romance author and former film producer.

    May 20, 2026·1h 10m·2 clips
  4. 4

    On Your Shoulders - A Mindful Moment

    May 6, 2026·7m
  5. 5

    Rock Shows, Rescue Pets, and Radical Creativity: R.L. Merrill on the Choices Authors Make

    Apr 29, 2026·1h 1m
  6. 6

    Art, Patreon, and Pirates with Lin Lustig: A Discussion About Authenticity and Ill-Fitting Shoes

    Apr 22, 2026·46m
  7. 7

    Level Up Your Author Business: Rights, Royalties, and Real Talk with Lisa Rayne

    Hidden gem

    The practical warning hits early.

    Apr 15, 2026·59m·4 clips
  8. 8

    Email Marketing for Authors and the Many Benefits of Being a Nerdy Romantic with Y.M. Nelson

    Jen Graviel interviews Y.M.

    Apr 8, 2026·1h 5m
  9. 9

    Romantic Suspense, Writer Community, and Pivoting with Data — Loucinda McGary on Staying in the Game

    Hidden gem

    Jen Graviel opens by introducing Lucinda McGarry and sketching the arc of her writing life.

    Apr 1, 2026·51m·3 clips
  10. 10

    Romance, Murder, and Community: Tobi Doyle on Cozy Mysteries, Marketing Mindset, and GenreCon

    Jen Grabeel interviews hybrid romance and cozy mystery author Tobi Doyle about her writing journey, upcoming series, and marketing mindset.

    Mar 25, 2026·53m
  11. 11

    Queer Romance, Supervillain Shenanigans, and Writing Found Family with Author Kelly Farmer

    Hidden gem

    Jen Graviel welcomes Kelly Farmer and introduces her as a best-selling author of queer contemporary romances with snarky humor and plenty of heart.

    Mar 19, 2026·1h 1m·4 clips
  12. 12

    Season 2 Trailer

    Mar 19, 2026·1m
  13. 13

    The 4Ps of Marketing

    Hidden gem

    Jen Graviel opens by framing the four P's as a marketing framework used across lots of industries, including for authors.

    Sep 4, 2025·41m·2 clips
  14. 14

    Three Teams Every Author Needs

    Jen Graviel discusses the three essential teams every author needs: a writing team, a publishing team, and a marketing team.

    Aug 20, 2025·32m
  15. 15

    Planning with Clarity, Confidence, and Focus Part 2

    Jen Graviel continues her planning process series, emphasizing the importance of a complete brain dump without self-censorship.

    Aug 14, 2025·25m
  16. 16

    Planning with Clarity, Confidence, and Focus - Part 1

    Jen Graviel presents a six-step planning system for authors that moves from capturing every task to regularly reviewing the list.

    Aug 7, 2025·29m·2 clips
  17. 17

    Outsmart Your Inner Critic: Surprising Lessons from the Voices in Your Head

    Jul 31, 2025·26m
  18. 18

    Intro to Editors and Different Types of Editing

    Jul 24, 2025·36m
  19. 19

    Mapping a Strategy for Change

    Jul 16, 2025·21m
  20. 20

    DIY Developmental Editing

    Jul 1, 2025·40m
  21. 21

    Facing our Story Issues

    Jul 1, 2025·30m