WDMA - Daily Marketing News · John Miglautsch

Test & Learn the ONLY way Marketers can PREDICT the FUTURE

·13 min·1 clip

John McGlosh told Oakley their mailer's hidden toll-free number 'does not count' and they needed to fix it, not test it.

Host John McGlosh argues that rigorous testing is the only way for marketers to predict future campaign performance, contrasting it with accounting's historical focus. He shares personal anecdotes, critiques common procrastination, and outlines practical principles for effective testing, from avoiding trivial changes to fixing fundamental flaws.

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