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960 WP-Tonic Show: Is Online Marketing Dead In The Age of Google AI?

·55 min·5 clips
A former PwC actuary quit his job to build WordPress plugins after a failed Excel side gig.
Mike Scott, a WordPress entrepreneur and former actuary, discusses whether online marketing is dead in the AI age, sharing insights from building plugins like Social Gallery and Zero BS CRM. He covers product-market fit, brand building, and practical AI tools while reflecting on his journey from PwC to Automattic acquisition.

As heard by us

A blunt reminder that demand comes before marketing.

Mike Scott and the WP Tonic crew use this episode to ask a plain question: if AI is already answering more of what people used to search for, what is left for online marketing to do?

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Why you'd press play

A WordPress entrepreneur asks whether marketing still matters in the age of AI.

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