WDMA - Daily Marketing News · John Miglautsch
LARGE Print Giveth, AM Girl Critique, DMail Win-Backs
·20 min·1 clip
Seth Godin's blunt wisdom confronts marketers: 'You are the noise and the distraction and the clutter' in the endless war for attention.
As heard by us
Readable print and flexible mail, with a blunt reminder that fine print kills response.
John McGlash builds the point around Tom Waits' line that large print giveth and small print taketh away, then grounds it in a practical Billy Graham Association annuities project where response dropped once type slipped below eight point.
Why you'd press play
If your mail feels too clever to read, this one snaps it back to earth.
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