WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups · Jonathan Denwood & Kurt von Ahnen

961 WP-Tonic Show:The Role of WordPress Professionals & Agencies Is Shifting In 2025

·55 min·5 clips

Kimberley Laperini reveals how WordPress agencies are moving from transactional tasks to strategic consultation.

In episode 961 of WP-Tonic, hosts Jonathan Denwood and Kurt von Ahnen interview Kimberley Laperini, CEO of Velvet.io, about the evolving role of WordPress agencies, client support boundaries, and the impact of AI tools. They discuss lessons from running a small agency, managed hosting definitions, and practical advice for freelancers.

As heard by us

A practical look at how WordPress service work is split, priced, and defended.

Episode 961 looks at the changing WordPress business model through Kimberley Laperini and Velvet.io, where migration work gives way to maintenance, support, development, and consulting for both small and larger clients.

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Why you'd press play

You want the real story behind WordPress support tiers and client expectations.

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