We Don't PLAY!™: Best AI SEO News, Pinterest Business and Web Marketing Masterclasses · Favour Obasi-ike: Top Technical AI SEO and Pinterest Search Marketing Business Podcast Expert

Outperform Your Competition: Market Share Competitors SEO Tactics with Favour Obasi-ike (Valentine's Day Edition)

February 13, 2026·56 min·1 clip

Extended hours + targeted discounts = solving customer time constraints, not just cheaper pricing.

A business workshop on Clubhouse (Liverpool's Finest room) teaches competitive market strategy through SEO and marketing fundamentals. The host explains direct competitors (same niche, same business model) vs. indirect competitors (adjacent market touch points), establishing that market share gains require taking small pieces from multiple competitors rather than displacing one. Using a Valentine's Day flower business case study, the workshop demonstrates time-based pricing strategy (20% off 12-3pm to solve customer time constraints), customer journey mapping (activities before/during/after purchase), and real-time keyword strategy (search volume fluctuates from 2,000 to 20 million overnight based on seasonality). The host critiques paid advertising vs. organic SEO, emphasizing email marketing's superior ROI compared to social media's algorithm-dependent feed visibility. The episode provides actionable frameworks for small business owners across industries, emphasizing competitive analysis over defensive thinking and customer pain-point solving over pure price competition.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from We Don't PLAY!™: Best AI SEO News, Pinterest Business and Web Marketing Masterclasses