WISCO SPORTS SHOW with Grant Bilse

City Connects REVEALED, Badgers hoops latest | Glasspiegel

·1 hr 31 min·5 clips
Grant is actually pissed off about the new Brewers jerseys, claiming they're for Illinois people who don't live in Wisconsin.
The episode begins with host Grant Bills reacting strongly to the Milwaukee Brewers' new City Connect jersey reveal, focusing on its use of 'Wisco' and imagery of lakes, fishing, and sunsets. He plays audio from Bart Winkler's live show criticizing the jerseys for catering to out-of-staters and ignoring Milwaukee, sparking a recurring theme of Milwaukee versus the rest of Wisconsin. Grant defends the jerseys as a creative endeavor in an AI-dominated world. He then previews an interview with Ryan Glasspiegel. In the interview, Glasspiegel discusses the DOJ's antitrust investigation into the NFL's TV contracts, suggesting it stems from powerful media families like the Ellisons and Murdochs feeling squeezed by the league. They also touch on the New York Post story about Mike Vrabel and Diana Russini, speculating it was a targeted hit. Glasspiegel shares his experience seeing Bob Dylan in La Crosse. Throughout the episode, Grant takes calls from listeners like Vagabond John, Cone, and Rico, who debate the jerseys, the term 'Wisco', and Milwaukee's relationship with the state. He provides live updates on the Wisconsin Badgers hockey team's Frozen Four game against North Dakota, which they lead 2-0. The show also briefly touches on Wisconsin basketball player transfers and the cost of watching sports, with Grant arguing for more affordable access.

As heard by us

A jersey complaint grows into a pointed Wisconsin sports conversation about fandom, access, and who teams invite in.

The episode uses a leaked jersey design as a way into a broader question about who Wisconsin sports teams believe they are speaking to. Its focus on the "Wisco" label, the Milwaukee-Illinois summer divide, and even the idea that a uniform could make a loyal fan slightly less…

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Why you'd press play

You will hear a Brewers jersey gripe turn into a case against calling Wisconsin "Wisco."

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