Women Who Podcast - How to start, run and grow your podcast · Alison Fraser

How to market your podcast (and guest on other shows) with Aoife O'Brien

·49 min·3 clips

Aoife says the best outreach line is: "What's your process for guest applications?"

1. Women Who Podcast: How to start, run and grow your podcast focuses on how Aoife O'Brien markets her show and uses guest appearances to grow it. 2. Alison Fraser hosts Women Who Podcast, and Aoife O'Brien hosts Happier at Work, a show she says she started almost five years ago. 3. The episode asks how to market a podcast so ideal listeners can find it, and its central hook is podcast guesting plus LinkedIn. 4. Aoife says she promotes every episode, asks guests to rate and review the show, and uses social media to keep podcast content visible. 5. She has a separate LinkedIn business page for her podcast, plus a LinkedIn newsletter that embeds Spotify audio and includes show notes, links, and tags. 6. Aoife says one LinkedIn expert questioned the idea of having two business pages, which makes her setup unusual. 7. She argues that going on other people’s podcasts is an underrated way to market a show. 8. She says podcast swaps work best when two shows have similar audiences and both sides can grow from the exchange. 9. Aoife says listeners already in a podcast app are easier to convert than people who only see subject matter on social media. 10. She says the first step is clearly defining an ideal listener, because she used to keep her audience too broad. 11. Aoife gives an example ideal listener named Sarah, age 39, who works in a global head of talent role. 12. She says Sarah is more likely to want frameworks and inspiration than interviews when she goes to YouTube. 13. Aoife mentions using an AI app for titles, descriptions, tags, and listener training, and she says the training pushed her toward thinking about one person at a time. 14. She says podcast hosts can look at consumption levels in Apple and Spotify to see whether listeners skip ads, intros, outros, or whole segments. 15. Aoife says Listen Notes gives podcasts a score and a global percentage ranking, which can help with discovery research. 16. She warns against aggressive follow-ups and says people who message again after two days can feel off-putting. 17. The conversation is practical, direct, and full of examples from Aoife’s own pitching habits and her podcast guesting program. 18. Alison and Aoife keep the pace conversational, with frequent back-and-forth about what hosts actually want from guests. 19. People who want to grow a podcast through guesting and LinkedIn will get the most from this episode. 20. People looking for a high-level branding talk without outreach tactics may skip it.

As heard by us

Practical podcast marketing centered on guesting, LinkedIn, and easy-to-answer outreach.

This episode reads like a plainspoken guide to podcast marketing, with guesting and LinkedIn doing most of the work. Aoife O'Brien keeps the advice small and usable: say what you want, say what you are offering, and make the other person able to answer without a long back and…

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Need a cleaner way to pitch guests and grow your podcast?

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