WDMA - Daily Marketing News · John Miglautsch

Welch’s CFO, Legacy, Postcard Mania Up, DMail 2.0 + WMW

·16 min·1 clip

Craig Huey's magalog test showed a 61% lift, but the host argues you can't tell if it was the '10 years' specificity or the 'phytonutrient medicine' claim.

Host John Miglash covers daily marketing news, including Gordon Ramsay's role as Welch's 'Chief Fruit Officer', reflects on his own career legacy after discovering 361 academic citations, analyzes Postcard Mania's 17% revenue growth and the importance of control testing in direct mail, and breaks down a nuanced A/B test from Craig Huey's 'Testing Corner'.

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