We Are For Good Podcast - The Podcast for Nonprofits · We Are For Good

672. Shift 2 — Communication to Connection: The Reconnection Era - Susan McPherson

·21 min

Susan McPherson, author of 'The Lost Art of Connecting' and CEO of McPherson Strategies, discusses the epidemic of American loneliness (41% extremely lonely, 75% see friends twice monthly or less) and challenges nonprofits' reliance on mass communication and technology. She argues that 'more communication' doesn't equal connection, that chatbots provide false consensus preventing growth through disagreement, and that listening is more powerful than talking. Susan positions nonprofits uniquely to solve the connection crisis through skills-based volunteering, community engagement, and human-to-human interaction—but only if they stop broadcasting and start listening.

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