Women Who Podcast - How to start, run and grow your podcast · Alison Fraser

How to repurpose your podcast content with Emily Aborn

·35 min

Alison Fraser says most people outside podcasting assume the job is only recording and publishing. She says the rest of the work is harder: emails, social media, blog posts, and the other pieces that help content get seen and found by ideal listeners. She brings on Emily Aborn, host of Content with Character, to make repurposing feel less overwhelming and a lot more manageable. Alison also points listeners to extended show notes so they do not have to take notes in the moment. Emily says video is one of the easiest repurposing paths, especially for people who do not want to write a blog post. With a tool like Descript, she says a video can be tightened into something short and quippy. From there, Emily shifts to email. A story told at the beginning of an episode can become the basis of a newsletter, and the same story can be reused on social media, where it usually needs to be shortened and cleaned up. Emily then widens the frame by saying there is always a story behind an episode. A guest episode can include how people met or connected, what brought them together, or how the relationship started. Even a solo episode has a story behind it, whether it came from a client story, a book, or another idea. Those backstories can become posts of their own. She also suggests that reading a guest's book can create content before the interview even happens. The conversation stays practical and conversational, with Alison affirming Emily's ideas and asking for the next layer. Alison ends by saying the full suggestions live in her extended show notes, which are open to other podcasters through her Patreon for $5 a month, and that the conversation left her energized enough to send out an email to her list for the first time in two months.

As heard by us

Practical repurposing advice for time-limited podcasters who want more reach from each episode.

Alison Fraser and Emily Aborn spend this episode on a useful, slightly messy problem: how to turn one recording into something that can keep working after it is published. Emily keeps circling back to reuse, and that feels like the right center of gravity.

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Why you'd press play

Turn one episode into email, social, and video content without making repurposing feel like a second job.

Read the full recommendation in PlayNext →

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