Experiential Marketing: Entrepreneur Lacey Bridges on Elevating Brand Stories Through Human Connection

·45 min·4 clips

Lacey Bridges explains how a $15,000 event uses small female-owned businesses to amplify reach and authenticity.

The episode begins with host Melinda Wittstock introducing the show's focus on women entrepreneurs and the guest, Lacey Bridges. Lacey defines experiential marketing as human-to-human contact in physical or digital spaces. She discusses the growing importance of authentic connections in a digital world. Lacey shares a detailed example of a Good American open casting event across three cities, highlighting efforts like providing blankets in cold weather and creating mirror installations. She reveals the campaign involved eight months of planning and a seven-figure budget. For smaller businesses, Lacey advises collaborating with local female-owned vendors, such as hiring a sommelier from a local restaurant. She talks about working with clients like Topgolf, focusing on earned media value and designing events to encourage social media posts. Lacey explains her entrepreneurial journey, starting Black Flamingo accidentally to create a better work environment. She emphasizes treating everyone with respect and building relationships, which helped her secure early clients. The conversation touches on challenges for women in business, with Lacey noting she often had to outwork male counterparts. Her vision for Black Flamingo involves scaling by empowering her team. Lacey describes her ideal clients as creative and trusting, and she shares how she adapts to different client needs. The episode concludes with advice on reaching out via Instagram and a reminder to engage with the podcast on Podopolo.

As heard by us

Local collaborators help branded events carry stories beyond the room.

Experiential marketing lands here as something built through the people around an event, not just the event itself. Lacey Bridges, CEO and founder of the LA-based agency Black Flamingo, frames brand work for Good American and Savage X Fenty as a way to create long tail earned…

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Why you'd press play

You want brand events to travel farther? Start with local collaborators whose real stories make the experience worth retelling.

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