Kane to Bundesliga: Can ESPN move the needle?

August 15, 2023·1 hr 7 min·6 clips

ESPN has a huge chance with Harry Kane, but are they dropping the ball on promotion?

The hosts analyze Harry Kane's transfer to Bayern Munich and its potential to increase Bundesliga viewership in the US, critiquing ESPN's marketing efforts and comparing coverage to other leagues like the Premier League. They discuss scheduling conflicts, social media strategies, and broader soccer broadcasting trends.

As heard by us

A transfer story that becomes a practical look at how the Bundesliga reaches viewers.

Harry Kane's move to Bayern Munich gives this episode an immediate hook, but the sharper point is how a star transfer feeds into audience growth.

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Why you'd press play

Harry Kane's Bayern move becomes a test case for whether Bundesliga can grow in America.

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