Women Who Podcast - How to start, run and grow your podcast · Alison Fraser

Lauren Wrighton on how podcast managers help grow your show

·34 min·6 clips

Production is the first pressure point. The cold open frames outsourcing as a way to keep weekly podcast work from trapping a stronger message behind the task list. Alison Fraser keeps the tone warm. Before turning fully to Lauren Wrighton, she mentions the Women Who Podcast membership price increase and sends listeners to the show notes. Lauren comes in with a clear angle. She helps podcasters get their shows out and also teaches people how to build a podcast management business. The conversation keeps coming back to fit. When Alison asks about eclectic clients, Lauren explains that different guests can still connect through personality or values. That keeps the work varied. A podcast manager may repeat the same tasks every week while hearing different content each time. Lauren also stretches the job past the technical label. Editing and tech matter, but she describes podcast management as creative because every episode and client brings something different. Detail people can do well here. So can people who enjoy strategy, future planning, and helping a client grow beyond basic production. The role does not have to be one fixed menu. Alison asks whether someone has to offer every service, with show notes as the example, and Lauren says managers can choose. That lands as quietly reassuring. The episode treats podcast management as flexible support around production, creativity, and growth rather than a strict checklist. Money comes up near the end. Lauren's masterclass and a roughly $5,000 figure are mentioned, though the closing audio gets fragmented and harder to follow. The useful idea still comes through: a good podcast manager clears friction so the podcaster can think at a higher level and keep the message moving.

As heard by us

A practical case for outsourcing the work that is slowing a show down.

Lauren Wrighton treats podcast management as the work that keeps a show from stalling when production starts to get in the way of the message. The piece works best when it shows the role as weekly execution, creative judgment, and wider strategy, not just editing.

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Why you'd press play

If your show feels stuck in the production weeds, this helps you think about what to outsource.

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