We Don't PLAY!™: Best AI SEO News, Pinterest Business and Web Marketing Masterclasses · Favour Obasi-ike: Top Technical AI SEO and Pinterest Search Marketing Business Podcast Expert

Flodesk, HubSpot, MailerLite, or MailChimp? Choosing the Best Email Marketing CRM with Favour Obasi-ike

March 14, 2026·1 hr 21 min

Favre Obasiike hosts a live Clubhouse marketing discussion on email platform selection and optimization strategy. He argues that email marketing delivers superior ROI to social media (4 of 5 marketers prefer it) and reveals that increasing email font size to 16pt drives 2-3% conversion increases. His recent campaign achieved 73.7% open rate and 68.9% click rate using this tactic. He discusses platform options (Flodesk at $19/month with Amazon SES backend, vs MailerLite, HubSpot, MailChimp, Klaviyo at higher costs), the importance of email segmentation (he targets 2,449 SEO-interested people out of 7,000 list), and testing tools like InboxBooster.com to avoid spam filters. His podcast 'We Don't Play' ranks top 3% globally with 400+ episodes, demonstrating email marketing's power for growth. He emphasizes personalization and testing as keys to sustainable subscriber engagement.

As heard by us

A grounded look at choosing an email CRM by fit, capacity, and how much more than email it needs to do.

This discussion frames email CRM choice as a fit question: how much a team sends, how much complexity the platform has to carry, and whether the tool should stay centered on email or take on more.

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Why you'd press play

Picking between a heavy CRM and a lighter email tool?

Read the full recommendation in PlayNext →

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