Channel tech explained for practical partner growth.
B2B Tech Talk with Ingram Micro turns vendor programs and distribution services into plain business context for channel partners. Its conversations move from product names and acronyms toward outcomes: readiness, adoption, financing, services, and partner growth.
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B2B Tech Talk with Ingram Micro is a polished channel-technology show built for people who need to understand vendor programs before they have to explain them to a customer. It does not move like a news desk. It works more like a guided briefing, with a host asking practical questions and guests turning acronyms, offerings, and partner motions into usable context. Recent episodes lean heavily into Cisco, AWS, Ingram Micro services, and the mechanics of partner growth. The Cisco conversations cover the Enablement Team, customer experience, Partner Value Index scoring, AI programs, security, networking, compute, and the services needed to turn a product sale into a supported solution. The AWS episode on OLA frames cloud migration as an assessment-led process, with Ingram Micro positioned around readiness, professional services, and the ability to meet partners at different levels of capability. The show also spends time on operational topics such as digital financing, automation, data analysis, marketplaces, and the changing landscape for services. A Zebra episode widens the frame into mobile computers, tablets, thermal print, device strategy, and the voice of customers shaping future hardware. The Wi-Fi 7 discussion shows the format at its most explanatory, pausing over radio-wave complexity, governing bodies, and what a new wireless generation means for businesses. The conversations are friendly, but they stay close to the work. Light banter appears, then the episode returns to process, program names, and customer outcomes. That rhythm makes the show useful for MSPs, IT channel teams, and partner organizations that need a practical map of what is being offered and why it matters. Its strongest quality is translation. A discussion might start with a part number, rebate score, migration assessment, or device portfolio, then broaden into adoption, services, end-user outcomes, and the partner’s role after the sale. The copy is consultative rather than flashy. The show is most valuable when a listener wants to understand how Ingram Micro, Cisco, AWS, Zebra, and related programs fit together inside the day-to-day business of selling and supporting enterprise technology.
Made for: The show is for MSPs, IT channel professionals, vendor partner teams, and business-minded technologists who need practical context around enterprise offerings. It also suits listeners preparing customer conversations around cloud, networking, AI, financing, and services.
What sets it apart: Its edge is the distribution-channel lens: vendor technology is explained through partner enablement, service delivery, adoption, financing, and customer outcomes. The show turns program mechanics into a business case without losing the technical vocabulary.
Want to be the first to know about new technology before it becomes mainstream? Whether you’re an IT professional, CIO, an investor in tech companies, or even a computer science student, this podcast will bring you the information you need to stay relevant and be successful in the tech industry from some of the top people and companies in the world. Episodes will feature topics such as IoT, cloud evolution, augmented reality, the future of artificial intelligence, improving ROI and more.
Based on 6 episodes we listened to · September 2026
B2B Tech Talk makes enterprise technology legible by following products through partner programs, deployment choices, and customer outcomes.
Shelby Skirhock keeps B2B Tech Talk with Ingram Micro focused on the decisions behind a technology sale. Her interviews typically begin by defining an offering, then move toward implementation, partner support, and the business outcome a customer is trying to reach.
Cisco partner rebates have a scorecard; Shelby Skirhock asks the questions you'd bring to the meeting.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A Cisco enablement conversation that keeps the sale tied to the customer's outcome.
B2B Tech Talk with Ingram Micro keeps its attention on the Cisco Enablement Team and on what comes after the part number. The discussion moves from supply chain basics toward a more grounded question of purpose: what the customer needs, who will use it, and what outcome the…
Cisco CX is framed as a practical partner play, with scoring tied to rebates and preferred status.
Cisco CX comes across as a business-focused conversation, with Shelby Skirhock guiding Chris Blackwell and John Calhoun through how customer experience, renewals, and the partner value index connect.
A practical partner-focused look at how AWS OLA data can clarify migration decisions.
AWS's Optimization Licensing Assessment comes through as a practical tool for lowering migration uncertainty. The discussion frames OLA as a data-led way to clarify licensing questions, workload needs, and what a move to AWS may actually involve.
A partner-facing look at how Ingram Micro and Cisco are packaging AI through Enable AI.
B2B Tech Talk with Ingram Micro focuses on how channel partners can turn AI into a practical business practice, with Joyce Hoffman and John McNally walking through Enable AI and Cisco's role in it.
A practical tour of desktop peripherals and the design choices that shape them.
The episode follows B2B Tech Talk with Ingram Micro as it features Alan Rosenbaum, Manufacturer's Representative for Adesso, and keeps its attention on the modern desktop and the peripherals that support it.
A practical look at public-sector modernization, from paper records to faster digital processing.
Tony Celeste and Shelby Skirhock frame the public sector as government-funded and operational organizations, and Celeste's rundown of federal civilian agencies, the Department of Defense, the U.S.
Late-night headlines with side-eye and velocity.
Host Jack Rhysider narrates true hacking, breach, and privacy stories from the people involved.
David Pierce and Verge staffers cover AI industry news, gadgets, and tech policy weekly.
Long-form interviews on AI coding agents, infrastructure, and security, plus a recurring SED News roundup.
Founders and engineers on AI coding agents like Claude Code, and supply chain security.
Shelby Skirhock interviews Alan Rosenbaum from Adesso about computer peripherals for modern work environments.
Tony Celeste, Executive Director for Ingram Micro Public Sector, explains how Cisco and Ingram Micro support government digitization.
Shelby Skirhock opens with Ingram Micro's Xvantage sponsorship and three Ingram Micro technical enablement engineers.
Shelby Skirhock opens the conversation with Chris Blackwell and John Calhoun on Cisco CX and the partner program.
Shelby Skirhock speaks with Casey Pysak, Senior Partner Solutions Architect with AWS, about the AWS Optimization Licensing Assessment, or OLA, and how it fits into Ingram Micro's cloud readiness assessment.
Shelby Skirhock interviews Pam Johnson, Microsoft's Director of Partner Marketing for Business Applications, about helping partners sell Microsoft Dynamics 365 Business Central.
Shelby Skirhock opens by framing AI as a shift in how channel partners deliver value.
An interview with Eric Helton from Zebra Technologies about their enterprise mobile computers and tablets portfolio.
This episode discusses how MSPs can maximize growth through partnerships with Ingram Micro, Cisco, and AWS.
Host Shelby Skirhock interviews Ingram Micro directors about digital financing and its importance in the tech channel.
An interview discussing the upcoming Wi-Fi 7 standard, its technical details, and implications for businesses.