The trailer opens with audio from the Apple TV+ series WeCrashed before Scott Galloway introduces himself as the host. Galloway describes his long-running interest in the WeWork saga — noting Adam Neumann's peak claim that WeWork was worth a trillion dollars against its eventual $47 billion paper valuation before collapse. The eight-part Apple TV+ show, also titled WeCrashed, stars Jared Leto as Adam Neumann and Anne Hathaway as Rebecca Neumann, covering the couple's story from early meetings with investors to WeWork's rise and fall. Galloway frames the companion podcast as more than a recap, promising to bring in series creators, actors, journalists, authors, and former WeWork employees for context. The framing questions he poses are: what does WeWork reveal about unicorn-hunting investor culture after the Great Recession, what separates a cult from a company, and what distinguishes a dreamer from a con artist. The podcast launched March 18th on Apple Podcasts, available ad-free on Wondery+, with new episodes dropping each Friday.