We're Momming Today! w/Lauren Simonetti · FOX News Podcasts

The "Elf on the Shelf" Co-Founder on Why Parents Have Grown to Love This Christmas Tradition

·17 min·1 clip
The creators had to warn parents not to put elves near candles or light bulbs after some nearly got burned.
Krista Pitts, co-creator of Elf on the Shelf, shares the heartwarming family origin story of the holiday tradition, from their personal elf Fisbee to becoming a global phenomenon with 19+ million units sold. She discusses the brand's expansion into Netflix specials, live musical experiences, cereal, and how they overcame publisher rejections to build a Christmas empire.

As heard by us

A family elf named Fisbee anchors a warm look at how Christmas rituals pass from one generation to the next.

Krista Pitts follows Elf on the Shelf back to a family Christmas ritual centered on Fisbee, the elf she shared with her sister and brother, and the one her mother had known as a child.

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Why you'd press play

You get the family story behind Elf on the Shelf, from Fisbee on the tree to scout elf school and bigger holiday experiences.

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