2Bobs—with David C. Baker and Blair Enns

2Bobs is a strategy conversation for owners and advisors in creative services. It assumes the listener understands agency life, then pushes past the polite version of the problem. Recent episodes focus on the moments where a firm’s habits show through. A client leaves after a leadership change. A prospect goes silent. A pricing page offers three options but one of them may be a fake choice. AI starts pressuring the logic of selling hours. An owner imagines starting over and immediately has to decide what kind of firm deserves to exist. David C. Baker and Blair Enns bring these questions into a conversational room with very little ceremony. The rhythm is quick. The humor is dry. The thinking is specific enough to be useful to working agency owners, consultants, and creative entrepreneurs. Pricing receives especially close attention. Labor-based pricing, value pricing, high anchors, productized services, and performance pay are not treated as buzzwords. They are treated as signals of how a firm sells, scopes, trains, and manages risk. The show is also deeply interested in client control. Episodes return to the idea that clients react better when they have agency in a transition, a choice, or a difficult conversation. Sales advice is framed with similar discipline. A quiet prospect is not just a nuisance in the pipeline; it may expose weak qualification, fear of no decision, or leadership habits that reward the wrong behavior. The hosts also test entrepreneurial identity with some bite. They describe owners as autonomous, impatient with process, and drawn to fixing what seems broken. That critique is affectionate, but it is not soft. 2Bobs stands out because it can move from a joke about an imaginary RFP enforcer named Matilda to a serious argument about ethics in pricing without changing its center of gravity. It is business counsel with opinions, edges, and a long memory for how creative firms actually behave.