Blazing Trails

Blazing Trails is a Salesforce Studios business interview show with a practical, executive-level lens. Michael Revo usually keeps the pace steady, setting up a business question and then letting guests supply the operational detail. The show’s category points toward corporate net zero, and sustainability is a real strand. Still, the recent run is broader than that. Episodes move across generative AI, CRM, sales productivity, retail strategy, entrepreneurship, banking, customer trust, and business-led climate work. The AI conversation around Einstein GPT is framed through what CRM teams already do: score opportunities, extract coaching moments from sales calls, and turn knowledge articles into case-solving support. The sales episode with Tiffany Bova is especially concerned with friction. It asks why sellers still lose so much time to non-selling activity despite a huge expansion in sales and marketing technology. That kind of question is where the show is most useful. It does not simply celebrate new tools; it asks what process, data, and team structure have to change for the tools to matter. Founder episodes bring the same lens to company building. Iman Abouzaid talks about Incredible Health through hiring discipline, product leadership, customer listening, NPS surveys, and the need to decide what not to build. Retail coverage is grounded in seasonal pressure. Rob Garf’s holiday shopping conversation turns discounting, loyalty programs, sustainable shipping, and early buying behavior into a picture of how retailers try to protect both margin and customer connection. The customer-experience episodes lean more philosophical but stay commercial. Seth Godin and Brian Solis talk about trust, empathy, and the challenge of telling a consistent customer story across many channels. Sustainability episodes bring in leaders from Marriott, Salesforce, and Crowley to discuss data, supplier diversity, greenhouse gas emissions, and net zero goals. The show is corporate without being cold. It is best for listeners who want polished business conversations that connect values language to execution, especially inside large organizations where customer data, operational efficiency, and public commitments all meet.