Women Who Podcast - How to start, run and grow your podcast · Alison Fraser

Mary Lee on how podcasting is helping build a business

·43 min·1 clip

During COVID chaos, one 5-second rule decision started her first podcast with zero experience.

Mary Lee joins Alison Fraser for a conversation about podcasting and business. She says the idea began with a whisper that nudged her to start. Mary hosts All Things Menopausal. She is also a menopause doula, helping women through this stage of life. From Vancouver Island, Canada, she reaches women around the world through podcasting. Alison frames the chat around women with side hustles and limited time. The two talk about why a podcast can create intimacy. They describe that feeling as something listeners notice quickly. Mary argues that people often buy from the person they are listening to and trust. She connects that trust to hearing someone tell a story that feels familiar. The episode spends time on connection. Mary and Alison say listeners respond when they feel seen. They also talk about authenticity. Mary suggests that being yourself gives the audience an experience, not just information. Oprah Winfrey comes up as an example of staying aligned with an audience. Alison uses that example to show how creators choose what fits and what does not. The conversation also makes room for vulnerability. Mary and Alison treat guest interviews and solo episodes as ways to share what a host truly feels. By the end, the message is clear. If you know who you want to speak to and what topics you can talk about, you can start a podcast at any stage of business.

As heard by us

A calm case for podcasting as a trust-building tool for women building a business.

This episode treats podcasting less as a marketing tactic and more as a way to earn trust. Mary Lee's path, from a whisper of an idea to a new business, gives the conversation a clear center.

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Why you'd press play

A grounded conversation about how podcasting can create intimacy, sparked by the whisper that led Mary Lee to start her show and what it means for her new business.

Read the full recommendation in PlayNext →

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