Age of Adoption

Age of Adoption is a climate-business interview series with a disciplined premise. Innovation matters, but adoption is the harder test. The show asks how sustainable technologies, policies, products, and building practices move from argument to implementation. Keith Zakheim anchors episodes with a recurring question about each guest’s climate adoption story, then uses that answer to examine the machinery around it. The conversations are measured and explanatory. They usually begin with a career path, because the show is interested in how people arrive at their current conviction. Emily Mazzucarati’s path through public policy leads into adaptation, resilience, and market education. Ron Gonen’s work around government procurement and Closed Loop Partners opens a practical discussion of circular economy infrastructure. Jonathan Bass’s experience across SolarCity, Tesla, Wing, and Bellwether Coffee becomes a case study in why greener products often need quality, price, or convenience to carry them into the broader market. Marissa Breidel’s banking work points the conversation toward climate strategy, disclosure, decarbonization, and sustainability programs inside financial institutions. Rob Creighton’s route from genetics and peak oil into airborne wind energy gives the show one of its more technical energy examples. Nate Helbach’s mass timber and real estate episode focuses on the gap between a known sustainability problem and the risk models that keep developers building the usual way. Brianna Wheeler’s BREEAM discussion turns green building standards into a question of science-based validation, asset performance, and responsibility in the built environment. The show’s language can be corporate, but its best moments are practical. It keeps returning to permitting, procurement, investor caution, customer willingness to pay, and the slow work of making new systems believable. There is a promotional Antenna Group frame around the series, and that shapes its perspective. Still, the strongest episodes are less about branding than about friction. They show adoption as a test of institutions, incentives, and operational patience.