Women Who Podcast - How to start, run and grow your podcast · Alison Fraser

Easy and affordable ways to get PR for your podcast with Angel Wilborn

·32 min·2 clips

Wear your podcast shirt to school events and let people ask you about it naturally.

Alison opens by asking how listeners can get their podcast name better known. She also asks what PR opportunities exist that will not break the bank. The conversation keeps circling back to what can be done without hiring someone. Angel Wilborn joins as the host of Modco and the woman behind the Modest Company PR brand. Alison brings a journalist's skepticism to the conversation and remembers thinking of PR folk as just another press release landing in a newsroom. Angel pushes back on that stereotype by saying people often do not understand what PR is or how it can be used in business. Angel also says her own experience has been in journalism and newspapers, which shaped how she thinks about publicity. The episode stays focused on usefulness. Angel says she wants to share what she has done, plus a raft of other ideas listeners can get started on straight away. A big thread through the conversation is pushing back on flashy success stories that make ordinary progress feel small. They talk about social-media claims like making six figures in 10 days or gaining huge follower counts, and Angel says she wants to show the ugly sides of business too. She also wants the ugly sides of organization to be visible, because even good systems get knocked off track. Alison connects that to Pinterest-perfect houses and the pressure to compare yourself against images that do not reflect real life. The two of them sound most relaxed when they are blunt about how real life actually works. Alison also brings her own goal into the chat. She says she wants to be on 20 podcasts this year. She mentions an appearance on the All Things Menopausal podcast with Mary Lee and the synchronicities that came out of that conversation. The episode closes with a simple invitation to think about your own PR goal and act on it. Alison also offers a way for other podcasters to get mentioned through her show notes and Patreon. The result is a conversation that treats podcast promotion as something ordinary people can learn and adapt, not a closed-off specialty.

As heard by us

Low-cost podcast PR advice that stays grounded in practical next steps.

Podcast PR is framed as practical work, not a glossy side of the industry: Angel Wilborn talks about making a show name better known, finding opportunities that do not break the bank, and starting without hiring help.

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Need podcast PR ideas that do not assume a big budget?

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