The Naja
169 episodes listed below
Salon marketing with backbone and heart.
ALL THINGS NAJA with Naja Nail Guru treats nail and beauty work as both craft and business. Episodes move from pricing nerves and social proof to self-care, client experience, and the confidence required to speak up.
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ALL THINGS NAJA with Naja Nail Guru is salon-business coaching delivered with candor, urgency, and a strong belief that creative people can learn the parts of business they have avoided. The show is rooted in nail work, but its advice stretches across beauty services: lashes, brows, makeup, hand and foot care, and the solo-provider reality of needing clients before money gets tight. It is not tidy classroom audio. It moves like a direct conversation with someone who has worked through fear, undercharging, shyness, and the gap between being talented and being visible. Pricing is one of its central pressure points. Episodes ask why a provider feels bad about raising rates, why a client’s assumed budget becomes the provider’s limit, and how undercharging can lead to resentment, burnout, and wanting to quit. Marketing is treated just as concretely. A finished manicure is not the only content available; a client’s relief, a review prompt, or a short piece of social proof can become material. The show encourages beauty professionals to listen harder during services. It also tells them to leave the building. Grocery stores, Target, school pickup, car dealerships, podiatrists, waxers, and local businesses all become possible places for conversation, referrals, and cross-promotion. Confidence gets framed as practice. Shy providers are urged toward small daily acts, including speaking to strangers, giving compliments, and learning how to describe their work in a conversational way. The emotional range is wider than a standard marketing podcast. Mentorship, grief, and mortality appear through stories about Gino Trunzo and the lesson to stop delaying life and work. Self-care is handled in the same blunt style: a provider who skips food, bathroom breaks, and rest is acting like a bad boss to herself. The show suits beauty professionals who want business basics without sterile corporate language. It is especially useful for artists who know their craft but need help charging, posting, pitching, listening, and taking breaks while they build something durable.
Made for: Beauty professionals, especially nail artists and salon service providers, who need practical help with pricing, clientele, confidence, social proof, and self-management. It fits creative workers who want direct coaching that acknowledges fear and still demands action.
What sets it apart: The show links marketing tactics to the emotional blocks behind them, so pricing, posting, and networking are never treated as purely technical chores. Its edge comes from mixing salon-floor specifics with candid stories about mentorship, grief, shyness, and self-care.
CREATIVE Solutions for CREATIVE People
Short reviews from the PlayNext desk, based on the episodes we processed.
A practical guide to turning client reactions into proof, posts, and reviews.
This episode treats social proof for nail businesses as something simple and usable. It shows how finished nails, a review request, and client praise can all be turned into content, and it keeps the advice grounded with ideas like $5 off the next service, a free chapstick,…
A practical case for turning everyday conversations, local relationships, and confidence into a beauty-business pipeline.
Client acquisition becomes a practical business problem as Naja moves past the elevator pitch and into the harder question of what happens after someone shows interest.
A blunt reminder that skill only pays when confidence speaks too.
This episode frames shyness as a practical cost of service work: when pay is not guaranteed, beauty workers have to market themselves as carefully as they hone their craft.
Serious farrier craft, taught from the foot up.
Clearer marketing for wedding businesses.
Trade talk with graft, grit, and laughs.
Naja Nail Guru defines social proof as a digital testimonial and argues that finished nail photos are rarely enough to fill a chair.
Naja Nail Guru presents 55 local and digital places where beauty professionals can market services beyond posting on Instagram.
The host rambles about the importance of taking action over planning, introducing the podcast's theme of creative solutions for creative people.
["Nytasia.Nicole requested this episode on Instagram, and the host frames it as a lesson on overcoming shyness so beauty professionals can get clients.", "She says she spent three to five years getting onto a podcast and making Instagram videos, even after five seasons on L.A.
Naja Nail Guru argues that beauty professionals without guaranteed paychecks must treat client acquisition as an ongoing business responsibility, not an occasional task.
“Perfect Doesn’t Pay the Bills” is Naja’s draft chapter for Business 101 for Beauty Artists, and its central claim is that progress and profit—not perfection—pay bills.
The host encourages beauty professionals to prioritize self-care and then introduces the show's focus on providing business and marketing tips for creative entrepreneurs.
The host encourages shy creative entrepreneurs to overcome fear and get clients by sharing her personal journey from extreme shyness to confident public speaking.